PFA Pension Forsikringsaktieselskab Takes $90.67 Million Position in ServiceNow, Inc. $NOW

PFA Pension Forsikringsaktieselskab acquired a new stake in shares of ServiceNow, Inc. (NYSE:NOW) during the fourth quarter, Holdings Channel reports. The institutional investor acquired 587,881 shares of the information technology services provider’s stock, valued at approximately $90,669,000.

A number of other large investors have also recently made changes to their positions in the stock. Horizon Investments LLC grew its holdings in shares of ServiceNow by 395.1% during the fourth quarter. Horizon Investments LLC now owns 47,338 shares of the information technology services provider’s stock valued at $7,252,000 after buying an additional 37,777 shares during the last quarter. Essex Bank grew its holdings in shares of ServiceNow by 411.1% during the fourth quarter. Essex Bank now owns 3,041 shares of the information technology services provider’s stock valued at $466,000 after buying an additional 2,446 shares during the last quarter. Fifth Third Bancorp grew its holdings in shares of ServiceNow by 388.7% during the fourth quarter. Fifth Third Bancorp now owns 473,412 shares of the information technology services provider’s stock valued at $72,522,000 after buying an additional 376,544 shares during the last quarter. Danske Bank A S boosted its holdings in ServiceNow by 506.7% in the fourth quarter. Danske Bank A S now owns 837,701 shares of the information technology services provider’s stock valued at $128,327,000 after purchasing an additional 699,633 shares during the last quarter. Finally, Danica Pension Livsforsikringsaktieselskab boosted its holdings in ServiceNow by 505.9% in the fourth quarter. Danica Pension Livsforsikringsaktieselskab now owns 144,025 shares of the information technology services provider’s stock valued at $22,063,000 after purchasing an additional 120,255 shares during the last quarter. 87.18% of the stock is owned by hedge funds and other institutional investors.

Key Stories Impacting ServiceNow

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Q1 results and guidance support the growth story: ServiceNow reported strong subscription revenue growth (~22% YoY) and provided forward metrics that underpin its AI and workflow transition — a clear fundamental reason some investors remain bullish. ServiceNow (NOW) Announces Financial Results for Q1 2026
• Positive Sentiment: Analyst backing and higher targets: Major brokers continue to rate NOW as a Buy (high proportion of analysts bullish); Evercore ISI maintained a buy and Citi raised its price target to $158, supporting upside narratives versus current pricing. Evercore ISI Maintains Buy Rating on ServiceNow Inc. (NOW) Citigroup Raises Price Target
• Positive Sentiment: Partnerships and partner ecosystem expansion: New collaborations (Simplify Alpha for health plans, Brightfin and partner activity highlighted at Knowledge 2026) and third‑party recognition (Atos/partner rankings) strengthen ServiceNow’s go‑to‑market for AI-native workflow products. These help support long‑term revenue expansion opportunities. ServiceNow And Simplify Alpha Target Health Plan Costs With AI Workflows
• Neutral Sentiment: Insider sale disclosed: An insider sold about $799,859 of stock — a data point to monitor, though single insider transactions aren’t decisive without context on timing and reason. ServiceNow (NYSE:NOW) Insider Sells $799,859.20 in Stock
• Negative Sentiment: Near‑term execution concerns and sell‑side/media narrative: Coverage highlights delayed Middle East deals and intensifying SaaS competition as reasons for a month‑long ~13% slide, which has amplified investor anxiety and pressured the stock despite healthy fundamentals. ServiceNow Drops 13.4% in a Month: Buy, Sell or Hold the Stock?
• Negative Sentiment: Sentiment headwinds from “SaaSpocalypse” debate: Media and some traders have punished the stock after the earnings reaction; commentators and analysts are publicly pushing back, but short‑term sentiment risk remains elevated. Analysts Push Back on SaaSpocalypse: Is ServiceNow a Screaming Buy?

Wall Street Analysts Forecast Growth

Several research firms have commented on NOW. TD Cowen reaffirmed a “buy” rating and issued a $140.00 price target on shares of ServiceNow in a report on Thursday, April 23rd. JPMorgan Chase & Co. lowered their price target on shares of ServiceNow from $195.00 to $145.00 and set an “overweight” rating on the stock in a report on Thursday, April 23rd. Arete Research set a $200.00 price target on shares of ServiceNow in a report on Tuesday, January 6th. Royal Bank Of Canada lowered their price target on shares of ServiceNow from $150.00 to $121.00 and set an “outperform” rating on the stock in a report on Monday, April 13th. Finally, Citizens Jmp lowered their price target on shares of ServiceNow from $260.00 to $157.00 and set a “market outperform” rating on the stock in a report on Thursday, April 23rd. Two investment analysts have rated the stock with a Strong Buy rating, thirty-four have issued a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat, ServiceNow currently has a consensus rating of “Moderate Buy” and a consensus target price of $146.75.

Insider Activity

In other ServiceNow news, Director Paul Edward Chamberlain sold 1,500 shares of the company’s stock in a transaction dated Thursday, February 12th. The shares were sold at an average price of $101.17, for a total value of $151,755.00. Following the completion of the transaction, the director owned 46,430 shares in the company, valued at approximately $4,697,323.10. This represents a 3.13% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is accessible through this link. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The stock was sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the completion of the transaction, the insider owned 11,757 shares of the company’s stock, valued at approximately $1,245,419.01. This trade represents a 45.06% decrease in their position. The disclosure for this sale is available in the SEC filing. In the last ninety days, insiders have sold 25,164 shares of company stock worth $2,497,021. 0.34% of the stock is currently owned by insiders.

ServiceNow Trading Up 3.3%

Shares of ServiceNow stock opened at $91.23 on Friday. The firm has a 50-day simple moving average of $103.45 and a two-hundred day simple moving average of $135.26. The company has a market cap of $94.06 billion, a P/E ratio of 54.37, a price-to-earnings-growth ratio of 1.56 and a beta of 0.82. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.13, a quick ratio of 0.84 and a current ratio of 0.84.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 earnings per share for the quarter, hitting analysts’ consensus estimates of $0.97. The business had revenue of $3.77 billion during the quarter, compared to the consensus estimate of $3.75 billion. ServiceNow had a net margin of 12.59% and a return on equity of 18.16%. The company’s revenue was up 22.1% compared to the same quarter last year. During the same quarter in the prior year, the firm posted $0.81 earnings per share. As a group, equities analysts predict that ServiceNow, Inc. will post 2.35 earnings per share for the current fiscal year.

About ServiceNow

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.