Sports Field (OTCMKTS:SFHI – Get Free Report) and Carnival (NYSE:CCL – Get Free Report) are both consumer discretionary companies, but which is the superior investment? We will contrast the two companies based on the strength of their profitability, institutional ownership, risk, dividends, analyst recommendations, earnings and valuation.
Profitability
This table compares Sports Field and Carnival’s net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Sports Field | N/A | N/A | N/A |
| Carnival | 11.48% | 26.92% | 6.20% |
Earnings & Valuation
This table compares Sports Field and Carnival”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Sports Field | N/A | N/A | N/A | N/A | N/A |
| Carnival | $26.62 billion | 1.26 | $2.76 billion | $2.25 | 12.01 |
Carnival has higher revenue and earnings than Sports Field.
Insider and Institutional Ownership
67.2% of Carnival shares are held by institutional investors. 6.9% of Sports Field shares are held by insiders. Comparatively, 7.9% of Carnival shares are held by insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a company will outperform the market over the long term.
Analyst Recommendations
This is a breakdown of current ratings and target prices for Sports Field and Carnival, as provided by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Sports Field | 0 | 0 | 0 | 0 | 0.00 |
| Carnival | 1 | 4 | 21 | 0 | 2.77 |
Carnival has a consensus target price of $33.99, indicating a potential upside of 25.82%. Given Carnival’s stronger consensus rating and higher possible upside, analysts plainly believe Carnival is more favorable than Sports Field.
Summary
Carnival beats Sports Field on 9 of the 9 factors compared between the two stocks.
About Sports Field
Sports Field Holdings, Inc. designs and builds athletic facilities. The firm through its subsidiary, FirstForm, Inc. engages in the design, engineering and construction of athletic facilities and sports complexes. It also designs, develops and manufactures sports surfacing products and associated pre-engineered construction systems. The company was founded on February 8, 2011 and is headquartered in St. Charles, IL.
About Carnival
Carnival Corp. engages in the operation of cruise ships. It operates through the following business segments: North America and Australia (NAA) Cruise, Europe and Asia (EA) Cruise Operations, Cruise Support, and Tour and Others. The North America and Australia (NAA) Cruise segment includes the Carnival Cruise Line, Holland America Line, Princess Cruises, and Seabourn. The Europe and Asia (EA) Cruise Operations segment consists of AIDA, Costa, Cunard, and P&O Cruises (UK). The Cruise Support segment represents port destinations and private islands for the benefit of its cruise brands. The Tour and Other segment operates hotel and transportation operations of Holland America Princess Alaska Tours. The company was founded in 1972 and is headquartered in Miami, FL.
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