Sony Corporation (NYSE:SONY) Receives Consensus Rating of “Hold” from Analysts

Posted by Latisha Jones on May 16th, 2026

Shares of Sony Corporation (NYSE:SONY – Get Free Report) have been given a consensus rating of “Hold” by the seven brokerages that are covering the stock, Marketbeat Ratings reports. One investment analyst has rated the stock with a sell recommendation, two have issued a hold recommendation and four have assigned a buy recommendation to the company. The average 12-month target price among analysts that have issued ratings on the stock in the last year is $22.00.

SONY has been the topic of several analyst reports. Benchmark reaffirmed a “buy” rating on shares of Sony in a research report on Monday. Sanford C. Bernstein restated a “market perform” rating and set a $22.00 price objective (down from $30.00) on shares of Sony in a research note on Tuesday, March 17th. Finally, Weiss Ratings downgraded shares of Sony from a “hold (c-)” rating to a “sell (d+)” rating in a report on Friday, February 20th.

Read Our Latest Stock Report on SONY

Sony Price Performance

Shares of NYSE SONY opened at $22.32 on Friday. The stock has a market cap of $132.76 billion, a price-to-earnings ratio of -111.57, a PEG ratio of 1.72 and a beta of 0.92. The company has a debt-to-equity ratio of 0.10, a quick ratio of 0.97 and a current ratio of 1.18. Sony has a fifty-two week low of $19.63 and a fifty-two week high of $30.34. The firm’s 50-day simple moving average is $20.95 and its 200 day simple moving average is $23.92.

Sony (NYSE:SONY – Get Free Report) last issued its quarterly earnings data on Friday, May 8th. The company reported $0.09 EPS for the quarter, missing analysts’ consensus estimates of $0.22 by ($0.13). The company had revenue of $19.15 billion for the quarter, compared to the consensus estimate of $18.43 billion. Sony had a positive return on equity of 12.20% and a negative net margin of 2.61%.The business’s revenue for the quarter was up 8.3% on a year-over-year basis. During the same period in the prior year, the firm posted $32.86 earnings per share. As a group, research analysts anticipate that Sony will post 1.31 earnings per share for the current fiscal year.

Sony Dividend Announcement

The company also recently declared a dividend, which will be paid on Monday, June 8th. Investors of record on Monday, March 30th will be given a dividend of $0.0796 per share. This represents a dividend yield of 80.0%. The ex-dividend date of this dividend is Monday, March 30th. Sony’s dividend payout ratio (DPR) is presently -55.00%.

Institutional Investors Weigh In On Sony

A number of institutional investors have recently added to or reduced their stakes in the company. Brighton Jones LLC increased its stake in Sony by 422.0% in the 4th quarter. Brighton Jones LLC now owns 19,908 shares of the company’s stock valued at $421,000 after buying an additional 16,094 shares during the last quarter. AQR Capital Management LLC lifted its position in shares of Sony by 26.7% during the 1st quarter. AQR Capital Management LLC now owns 178,889 shares of the company’s stock worth $4,542,000 after buying an additional 37,677 shares in the last quarter. Sivia Capital Partners LLC boosted its stake in shares of Sony by 23.4% in the 2nd quarter. Sivia Capital Partners LLC now owns 22,013 shares of the company’s stock worth $573,000 after buying an additional 4,172 shares during the last quarter. Russell Investments Group Ltd. boosted its stake in shares of Sony by 24.6% in the 2nd quarter. Russell Investments Group Ltd. now owns 16,501 shares of the company’s stock worth $430,000 after buying an additional 3,255 shares during the last quarter. Finally, Qube Research & Technologies Ltd bought a new position in shares of Sony in the second quarter valued at approximately $26,058,000. 14.05% of the stock is owned by institutional investors.

Key Sony News

Here are the key news stories impacting Sony this week:

Positive Sentiment: Sony unveiled the Xperia 1 VIII with larger camera sensors and a redesigned body, giving its premium phone lineup a fresh hardware refresh that could help stabilize mobile sales. Sony’s Xperia 1 VIII has bigger camera sensors and a new look
Positive Sentiment: Sony also introduced the a7R VI and a new FE 100-400mm F4.5 GM OSS lens, which could reinforce the company’s strong position in high-end imaging and camera accessories. Sony’s a7R VI comes speeding out of the studio
Positive Sentiment: Sony executive Sanford Panitch said streaming has not created true global intellectual property, a reminder that Sony still sees value in traditional film and franchise monetization beyond streaming alone. Sony’s Sanford Panitch says streaming has never created true global IP
Neutral Sentiment: Several reviews praised the Xperia 1 VIII’s camera ambitions but also flagged confusing AI processing and at least one major camera tradeoff, making the reception more uncertain than clearly positive. Sony sure seems to be sabotaging the Xperia 1 VIII with its new camera assistant
Negative Sentiment: Other coverage said Sony’s Xperia 1 VIII still has lingering problems and that AI-touched camera samples were disappointing, which could weigh on consumer sentiment around the flagship phone launch. Sony shows off AI-touched Xperia 1 VIII camera samples. It’s an epic self-own that I can’t digest
Negative Sentiment: Critics also said the new Xperia flagship makes a major camera tradeoff and that Sony is still ignoring key handset issues, which could limit the phone’s ability to drive a stronger turnaround in mobile. Sony’s new Xperia flagship phone makes a major camera tradeoff

Sony Company Profile

(Get Free Report)

Sony Group Corporation (NYSE: SONY) is a Japanese multinational conglomerate headquartered in Minato, Tokyo. Founded in 1946 by Masaru Ibuka and Akio Morita, Sony has grown from an electronics maker into a diversified global company with operations spanning consumer electronics, entertainment, gaming, semiconductors and financial services. The company’s shares trade in Japan and its American Depositary Receipts trade on the New York Stock Exchange under the ticker SONY.

Sony’s primary businesses include Electronics Products & Solutions, which covers televisions, audio equipment, digital cameras and professional broadcast systems; Game & Network Services, anchored by the PlayStation platform, consoles, software and online services; Music and Pictures, through Sony Music Entertainment and Sony Pictures Entertainment, producing, distributing and licensing recorded music, film and television content; Imaging & Sensing Solutions, which develops CMOS image sensors and other semiconductor components; and Financial Services, offering life insurance, banking and other financial products in Japan.