JPMorgan Chase & Co. Cuts Wix.com (NASDAQ:WIX) Price Target to $86.00

Wix.com (NASDAQ:WIX) had its target price cut by JPMorgan Chase & Co. from $91.00 to $86.00 in a research report sent to investors on Wednesday morning,Benzinga reports. They currently have an underweight rating on the information services provider’s stock.

WIX has been the topic of a number of other reports. Citizens Jmp downgraded Wix.com from a “market outperform” rating to a “market perform” rating in a research report on Tuesday, April 7th. Citigroup decreased their price target on shares of Wix.com from $150.00 to $105.00 and set a “buy” rating on the stock in a research note on Thursday, March 5th. Cantor Fitzgerald reaffirmed an “overweight” rating and set a $130.00 price target on shares of Wix.com in a research note on Thursday, March 5th. Needham & Company LLC decreased their price target on shares of Wix.com from $140.00 to $115.00 and set a “buy” rating on the stock in a research note on Thursday, March 5th. Finally, Zacks Research raised shares of Wix.com from a “strong sell” rating to a “hold” rating in a research note on Friday, January 30th. One investment analyst has rated the stock with a Strong Buy rating, eleven have issued a Buy rating, eight have issued a Hold rating and two have given a Sell rating to the company. According to data from MarketBeat.com, Wix.com has an average rating of “Moderate Buy” and a consensus target price of $103.30.

Wix.com Stock Performance

WIX stock opened at $54.67 on Wednesday. Wix.com has a one year low of $51.60 and a one year high of $190.93. The company’s fifty day moving average price is $79.51 and its 200-day moving average price is $91.30. The company has a market capitalization of $3.19 billion, a PE ratio of -70.09, a price-to-earnings-growth ratio of 1.19 and a beta of 1.01.

Wix.com (NASDAQ:WIX) last released its earnings results on Wednesday, May 13th. The information services provider reported $0.68 EPS for the quarter, missing the consensus estimate of $1.21 by ($0.53). The company had revenue of $541.17 million during the quarter, compared to analysts’ expectations of $544.04 million. Wix.com had a negative return on equity of 28.32% and a negative net margin of 1.97%.Wix.com’s quarterly revenue was up 14.2% compared to the same quarter last year. During the same period last year, the firm posted $1.69 EPS. On average, research analysts predict that Wix.com will post 1.63 EPS for the current fiscal year.

Wix.com declared that its board has approved a stock buyback program on Wednesday, January 28th that authorizes the company to repurchase $2.00 billion in outstanding shares. This repurchase authorization authorizes the information services provider to reacquire up to 40.5% of its shares through open market purchases. Shares repurchase programs are often a sign that the company’s board of directors believes its stock is undervalued.

Institutional Inflows and Outflows

Several institutional investors have recently added to or reduced their stakes in WIX. AQR Capital Management LLC increased its holdings in Wix.com by 36.6% during the 1st quarter. AQR Capital Management LLC now owns 1,627 shares of the information services provider’s stock worth $266,000 after purchasing an additional 436 shares during the period. Woodline Partners LP increased its holdings in Wix.com by 9.7% during the 1st quarter. Woodline Partners LP now owns 2,292 shares of the information services provider’s stock worth $374,000 after purchasing an additional 202 shares during the period. Geneos Wealth Management Inc. increased its holdings in Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock worth $41,000 after purchasing an additional 215 shares during the period. Cetera Investment Advisers increased its holdings in Wix.com by 18.9% during the 2nd quarter. Cetera Investment Advisers now owns 1,853 shares of the information services provider’s stock worth $294,000 after purchasing an additional 295 shares during the period. Finally, American Century Companies Inc. increased its holdings in Wix.com by 29.5% during the 2nd quarter. American Century Companies Inc. now owns 6,930 shares of the information services provider’s stock worth $1,098,000 after purchasing an additional 1,580 shares during the period. Hedge funds and other institutional investors own 81.52% of the company’s stock.

Key Stories Impacting Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix said it posted double-digit Q1 2026 growth, introduced a proprietary AI model, and announced a major share buyback, which could help support the stock over time. Article
• Neutral Sentiment: Several Wall Street firms trimmed price targets after the Q1 report, including Scotiabank, Benchmark, Cantor Fitzgerald, Needham, and JPMorgan, but most kept constructive ratings such as outperform, buy, or overweight. Article
• Neutral Sentiment: Wix’s Q1 earnings call emphasized growth and AI initiatives, but also highlighted margin pressure, reinforcing investor uncertainty about near-term profitability. Article
• Negative Sentiment: The company’s latest quarterly results missed earnings expectations, which is the main reason the stock has been falling sharply. Article
• Negative Sentiment: BFA Law announced investigations into Wix over alleged misrepresentations about AI demand, adding legal overhang after the stock’s selloff. Article

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.