Harbour Trust & Investment Management Co Buys 17,337 Shares of Amazon.com, Inc. $AMZN

Harbour Trust & Investment Management Co boosted its holdings in Amazon.com, Inc. (NASDAQ:AMZN) by 26.5% in the fourth quarter, according to the company in its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 82,806 shares of the e-commerce giant’s stock after purchasing an additional 17,337 shares during the period. Amazon.com comprises about 1.9% of Harbour Trust & Investment Management Co’s portfolio, making the stock its 13th largest holding. Harbour Trust & Investment Management Co’s holdings in Amazon.com were worth $19,113,000 at the end of the most recent quarter.

A number of other hedge funds have also added to or reduced their stakes in AMZN. Fairway Wealth LLC grew its position in Amazon.com by 113.2% in the third quarter. Fairway Wealth LLC now owns 113 shares of the e-commerce giant’s stock valued at $25,000 after purchasing an additional 60 shares in the last quarter. Sellwood Investment Partners LLC bought a new position in Amazon.com in the third quarter valued at $27,000. Bridge Generations Wealth Management LLC grew its position in Amazon.com by 2,330.0% in the third quarter. Bridge Generations Wealth Management LLC now owns 243 shares of the e-commerce giant’s stock valued at $53,000 after purchasing an additional 233 shares in the last quarter. Cooksen Wealth LLC grew its position in Amazon.com by 23.5% in the second quarter. Cooksen Wealth LLC now owns 247 shares of the e-commerce giant’s stock valued at $54,000 after purchasing an additional 47 shares in the last quarter. Finally, Harbor Investment Advisory LLC grew its position in Amazon.com by 2.4% in the fourth quarter. Harbor Investment Advisory LLC now owns 309,697 shares of the e-commerce giant’s stock valued at $71,000 after purchasing an additional 7,329 shares in the last quarter. Institutional investors own 72.20% of the company’s stock.

Trending Headlines about Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Amazon is rolling out Alexa for Shopping, combining its Rufus capabilities with Alexa+ to create a more personalized AI shopping assistant. Investors may view this as a meaningful step in Amazon’s agentic commerce strategy. Amazon ditches Rufus chatbot, launches Alexa shopping agent in AI strategy pivot
• Positive Sentiment: The company expanded Amazon Now, offering 30-minute delivery in dozens of U.S. cities. That strengthens Amazon’s convenience edge and could help drive more frequent purchases. Amazon accelerates delivery race with 30-minute dropoffs in dozens of U.S. cities
• Positive Sentiment: Whole Foods Market, owned by Amazon, is bringing its smaller-format Daily Shop concept to three new U.S. markets, reinforcing Amazon’s broader grocery and physical retail strategy. Whole Foods Market to Bring its Daily Shop Concept to Three New U.S. Markets
• Neutral Sentiment: Several analysts reiterated bullish views on AMZN, including TD Cowen and Phillip Securities, which can help reinforce confidence but is not a new operating catalyst.
• Neutral Sentiment: Amazon also drew attention for adding AWS-related partnerships and for being mentioned in AI infrastructure spending and Cerebras coverage, which mostly underscores its role as a major AI investor and customer rather than an immediate stock-moving event.
• Negative Sentiment: Reports that Amazon is cutting more jobs and pushing harder on automation may raise concern about internal disruption and ongoing restructuring. Amazon cuts more jobs months after mass layoffs
• Negative Sentiment: Sen. Elizabeth Warren renewed scrutiny of AI data-center power consumption, naming Amazon among the companies under pressure over electricity costs, which could add regulatory and political overhang. Elizabeth Warren Targets Amazon, Google, Microsoft And Meta
• Negative Sentiment: Some recent hedge fund and portfolio-tracking stories noted trimming of Amazon positions, which may be read as a modest sentiment headwind, though not necessarily a fundamental concern. Amazon.com Inc. (AMZN): Chris Rokos Trims Exposure

Amazon.com Stock Performance

Shares of AMZN stock opened at $270.13 on Thursday. The stock has a market cap of $2.91 trillion, a P/E ratio of 32.31, a P/E/G ratio of 1.99 and a beta of 1.46. The company has a debt-to-equity ratio of 0.27, a current ratio of 1.18 and a quick ratio of 1.01. The company has a fifty day moving average price of $232.36 and a two-hundred day moving average price of $230.13. Amazon.com, Inc. has a one year low of $196.00 and a one year high of $278.56.

Amazon.com (NASDAQ:AMZN) last announced its quarterly earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, beating analysts’ consensus estimates of $1.63 by $1.15. The firm had revenue of $181.52 billion during the quarter, compared to analysts’ expectations of $177.28 billion. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The company’s revenue for the quarter was up 16.6% compared to the same quarter last year. During the same quarter last year, the company posted $1.59 earnings per share. As a group, equities analysts predict that Amazon.com, Inc. will post 7.71 EPS for the current year.

Wall Street Analyst Weigh In

A number of research analysts recently weighed in on the stock. Phillip Securities raised shares of Amazon.com to a “buy” rating and set a $280.00 target price for the company in a research report on Wednesday. DZ Bank raised their target price on shares of Amazon.com from $295.00 to $320.00 and gave the company a “buy” rating in a research report on Monday, May 4th. Arete Research raised their target price on shares of Amazon.com from $285.00 to $301.00 and gave the company a “buy” rating in a research report on Thursday, April 23rd. Wedbush decreased their target price on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating for the company in a research report on Friday, February 6th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and issued a $313.00 target price (up from $307.00) on shares of Amazon.com in a research report on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company’s stock. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and a consensus target price of $312.52.

Insider Activity

In other news, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total transaction of $2,187,624.07. Following the completion of the sale, the senior vice president owned 41,190 shares in the company, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this link. Also, CEO Andrew R. Jassy sold 31,352 shares of the firm’s stock in a transaction dated Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $8,621,800.00. Following the sale, the chief executive officer owned 2,175,766 shares of the company’s stock, valued at approximately $598,335,650. This represents a 1.42% decrease in their position. The SEC filing for this sale provides additional information. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders have sold 190,593 shares of company stock worth $46,081,241. 8.90% of the stock is owned by insiders.

About Amazon.com

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.