Planet Fitness (NYSE:PLNT) Price Target Cut to $95.00 by Analysts at Guggenheim

Planet Fitness (NYSE:PLNT) had its price objective reduced by Guggenheim from $126.00 to $95.00 in a report published on Friday morning,Benzinga reports. They currently have a buy rating on the stock.

Other equities research analysts have also issued reports about the company. Morgan Stanley lowered Planet Fitness from an “overweight” rating to an “equal weight” rating and set a $47.00 price target on the stock. in a research report on Friday. KeyCorp dropped their target price on Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a report on Friday. Jefferies Financial Group set a $133.00 target price on Planet Fitness in a report on Thursday. William Blair downgraded Planet Fitness from an “outperform” rating to a “market perform” rating in a report on Thursday. Finally, Wells Fargo & Company dropped their target price on Planet Fitness from $90.00 to $80.00 and set an “overweight” rating on the stock in a report on Tuesday. One analyst has rated the stock with a Strong Buy rating, ten have given a Buy rating, nine have issued a Hold rating and one has issued a Sell rating to the stock. According to data from MarketBeat.com, Planet Fitness has an average rating of “Moderate Buy” and a consensus price target of $81.32.

Planet Fitness Stock Performance

PLNT opened at $45.90 on Friday. Planet Fitness has a 52-week low of $37.03 and a 52-week high of $114.47. The stock has a market capitalization of $3.67 billion, a PE ratio of 16.57, a price-to-earnings-growth ratio of 0.81 and a beta of 1.12. The stock’s 50 day moving average price is $73.19 and its 200-day moving average price is $91.18.

Planet Fitness (NYSE:PLNT) last posted its earnings results on Thursday, May 7th. The company reported $0.74 earnings per share (EPS) for the quarter, beating the consensus estimate of $0.63 by $0.11. Planet Fitness had a negative return on equity of 81.29% and a net margin of 16.52%.The firm had revenue of $337.24 million for the quarter, compared to analysts’ expectations of $298.60 million. During the same period in the previous year, the firm earned $0.59 earnings per share. The business’s revenue was up 21.9% compared to the same quarter last year. Planet Fitness has set its FY 2026 guidance at 3.190-3.190 EPS. Research analysts forecast that Planet Fitness will post 3.19 EPS for the current fiscal year.

Institutional Trading of Planet Fitness

A number of hedge funds have recently bought and sold shares of the company. Goldman Sachs Group Inc. increased its position in Planet Fitness by 1.8% in the first quarter. Goldman Sachs Group Inc. now owns 1,389,098 shares of the company’s stock worth $134,201,000 after buying an additional 24,981 shares in the last quarter. Empowered Funds LLC purchased a new stake in Planet Fitness in the first quarter worth about $1,891,000. EverSource Wealth Advisors LLC increased its position in Planet Fitness by 184.5% in the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock worth $36,000 after buying an additional 214 shares in the last quarter. First Trust Advisors LP increased its position in Planet Fitness by 25.8% in the second quarter. First Trust Advisors LP now owns 142,689 shares of the company’s stock worth $15,560,000 after buying an additional 29,305 shares in the last quarter. Finally, Jump Financial LLC purchased a new stake in Planet Fitness in the second quarter worth about $267,000. Hedge funds and other institutional investors own 95.53% of the company’s stock.

Key Headlines Impacting Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness beat first-quarter expectations, reporting adjusted EPS of $0.74 versus the $0.63 estimate and revenue of $337.24 million versus $298.60 million expected, with revenue up 21.9% year over year. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Positive Sentiment: The company ended the quarter with about 21.5 million members and same-club sales rose 3.5%, showing the business is still growing despite the weak sentiment. Planet Fitness, Inc. Announces First Quarter 2026 Results
• Neutral Sentiment: Several firms still see upside, including Guggenheim, Deutsche Bank, and BofA, but they all cut price targets sharply, signaling analysts are reassessing valuation rather than turning fully bearish. Analyst price target updates
• Negative Sentiment: Planet Fitness lowered its full-year 2026 guidance to EPS of $3.19, below Wall Street expectations, and said it is delaying planned price increases, raising concerns about future profitability. Planet Fitness Slashes 2026 Views After Weak Signups
• Negative Sentiment: Management blamed slower sign-ups and “internal and external headwinds,” which suggests the strong quarter did not translate into confidence about the rest of the year. Planet Fitness stock plunges 30% after company slashes guidance, cancels planned price hikes
• Negative Sentiment: Analyst actions were broadly negative, including downgrades from Morgan Stanley and William Blair, and sharp target cuts from Deutsche Bank, Guggenheim, and BofA Securities, adding pressure on the shares. Analyst downgrade coverage
• Negative Sentiment: There are also new securities-fraud investigations and shareholder-loss solicitations, which can further weigh on investor confidence. Shareholder Alert: Ademi LLP Investigates Claims of Securities Fraud against Planet Fitness, Inc.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.