Viant Technology (NASDAQ:DSP) CEO Sells $30,029.04 in Stock

Viant Technology Inc. (NASDAQ:DSP) CEO Timothy Vanderhook sold 2,796 shares of the stock in a transaction that occurred on Wednesday, April 22nd. The shares were sold at an average price of $10.74, for a total value of $30,029.04. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Timothy Vanderhook also recently made the following trade(s):

• On Tuesday, April 21st, Timothy Vanderhook sold 4,704 shares of Viant Technology stock. The shares were sold at an average price of $10.91, for a total value of $51,320.64.
• On Monday, April 20th, Timothy Vanderhook sold 5,000 shares of Viant Technology stock. The shares were sold at an average price of $11.12, for a total value of $55,600.00.
• On Thursday, January 22nd, Timothy Vanderhook sold 2,574 shares of Viant Technology stock. The shares were sold at an average price of $12.87, for a total value of $33,127.38.

Viant Technology Stock Performance

NASDAQ:DSP opened at $10.56 on Friday. Viant Technology Inc. has a one year low of $8.11 and a one year high of $16.25. The stock has a market cap of $668.98 million, a PE ratio of 33.00 and a beta of 0.94. The stock has a 50 day moving average price of $10.64 and a 200 day moving average price of $10.63.

Institutional Inflows and Outflows

Hedge funds and other institutional investors have recently bought and sold shares of the stock. Punch & Associates Investment Management Inc. raised its stake in Viant Technology by 3.8% in the third quarter. Punch & Associates Investment Management Inc. now owns 1,199,490 shares of the company’s stock valued at $10,352,000 after buying an additional 44,357 shares in the last quarter. Royce & Associates LP raised its stake in Viant Technology by 72.3% in the fourth quarter. Royce & Associates LP now owns 912,043 shares of the company’s stock valued at $10,981,000 after buying an additional 382,664 shares in the last quarter. Renaissance Technologies LLC raised its stake in Viant Technology by 2.6% in the fourth quarter. Renaissance Technologies LLC now owns 493,800 shares of the company’s stock valued at $5,945,000 after buying an additional 12,683 shares in the last quarter. Millennium Management LLC raised its stake in Viant Technology by 91.2% in the fourth quarter. Millennium Management LLC now owns 429,993 shares of the company’s stock valued at $5,177,000 after buying an additional 205,160 shares in the last quarter. Finally, Geode Capital Management LLC raised its stake in Viant Technology by 6.4% in the second quarter. Geode Capital Management LLC now owns 380,598 shares of the company’s stock valued at $5,036,000 after buying an additional 22,857 shares in the last quarter. 11.38% of the stock is currently owned by hedge funds and other institutional investors.

Key Stories Impacting Viant Technology

Here are the key news stories impacting Viant Technology this week:

• Positive Sentiment: Brokerages are maintaining and in some cases raising bullish ratings and price targets (consensus “Buy”, avg. target ≈ $17.79), which supports upside expectations for DSP. Analyst Coverage
• Positive Sentiment: Reported short interest fell to 932,620 shares as of April 15 (down ~16.7% vs. March 31), reducing immediate short-squeeze risk; days-to-cover ~5.1 and ~2.1% of shares sold short—this decline can be supportive for the share price.
• Positive Sentiment: Institutional activity shows buyers increasing stakes (e.g., Tudor, Millennium and others have added positions), which lends supportive demand from hedge funds and institutions.
• Neutral Sentiment: Multiple insider sales (CFO Larry Madden sold several tranches Apr. 21–23; CEO Timothy Vanderhook sold tranches Apr. 20–22) were executed under pre‑arranged Rule 10b5‑1 plans, which makes them less informative about management’s near‑term view but does add supply. CFO Form 4: CFO Form 4; CEO Form 4: CEO Form 4
• Neutral Sentiment: One short-interest data entry appears to be erroneous (reported 0 shares/NaN change); treat that item as unreliable until official exchanges/FINRA confirm figures.
• Negative Sentiment: Major shareholder Capital V LLC sold a material block (~37,500 shares across Apr. 20–22), cutting its stake substantially — the size and pace of these reductions can be perceived negatively and may pressure near‑term liquidity and sentiment. Filing: Capital V LLC Form 4
• Negative Sentiment: The aggregate volume of insider and major‑holder sales in April — even if pre‑planned — increases available supply and could temper gains if buying interest does not keep pace.

Wall Street Analysts Forecast Growth

Several brokerages recently weighed in on DSP. DA Davidson increased their price objective on Viant Technology from $15.50 to $16.00 and gave the stock a “buy” rating in a research report on Thursday, April 16th. Weiss Ratings reiterated a “hold (c-)” rating on shares of Viant Technology in a research report on Wednesday, January 21st. Wall Street Zen upgraded Viant Technology from a “hold” rating to a “buy” rating in a research report on Saturday, March 14th. Freedom Capital upgraded Viant Technology to a “strong-buy” rating in a research report on Tuesday, March 10th. Finally, Rosenblatt Securities restated a “buy” rating and set a $20.00 price target on shares of Viant Technology in a research report on Thursday, April 16th. Two equities research analysts have rated the stock with a Strong Buy rating, six have issued a Buy rating and one has given a Hold rating to the stock. According to data from MarketBeat.com, Viant Technology presently has a consensus rating of “Buy” and an average price target of $17.79.

Viant Technology Company Profile

Viant Technology Inc (Nasdaq: DSP) is a software-as-a-service (SaaS) advertising technology company that delivers data-driven solutions to marketers and agencies. Its core offering, Adelphic, is a programmatic demand-side platform (DSP) that empowers clients to plan, execute and optimize digital ad campaigns across desktop, mobile, connected TV and other emerging channels.

Complementing its DSP, Viant offers PeopleCloud, a people-based data management platform (DMP) that aggregates and normalizes first- and third-party audience data.