Roku (NASDAQ:ROKU) Sets New 12-Month High – Time to Buy?

Roku, Inc. (NASDAQ:ROKU)’s stock price reached a new 52-week high during trading on Thursday . The company traded as high as $128.53 and last traded at $127.98, with a volume of 2499993 shares traded. The stock had previously closed at $124.41.

Roku News Roundup

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Q1 beat and platform strength — Roku’s recent quarter topped estimates (better EPS, revenue and platform metrics), supporting upside for ad and subscription revenue and driving investor momentum. Read More.
• Positive Sentiment: Market share leadership in CTV — Pixalate’s Q1 report shows Roku leading share‑of‑voice in North America and LATAM, which reinforces Roku’s attractiveness to advertisers and supports ad monetization growth. Read More.
• Positive Sentiment: Content & partnerships expand engagement — Roku added dozens of free channels and struck a new WNBA fan‑hub partnership for the 2026 season, both of which can increase hours streamed and ad inventory. Read More. Read More.
• Positive Sentiment: User experience tweaks — how‑to pieces (e.g., speed‑up tips) and product refinements can improve customer satisfaction and reduce churn. Read More.
• Neutral Sentiment: Insider selling via 10b5‑1 plans — several insiders disclosed sales (including large, pre‑arranged dispositions). Execution under trading plans lowers informational concern but high dollar volumes can weigh on near‑term supply/demand. Read More.
• Neutral Sentiment: Mixed analyst positioning — many firms remain bullish with raised targets, but a range of ratings/targets means upside could be capped until guidance/earnings cadence confirms trends. Read More.
• Negative Sentiment: Class‑action lawsuit alleging “bricked” TVs — multiple outlets report a proposed suit against Roku and TCL claiming recent Roku OS updates rendered some smart TVs unusable. Legal exposure, remediation costs and brand/reputational risk are meaningful near‑term negatives. Read More.

Analyst Ratings Changes

Several equities analysts have recently weighed in on the company. Evercore reissued an “outperform” rating and set a $150.00 price target on shares of Roku in a report on Friday, February 13th. Piper Sandler lifted their price objective on Roku from $140.00 to $148.00 and gave the stock an “overweight” rating in a report on Friday, May 1st. Rosenblatt Securities increased their target price on Roku from $118.00 to $150.00 and gave the company a “buy” rating in a report on Friday, May 1st. Weiss Ratings raised Roku from a “sell (d-)” rating to a “hold (c-)” rating in a research report on Tuesday, February 17th. Finally, Oppenheimer boosted their price target on Roku from $105.00 to $120.00 and gave the company an “outperform” rating in a research note on Friday, February 13th. Twenty-one analysts have rated the stock with a Buy rating and five have assigned a Hold rating to the stock. Based on data from MarketBeat.com, Roku has an average rating of “Moderate Buy” and a consensus price target of $142.17.

Roku Price Performance

The business has a 50-day simple moving average of $101.98 and a 200 day simple moving average of $101.29. The firm has a market cap of $18.87 billion, a PE ratio of 96.23 and a beta of 2.04.

Roku (NASDAQ:ROKU) last posted its quarterly earnings data on Thursday, April 30th. The company reported $0.57 earnings per share for the quarter, beating analysts’ consensus estimates of $0.34 by $0.23. The firm had revenue of $1.25 billion for the quarter, compared to analysts’ expectations of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.The business’s quarterly revenue was up 22.4% on a year-over-year basis. During the same period in the previous year, the firm earned ($0.19) EPS. On average, equities analysts forecast that Roku, Inc. will post 2.41 earnings per share for the current fiscal year.

Insider Activity

In other news, insider Charles Collier sold 205,821 shares of the stock in a transaction on Wednesday, April 8th. The shares were sold at an average price of $105.00, for a total value of $21,611,205.00. Following the completion of the sale, the insider directly owned 11,131 shares of the company’s stock, valued at $1,168,755. This represents a 94.87% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Anthony J. Wood sold 50,000 shares of the firm’s stock in a transaction on Tuesday, March 10th. The shares were sold at an average price of $99.68, for a total transaction of $4,984,000.00. The SEC filing for this sale provides additional information. Insiders sold 663,038 shares of company stock worth $70,956,545 over the last ninety days. Company insiders own 13.45% of the company’s stock.

Institutional Investors Weigh In On Roku

Institutional investors have recently bought and sold shares of the business. Ascent Wealth Partners LLC lifted its position in shares of Roku by 12.2% in the first quarter. Ascent Wealth Partners LLC now owns 2,620 shares of the company’s stock valued at $248,000 after acquiring an additional 285 shares in the last quarter. California Public Employees Retirement System grew its position in shares of Roku by 14.8% during the first quarter. California Public Employees Retirement System now owns 260,774 shares of the company’s stock worth $24,674,000 after purchasing an additional 33,593 shares in the last quarter. Kera Capital Partners Inc. raised its stake in Roku by 19.6% during the 1st quarter. Kera Capital Partners Inc. now owns 6,656 shares of the company’s stock valued at $630,000 after purchasing an additional 1,093 shares during the period. Modera Wealth Management LLC bought a new stake in Roku during the 1st quarter valued at approximately $203,000. Finally, Financiere des Professionnels Fonds d investissement inc. purchased a new position in Roku in the 1st quarter worth approximately $834,000. Hedge funds and other institutional investors own 86.30% of the company’s stock.

Roku Company Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.