FirstCash (NASDAQ:FCFS – Get Free Report) and Expensify (NASDAQ:EXFY – Get Free Report) are both business services companies, but which is the superior stock? We will contrast the two companies based on the strength of their profitability, valuation, risk, dividends, institutional ownership, analyst recommendations and earnings.
Volatility and Risk
FirstCash has a beta of 0.52, indicating that its stock price is 48% less volatile than the S&P 500. Comparatively, Expensify has a beta of 1.75, indicating that its stock price is 75% more volatile than the S&P 500.
Earnings and Valuation
This table compares FirstCash and Expensify”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| FirstCash | $3.88 billion | 2.49 | $330.38 million | $7.98 | 27.56 |
| Expensify | $142.10 million | 0.70 | -$21.39 million | ($0.24) | -4.67 |
FirstCash has higher revenue and earnings than Expensify. Expensify is trading at a lower price-to-earnings ratio than FirstCash, indicating that it is currently the more affordable of the two stocks.
Profitability
This table compares FirstCash and Expensify’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| FirstCash | 9.15% | 18.68% | 8.18% |
| Expensify | -15.05% | -16.00% | -11.42% |
Insider & Institutional Ownership
80.3% of FirstCash shares are owned by institutional investors. Comparatively, 68.4% of Expensify shares are owned by institutional investors. 2.9% of FirstCash shares are owned by company insiders. Comparatively, 11.7% of Expensify shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company will outperform the market over the long term.
Analyst Ratings
This is a summary of recent ratings and price targets for FirstCash and Expensify, as provided by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| FirstCash | 0 | 1 | 3 | 2 | 3.17 |
| Expensify | 1 | 1 | 1 | 0 | 2.00 |
FirstCash presently has a consensus target price of $198.00, suggesting a potential downside of 9.97%. Expensify has a consensus target price of $3.50, suggesting a potential upside of 212.50%. Given Expensify’s higher possible upside, analysts clearly believe Expensify is more favorable than FirstCash.
Summary
FirstCash beats Expensify on 12 of the 15 factors compared between the two stocks.
About FirstCash
FirstCash Holdings, Inc, together with its subsidiaries, operates retail pawn stores in the United States, Mexico, and rest of Latin America. The company operates in three segments: U.S. Pawn, Latin America Pawn, and Retail POS Payment Solutions segments. Its pawn stores lend money on the collateral of pledged personal property, including jewelry, electronics, tools, appliances, sporting goods, and musical instruments; and retails merchandise acquired through collateral forfeitures on forfeited pawn loans and over-the-counter purchases of merchandise directly from customers. The company also provides retail POS payment solutions, which focuses on LTO products and facilitating other retail financing payment options across the network of traditional and e-commerce merchant partners. It serves cash and credit-constrained consumers. The company was formerly known as FirstCash, Inc and changed its name to FirstCash Holdings, Inc. in December 2021. FirstCash Holdings, Inc was incorporated in 1988 and is headquartered in Fort Worth, Texas.
About Expensify
Expensify, Inc. provides a cloud-based expense management software platform to individuals and corporations, small and midsized businesses, and enterprises in the United States and internationally. The company’s platform enables users to manage corporate cards, pay bills, generate invoices, collect payments, and book travel. It also offers track and submit plans for individuals. The company was founded in 2008 and is based in Portland, Oregon.
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