Safe Harbor Family Capital LLC Buys Shares of 1,274 Alphabet Inc. $GOOG

Safe Harbor Family Capital LLC bought a new position in shares of Alphabet Inc. (NASDAQ:GOOG) in the 4th quarter, HoldingsChannel reports. The fund bought 1,274 shares of the information services provider’s stock, valued at approximately $400,000. Alphabet makes up 0.4% of Safe Harbor Family Capital LLC’s portfolio, making the stock its 26th biggest holding.

A number of other institutional investors have also made changes to their positions in GOOG. Ring Mountain Capital LLC boosted its position in shares of Alphabet by 0.9% during the 4th quarter. Ring Mountain Capital LLC now owns 3,554 shares of the information services provider’s stock worth $1,174,000 after purchasing an additional 30 shares during the period. HRC Wealth Management LLC raised its position in Alphabet by 1.0% in the fourth quarter. HRC Wealth Management LLC now owns 3,231 shares of the information services provider’s stock valued at $1,014,000 after purchasing an additional 31 shares during the period. Avaii Wealth Management LLC raised its position in Alphabet by 2.3% in the fourth quarter. Avaii Wealth Management LLC now owns 1,437 shares of the information services provider’s stock valued at $451,000 after purchasing an additional 32 shares during the period. Accel Wealth Management lifted its stake in Alphabet by 0.8% during the fourth quarter. Accel Wealth Management now owns 4,068 shares of the information services provider’s stock worth $1,276,000 after purchasing an additional 33 shares in the last quarter. Finally, Accelerate Investment Advisors LLC lifted its stake in Alphabet by 1.1% during the fourth quarter. Accelerate Investment Advisors LLC now owns 3,166 shares of the information services provider’s stock worth $993,000 after purchasing an additional 34 shares in the last quarter. 27.26% of the stock is currently owned by institutional investors and hedge funds.

Analyst Upgrades and Downgrades

A number of brokerages have recently weighed in on GOOG. Raymond James Financial reaffirmed a “strong-buy” rating and issued a $425.00 price objective on shares of Alphabet in a research note on Thursday, April 30th. TD Cowen increased their target price on Alphabet from $375.00 to $450.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th. Wells Fargo & Company upgraded Alphabet from a “hold” rating to a “strong-buy” rating in a report on Monday, February 23rd. Needham & Company LLC set a $400.00 target price on Alphabet and gave the company a “buy” rating in a research report on Friday, March 13th. Finally, Sanford C. Bernstein reiterated a “market perform” rating and set a $345.00 price target on shares of Alphabet in a research note on Thursday, February 5th. Six analysts have rated the stock with a Strong Buy rating, twenty-eight have issued a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat.com, the stock currently has an average rating of “Buy” and a consensus price target of $362.73.

Alphabet Price Performance

Shares of NASDAQ GOOG opened at $397.05 on Monday. The stock has a market cap of $4.81 trillion, a P/E ratio of 30.29, a PEG ratio of 1.62 and a beta of 1.25. The business’s fifty day simple moving average is $317.19 and its 200-day simple moving average is $311.59. Alphabet Inc. has a 12-month low of $153.83 and a 12-month high of $398.37. The company has a current ratio of 1.92, a quick ratio of 1.92 and a debt-to-equity ratio of 0.16.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Wednesday, April 29th. The information services provider reported $5.11 earnings per share for the quarter, topping the consensus estimate of $2.68 by $2.43. The company had revenue of $109.90 billion for the quarter, compared to the consensus estimate of $106.96 billion. Alphabet had a return on equity of 38.99% and a net margin of 37.92%.Alphabet’s revenue was up 21.8% on a year-over-year basis. During the same quarter in the prior year, the business earned $2.81 EPS. As a group, equities analysts predict that Alphabet Inc. will post 14.29 EPS for the current fiscal year.

Alphabet Increases Dividend

The company also recently announced a quarterly dividend, which will be paid on Monday, June 15th. Investors of record on Monday, June 8th will be paid a dividend of $0.22 per share. The ex-dividend date is Monday, June 8th. This is a positive change from Alphabet’s previous quarterly dividend of $0.21. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.2%. Alphabet’s payout ratio is currently 6.41%.

Key Stories Impacting Alphabet

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Alphabet’s recent earnings strength continues to drive optimism, with analysts raising price targets and earnings estimates after a strong Q1 beat that showed faster growth in Search, Cloud, and YouTube. Investors are also reacting to broad bullish coverage and high-profile holders adding to GOOG exposure.
• Positive Sentiment: Google is expanding its AI monetization tools, unveiling AI-powered Search and Shopping bidding/budgeting features that could make ad spending more efficient and support ad revenue growth. Article: Google AI Automates Ad Bidding and Budget Pacing
• Positive Sentiment: Alphabet is also leaning into AI and consumer hardware, with new Fitbit Air and AI health-coach launches, plus continued work on smart glasses and broader agentic AI products. These developments reinforce the view that Google is becoming a major AI platform across ads, devices, and subscriptions.
• Neutral Sentiment: Several reports point to continued institutional interest and analyst support, including fund additions and upgraded target prices, but these are largely reinforcement signals rather than immediate catalysts.
• Negative Sentiment: Regulatory overhang remains a concern after Google was given more time to address EU antitrust issues, and a new UK lawsuit over online display ads adds another legal challenge. Article: Google has bit more time to address concerns in EU investigation, EU Commission says
• Negative Sentiment: Google also settled a racial discrimination lawsuit for $50 million, which removes some uncertainty but highlights ongoing reputational and legal risks tied to employment practices. Article: Google settles racial discrimination lawsuit for $50 million

Insider Activity

In related news, insider John Kent Walker sold 8,993 shares of the firm’s stock in a transaction that occurred on Friday, March 27th. The shares were sold at an average price of $275.89, for a total value of $2,481,078.77. Following the sale, the insider owned 51,808 shares of the company’s stock, valued at $14,293,309.12. This trade represents a 14.79% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is available through this hyperlink. Also, CAO Amie Thuener O’toole sold 617 shares of the stock in a transaction that occurred on Wednesday, April 1st. The shares were sold at an average price of $289.63, for a total transaction of $178,701.71. Following the completion of the sale, the chief accounting officer directly owned 10,093 shares in the company, valued at approximately $2,923,235.59. This represents a 5.76% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last three months, insiders sold 158,553 shares of company stock valued at $47,951,856. 12.99% of the stock is owned by corporate insiders.

Alphabet Company Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.