Under Armour (NYSE:UAA) Shares Gap Down Following Analyst Downgrade

Under Armour, Inc. (NYSE:UAA) gapped down before the market opened on Tuesday after Zacks Research downgraded the stock from a strong-buy rating to a hold rating. The stock had previously closed at $6.06, but opened at $5.18. Under Armour shares last traded at $4.9550, with a volume of 6,926,978 shares changing hands.

Several other research firms also recently commented on UAA. Robert W. Baird set a $8.00 price objective on shares of Under Armour in a report on Monday, February 9th. Stifel Nicolaus set a $6.00 price target on shares of Under Armour and gave the stock a “hold” rating in a report on Tuesday. Citigroup reissued a “sell” rating and issued a $4.75 price target (down from $6.20) on shares of Under Armour in a report on Wednesday. Weiss Ratings reaffirmed a “sell (d-)” rating on shares of Under Armour in a report on Friday, April 24th. Finally, UBS Group reaffirmed a “buy” rating and set a $11.00 target price on shares of Under Armour in a report on Monday, February 9th. One investment analyst has rated the stock with a Strong Buy rating, one has issued a Buy rating, fourteen have given a Hold rating and four have assigned a Sell rating to the company. According to MarketBeat, Under Armour has an average rating of “Reduce” and an average target price of $5.91.

Key Headlines Impacting Under Armour

Here are the key news stories impacting Under Armour this week:

• Positive Sentiment: Jim Cramer struck a bullish tone on Under Armour, saying he thinks “the turnaround is here,” which may help sentiment around the brand reset and margin improvement story. Jim Cramer on Under Armour: “I Think the Turnaround Is Here”
• Positive Sentiment: Telsey Advisory Group still sees some upside, reiterating a “market perform” view with a $5.50 price target, above the current trading level. Under Armour Given New $5.50 Price Target at Telsey Advisory Group
• Neutral Sentiment: Under Armour’s Q4 earnings call and recent analysis focused on revenue declines, a brand reset, and margin initiatives, suggesting investors are still waiting for evidence that the turnaround is working. Under Armour Inc (UAA) Q4 2026 Earnings Call Highlights
• Neutral Sentiment: Truist Financial cut its target to $5.00, indicating valuation near current levels but no major change in outlook beyond a more cautious stance. Under Armour Given New $5.00 Price Target at Truist Financial
• Neutral Sentiment: Telsey Advisory Group lowered its target to $5.50, reflecting tempered expectations as investors weigh the brand recovery against ongoing sales pressure. Under Armour Given New $5.50 Price Target at Telsey Advisory Group
• Negative Sentiment: Zacks Research downgraded Under Armour from “strong-buy” to “hold,” adding to the cautious tone around the stock. Zacks Research Downgrade
• Negative Sentiment: BNP Paribas Exane cut its price target to $5.00 and maintained a neutral rating, citing more limited upside after recent weakness. Under Armour Price Target Cut to $5.00 by BNP Paribas Exane
• Negative Sentiment: Recent coverage highlighted that Under Armour stock is “plummets as sales continue to decline,” underscoring investor concern about persistent top-line weakness. Under Armour stock plummets as sales continue to decline

Institutional Investors Weigh In On Under Armour

A number of institutional investors and hedge funds have recently bought and sold shares of the stock. Fairfax Financial Holdings Ltd. Can raised its stake in Under Armour by 564.8% in the fourth quarter. Fairfax Financial Holdings Ltd. Can now owns 41,958,923 shares of the company’s stock valued at $208,536,000 after purchasing an additional 35,647,123 shares in the last quarter. Vanguard Group Inc. raised its stake in Under Armour by 11.3% in the fourth quarter. Vanguard Group Inc. now owns 17,168,819 shares of the company’s stock valued at $85,329,000 after purchasing an additional 1,747,120 shares in the last quarter. Dimensional Fund Advisors LP raised its stake in Under Armour by 17.7% in the first quarter. Dimensional Fund Advisors LP now owns 8,531,173 shares of the company’s stock valued at $50,416,000 after purchasing an additional 1,285,384 shares in the last quarter. Marshall Wace LLP raised its stake in Under Armour by 113.8% in the third quarter. Marshall Wace LLP now owns 6,296,543 shares of the company’s stock valued at $31,420,000 after purchasing an additional 3,351,976 shares in the last quarter. Finally, State Street Corp raised its stake in Under Armour by 8.7% in the fourth quarter. State Street Corp now owns 6,118,339 shares of the company’s stock valued at $30,408,000 after purchasing an additional 489,044 shares in the last quarter. 34.58% of the stock is owned by hedge funds and other institutional investors.

Under Armour Price Performance

The business’s 50 day moving average is $6.20 and its two-hundred day moving average is $5.73. The firm has a market capitalization of $2.17 billion, a PE ratio of -4.38, a P/E/G ratio of 2.00 and a beta of 1.73. The company has a debt-to-equity ratio of 0.42, a current ratio of 1.62 and a quick ratio of 0.92.

Under Armour (NYSE:UAA) last announced its earnings results on Tuesday, May 12th. The company reported ($0.03) earnings per share for the quarter, meeting analysts’ consensus estimates of ($0.03). The business had revenue of $1.17 billion for the quarter, compared to the consensus estimate of $1.17 billion. Under Armour had a negative net margin of 9.98% and a positive return on equity of 3.01%. Under Armour’s quarterly revenue was down .8% on a year-over-year basis. During the same period last year, the firm posted ($0.08) earnings per share. Under Armour has set its FY 2027 guidance at 0.080-0.120 EPS and its Q1 2027 guidance at 0.000-0.020 EPS. As a group, research analysts anticipate that Under Armour, Inc. will post 0.22 EPS for the current year.

Under Armour Company Profile

Under Armour, Inc (NYSE: UAA) is a global designer, marketer and distributor of performance athletic apparel, footwear and accessories. The company’s product portfolio spans a range of categories including training and running shoes, performance apparel engineered to manage moisture and temperature, and a variety of accessories such as bags, socks and headwear. Under Armour positions its offerings to serve athletes at every level—from professionals to everyday fitness enthusiasts—by combining innovative fabrics, advanced footwear technology and functional design.

Founded in 1996 by Kevin Plank, a former University of Maryland football player, Under Armour initially gained recognition for its moisture-wicking T-shirts, which provided a lightweight alternative to traditional cotton.