TripAdvisor, Inc. (NASDAQ:TRIP) Receives Average Recommendation of “Reduce” from Analysts

Shares of TripAdvisor, Inc. (NASDAQ:TRIP) have been assigned a consensus recommendation of “Reduce” from the sixteen brokerages that are currently covering the company, Marketbeat Ratings reports. Five equities research analysts have rated the stock with a sell rating, seven have assigned a hold rating and four have assigned a buy rating to the company. The average 12 month price target among brokers that have updated their coverage on the stock in the last year is $14.5143.

TRIP has been the topic of several recent analyst reports. B. Riley Financial dropped their price target on shares of TripAdvisor from $18.00 to $13.00 and set a “neutral” rating on the stock in a research note on Wednesday, February 18th. The Goldman Sachs Group dropped their price target on shares of TripAdvisor from $25.00 to $22.00 and set a “buy” rating on the stock in a research note on Tuesday, February 17th. Wedbush dropped their price target on shares of TripAdvisor from $15.00 to $12.00 and set a “neutral” rating on the stock in a research note on Friday, February 13th. BTIG Research dropped their price target on shares of TripAdvisor from $20.00 to $15.00 and set a “buy” rating on the stock in a research note on Friday, February 13th. Finally, Cantor Fitzgerald set a $10.00 price target on shares of TripAdvisor and gave the company an “underweight” rating in a research note on Friday, February 13th.

TripAdvisor Stock Up 2.9%

TRIP stock opened at $11.18 on Friday. The company’s 50 day moving average price is $10.45 and its 200 day moving average price is $13.00. The company has a debt-to-equity ratio of 1.33, a quick ratio of 1.29 and a current ratio of 1.29. TripAdvisor has a fifty-two week low of $9.01 and a fifty-two week high of $20.16. The firm has a market capitalization of $1.28 billion, a price-to-earnings ratio of 37.27, a PEG ratio of 2.18 and a beta of 0.88.

TripAdvisor (NASDAQ:TRIP) last announced its quarterly earnings results on Thursday, February 12th. The travel company reported $0.04 EPS for the quarter, missing the consensus estimate of $0.15 by ($0.11). The company had revenue of $411.00 million during the quarter, compared to analysts’ expectations of $412.53 million. TripAdvisor had a net margin of 2.12% and a return on equity of 10.67%. The business’s revenue for the quarter was up .0% on a year-over-year basis. During the same quarter in the prior year, the company earned $0.30 earnings per share. On average, equities research analysts anticipate that TripAdvisor will post 0.64 EPS for the current fiscal year.

Hedge Funds Weigh In On TripAdvisor

Several hedge funds have recently added to or reduced their stakes in the stock. Essex Investment Management Co. LLC boosted its holdings in shares of TripAdvisor by 75.7% in the third quarter. Essex Investment Management Co. LLC now owns 1,523 shares of the travel company’s stock valued at $25,000 after acquiring an additional 656 shares during the period. Covestor Ltd boosted its holdings in shares of TripAdvisor by 64.8% in the third quarter. Covestor Ltd now owns 1,770 shares of the travel company’s stock valued at $29,000 after acquiring an additional 696 shares during the period. Kestra Advisory Services LLC acquired a new stake in shares of TripAdvisor in the fourth quarter valued at approximately $33,000. UMB Bank n.a. boosted its holdings in shares of TripAdvisor by 295.2% in the fourth quarter. UMB Bank n.a. now owns 2,300 shares of the travel company’s stock valued at $33,000 after acquiring an additional 1,718 shares during the period. Finally, Smartleaf Asset Management LLC boosted its holdings in shares of TripAdvisor by 39.7% in the third quarter. Smartleaf Asset Management LLC now owns 2,482 shares of the travel company’s stock valued at $42,000 after acquiring an additional 705 shares during the period. 98.99% of the stock is currently owned by hedge funds and other institutional investors.

TripAdvisor News Roundup

Here are the key news stories impacting TripAdvisor this week:

• Positive Sentiment: TripAdvisor formally announced its 2026 Travelers’ Choice Awards (Best of the Best), spotlighting top attractions and experiences worldwide — a flagship marketing asset that increases site visits, user-generated content and advertiser demand. Tripadvisor Announces 2026 Travelers’ Choice Awards (PR Newswire)
• Positive Sentiment: Large outlet coverage of the winners (MSN, Yahoo, AOL and others) amplifies reach and drives free publicity for TripAdvisor’s platform — likely to boost short-term traffic and advertiser interest. Examples include the “world’s best travel experiences and attractions” roundups and global winners lists. Tripadvisor reveals world’s best travel experiences and attractions (MSN)
• Positive Sentiment: Regional and attraction-specific headlines (Big White Ski Resort, Sun Studio, Panama City Beach, a Florida experience) highlight local winners that drive bookings and partner engagement on TripAdvisor’s listings and tours marketplace. These targeted stories reinforce platform relevance to both consumers and local businesses. Big White Ski Resort lands on Tripadvisor’s world top 10% list (Castanet) Sun Studio ranks 2nd in TripAdvisor’s top US attractions (AOL) Panama City Beach Earns Two Major Rankings for 2026 (AOL)
• Neutral Sentiment: Feature stories on standout experiences (e.g., Europe-dominated rankings, tectonic plate snorkeling, new No.1 amusement park) extend editorial reach but have uncertain direct monetization timing; they strengthen the brand but may not immediately lift revenue. Europe dominates Tripadvisor’s 2026 rankings (MSN) Europe’s once-in-a-lifetime experiences (Yahoo)
• Neutral Sentiment: Multiple outlets republished the awards lists (MSN, MSN travel pieces) — useful distribution but largely informational; the market impact depends on follow-through in bookings and ad demand over upcoming travel seasons. This Southern Spot landed #2 on Tripadvisor’s Top Attractions (MSN)

About TripAdvisor

TripAdvisor (NASDAQ:TRIP) is a leading online travel company that operates a digital platform for travel information, reviews and booking services. The company’s flagship website and mobile apps allow users to access and contribute travel-related content—ranging from hotel and restaurant reviews to ratings for tours, attractions and vacation rentals—helping consumers plan and book trips around the world.

The core of TripAdvisor’s offering is its community-driven review system, which aggregates user-generated feedback alongside editorial content and professional photography.