Chicago Partners Investment Group LLC Boosts Stake in Amazon.com, Inc. $AMZN

Chicago Partners Investment Group LLC raised its holdings in shares of Amazon.com, Inc. (NASDAQ:AMZN) by 6.5% in the 4th quarter, Holdings Channel.com reports. The institutional investor owned 142,942 shares of the e-commerce giant’s stock after acquiring an additional 8,768 shares during the period. Amazon.com makes up about 0.8% of Chicago Partners Investment Group LLC’s investment portfolio, making the stock its 22nd largest position. Chicago Partners Investment Group LLC’s holdings in Amazon.com were worth $34,186,000 as of its most recent filing with the Securities & Exchange Commission.

Other hedge funds and other institutional investors have also added to or reduced their stakes in the company. American Capital Advisory LLC raised its position in shares of Amazon.com by 63.9% during the 3rd quarter. American Capital Advisory LLC now owns 8,081 shares of the e-commerce giant’s stock valued at $1,774,000 after buying an additional 3,152 shares in the last quarter. Compagnie Lombard Odier SCmA purchased a new stake in shares of Amazon.com during the 3rd quarter valued at $451,642,000. Weaver Capital Management LLC raised its position in shares of Amazon.com by 13.6% during the 4th quarter. Weaver Capital Management LLC now owns 39,264 shares of the e-commerce giant’s stock valued at $9,063,000 after buying an additional 4,713 shares in the last quarter. Ethos Financial Group LLC raised its position in shares of Amazon.com by 9.6% during the 4th quarter. Ethos Financial Group LLC now owns 36,485 shares of the e-commerce giant’s stock valued at $8,421,000 after buying an additional 3,196 shares in the last quarter. Finally, Baltimore Washington Financial Advisors Inc. raised its position in shares of Amazon.com by 1.9% during the 3rd quarter. Baltimore Washington Financial Advisors Inc. now owns 239,862 shares of the e-commerce giant’s stock valued at $52,667,000 after buying an additional 4,558 shares in the last quarter. 72.20% of the stock is currently owned by hedge funds and other institutional investors.

Key Amazon.com News

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Insider Activity at Amazon.com

In other news, SVP David Zapolsky sold 10,649 shares of the firm’s stock in a transaction dated Tuesday, February 24th. The shares were sold at an average price of $205.43, for a total value of $2,187,624.07. Following the completion of the sale, the senior vice president directly owned 41,190 shares of the company’s stock, valued at approximately $8,461,661.70. This trade represents a 20.54% decrease in their position. The transaction was disclosed in a document filed with the SEC, which is accessible through the SEC website. Also, Director Jonathan Rubinstein sold 3,706 shares of the firm’s stock in a transaction dated Thursday, April 30th. The stock was sold at an average price of $273.02, for a total transaction of $1,011,812.12. Following the completion of the sale, the director directly owned 74,948 shares of the company’s stock, valued at approximately $20,462,302.96. This represents a 4.71% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last 90 days, insiders sold 190,593 shares of company stock valued at $46,081,241. 8.90% of the stock is currently owned by company insiders.

Analyst Ratings Changes

Several equities analysts recently commented on the stock. Moffett Nathanson increased their target price on shares of Amazon.com from $283.00 to $288.00 and gave the company a “buy” rating in a report on Tuesday, April 7th. HSBC increased their target price on shares of Amazon.com from $280.00 to $310.00 and gave the company a “buy” rating in a report on Thursday, April 30th. Weiss Ratings raised shares of Amazon.com from a “buy (b-)” rating to a “buy (b)” rating in a report on Wednesday, May 6th. UBS Group reaffirmed a “buy” rating and set a $333.00 target price (up from $304.00) on shares of Amazon.com in a report on Wednesday, April 29th. Finally, Wells Fargo & Company reaffirmed an “overweight” rating and set a $313.00 target price (up from $307.00) on shares of Amazon.com in a report on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have assigned a Hold rating to the company. According to data from MarketBeat, Amazon.com currently has an average rating of “Moderate Buy” and a consensus target price of $312.52.

Amazon.com Price Performance

Shares of Amazon.com stock opened at $264.14 on Friday. The company’s fifty day simple moving average is $234.47 and its two-hundred day simple moving average is $230.67. Amazon.com, Inc. has a 12-month low of $196.00 and a 12-month high of $278.56. The company has a quick ratio of 1.01, a current ratio of 1.18 and a debt-to-equity ratio of 0.27. The firm has a market cap of $2.84 trillion, a PE ratio of 31.60, a price-to-earnings-growth ratio of 2.00 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 EPS for the quarter, topping the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion during the quarter, compared to analysts’ expectations of $177.28 billion. During the same period last year, the company posted $1.59 EPS. The company’s quarterly revenue was up 16.6% compared to the same quarter last year. As a group, equities analysts expect that Amazon.com, Inc. will post 7.71 EPS for the current year.

Amazon.com Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.