Praxis Investment Management Inc. Has $4.82 Million Stake in ServiceNow, Inc. $NOW

Praxis Investment Management Inc. lifted its stake in ServiceNow, Inc. (NYSE:NOW) by 400.0% in the fourth quarter, Holdings Channel.com reports. The firm owned 31,465 shares of the information technology services provider’s stock after acquiring an additional 25,172 shares during the quarter. Praxis Investment Management Inc.’s holdings in ServiceNow were worth $4,820,000 as of its most recent SEC filing.

Other institutional investors have also made changes to their positions in the company. Brighton Jones LLC increased its stake in ServiceNow by 1.1% in the 4th quarter. Brighton Jones LLC now owns 2,753 shares of the information technology services provider’s stock valued at $2,919,000 after buying an additional 30 shares during the period. Sivia Capital Partners LLC boosted its stake in shares of ServiceNow by 4.2% during the 2nd quarter. Sivia Capital Partners LLC now owns 837 shares of the information technology services provider’s stock valued at $861,000 after buying an additional 34 shares during the period. United Bank grew its holdings in shares of ServiceNow by 15.5% during the 2nd quarter. United Bank now owns 1,519 shares of the information technology services provider’s stock valued at $1,562,000 after acquiring an additional 204 shares in the last quarter. Riggs Asset Managment Co. Inc. increased its stake in shares of ServiceNow by 2.2% in the second quarter. Riggs Asset Managment Co. Inc. now owns 1,922 shares of the information technology services provider’s stock worth $1,976,000 after acquiring an additional 42 shares during the last quarter. Finally, Nebula Research & Development LLC increased its stake in shares of ServiceNow by 205.1% in the second quarter. Nebula Research & Development LLC now owns 906 shares of the information technology services provider’s stock worth $931,000 after acquiring an additional 609 shares during the last quarter. 87.18% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

A number of research firms recently issued reports on NOW. Needham & Company LLC reissued a “buy” rating and set a $115.00 price objective on shares of ServiceNow in a research report on Tuesday. Morgan Stanley dropped their target price on ServiceNow from $210.00 to $180.00 and set an “overweight” rating on the stock in a research report on Thursday, April 23rd. Canaccord Genuity Group cut their price target on ServiceNow from $200.00 to $145.00 and set a “buy” rating for the company in a research note on Thursday, April 23rd. Macquarie Infrastructure reduced their price target on ServiceNow from $172.00 to $140.00 and set a “neutral” rating for the company in a report on Thursday, January 29th. Finally, Jefferies Financial Group reissued a “buy” rating and issued a $135.00 price target (down from $175.00) on shares of ServiceNow in a research note on Thursday, April 23rd. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, six have given a Hold rating and one has assigned a Sell rating to the company’s stock. According to MarketBeat.com, ServiceNow presently has an average rating of “Moderate Buy” and an average target price of $144.71.

Key ServiceNow News

Here are the key news stories impacting ServiceNow this week:

• Positive Sentiment: Major AI product and partner announcements at Knowledge 2026 — ServiceNow expanded its AI Control Tower, launched Otto and Autonomous Workforce capabilities, and announced deeper integrations across Microsoft, Lenovo, FedEx and others, strengthening its enterprise AI governance and workflow play. ServiceNow expands AI Control Tower
• Positive Sentiment: Expanded NVIDIA partnership with Project Arc — ServiceNow and NVIDIA are pushing Project Arc (autonomous desktop AI agents) to run under ServiceNow’s AI Control Tower with NVIDIA OpenShell security, a key step toward production-ready, governed AI agents — a concrete product-market example investors can model revenue growth from. ServiceNow And NVIDIA Project Arc
• Positive Sentiment: Commercial traction signals — ServiceNow said AWS Marketplace transactions topped $1 billion as customers adopt agentic AI at scale, supporting faster monetization of the platform. ServiceNow hits $1 billion in AWS Marketplace transactions
• Positive Sentiment: Multiple analyst upgrades/reaffirmations — Several firms reaffirmed Buy/Outperform ratings or raised price targets (examples: DA Davidson, RBC, Bernstein) after the analyst/investor day, boosting investor confidence in the long‑term revenue/margin roadmap. DA Davidson Reaffirms Buy Bernstein Hikes Price Target
• Neutral Sentiment: Investor day materials released — Slides and full analyst/investor day transcript provide more detail on ServiceNow’s $30B-by-2030 revenue ambition and margin/F CF targets; useful for modeling but not an immediate revenue read. Analyst/Investor Day Transcript
• Negative Sentiment: Valuation reset and near‑term skepticism remain — Coverage notes and market commentary highlight that NOW has already seen a steep YTD drawdown and that the stock is “working through a reset” despite the product wins; investors must weigh near‑term multiple compression vs. long‑term execution. Valuation Check After Knowledge 2026

ServiceNow Price Performance

Shares of NYSE:NOW opened at $89.10 on Thursday. The stock has a market capitalization of $91.86 billion, a P/E ratio of 53.10, a P/E/G ratio of 1.63 and a beta of 0.82. The business has a 50-day moving average of $102.97 and a two-hundred day moving average of $133.33. ServiceNow, Inc. has a fifty-two week low of $81.24 and a fifty-two week high of $211.48. The company has a debt-to-equity ratio of 0.13, a current ratio of 0.84 and a quick ratio of 0.84.

ServiceNow (NYSE:NOW) last issued its quarterly earnings data on Wednesday, April 22nd. The information technology services provider reported $0.97 EPS for the quarter, meeting analysts’ consensus estimates of $0.97. ServiceNow had a return on equity of 18.16% and a net margin of 12.59%.The business had revenue of $3.77 billion for the quarter, compared to analyst estimates of $3.75 billion. During the same quarter in the prior year, the firm posted $0.81 EPS. The firm’s revenue for the quarter was up 22.1% on a year-over-year basis. On average, equities research analysts predict that ServiceNow, Inc. will post 2.35 EPS for the current fiscal year.

Insider Buying and Selling

In other ServiceNow news, insider Jacqueline P. Canney sold 8,927 shares of the business’s stock in a transaction on Friday, April 24th. The shares were sold at an average price of $89.60, for a total transaction of $799,859.20. Following the completion of the transaction, the insider owned 29,531 shares of the company’s stock, valued at $2,645,977.60. The trade was a 23.21% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available at the SEC website. Also, insider Paul Fipps sold 9,641 shares of the company’s stock in a transaction dated Wednesday, February 18th. The shares were sold at an average price of $105.93, for a total transaction of $1,021,271.13. Following the sale, the insider owned 11,757 shares of the company’s stock, valued at $1,245,419.01. This trade represents a 45.06% decrease in their ownership of the stock. The disclosure for this sale is available in the SEC filing. In the last three months, insiders have sold 25,164 shares of company stock worth $2,497,021. 0.34% of the stock is currently owned by company insiders.

ServiceNow Profile

ServiceNow (NYSE: NOW) is a cloud computing company that builds enterprise software to manage digital workflows and automate business processes. Its offerings are designed to replace manual work and legacy systems with cloud-based, service-oriented applications that support IT operations, customer service, human resources, security response and other enterprise functions.

The company’s flagship product family is the Now Platform, a suite of subscription software and platform services that includes IT Service Management (ITSM), IT Operations Management (ITOM), IT Business Management (ITBM), Customer Service Management (CSM), HR Service Delivery, Security Operations and Asset Management.