Kercheville Advisors LLC Purchases 1,942 Shares of Amazon.com, Inc. $AMZN

Kercheville Advisors LLC lifted its position in Amazon.com, Inc. (NASDAQ:AMZN) by 2.1% during the 4th quarter, according to the company in its most recent filing with the Securities and Exchange Commission (SEC). The firm owned 95,901 shares of the e-commerce giant’s stock after acquiring an additional 1,942 shares during the period. Amazon.com accounts for approximately 6.4% of Kercheville Advisors LLC’s investment portfolio, making the stock its biggest holding. Kercheville Advisors LLC’s holdings in Amazon.com were worth $22,474,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors also recently added to or reduced their stakes in the company. Lifelong Wealth Advisors Inc. raised its holdings in Amazon.com by 2.4% in the 4th quarter. Lifelong Wealth Advisors Inc. now owns 1,740 shares of the e-commerce giant’s stock valued at $402,000 after acquiring an additional 41 shares during the last quarter. Financial Connections Group Inc. raised its holdings in Amazon.com by 2.6% in the 4th quarter. Financial Connections Group Inc. now owns 1,633 shares of the e-commerce giant’s stock valued at $376,000 after acquiring an additional 42 shares during the last quarter. Marquette Asset Management LLC raised its holdings in Amazon.com by 5.1% in the 4th quarter. Marquette Asset Management LLC now owns 886 shares of the e-commerce giant’s stock valued at $205,000 after acquiring an additional 43 shares during the last quarter. Western Financial Corp CA increased its holdings in shares of Amazon.com by 1.5% during the 4th quarter. Western Financial Corp CA now owns 3,076 shares of the e-commerce giant’s stock worth $710,000 after buying an additional 44 shares during the last quarter. Finally, Union Savings Bank raised its position in shares of Amazon.com by 0.4% during the 2nd quarter. Union Savings Bank now owns 10,723 shares of the e-commerce giant’s stock valued at $2,510,000 after buying an additional 45 shares during the period. 72.20% of the stock is owned by institutional investors and hedge funds.

Key Headlines Impacting Amazon.com

Here are the key news stories impacting Amazon.com this week:

• Positive Sentiment: Wall Street analysts raised earnings expectations and price targets, citing strong grocery delivery and AWS/cloud growth. Amazon (AMZN) Stock: Wall Street Analysts Raise Targets on Grocery Delivery and Cloud Expansion
• Positive Sentiment: Amazon continues to lean into AI, including a shift toward an AI-powered Alexa shopping assistant and broader agentic commerce ambitions, which supports the growth narrative. Amazon Unveils AI Search Overhaul To Defend Online Shopping Dominance
• Positive Sentiment: Technical coverage noted Amazon remains above a key breakout level, suggesting the stock’s chart trend is still constructive. Amazon Holds Breakout Above $252
• Positive Sentiment: Investor interest remains strong, with reports highlighting bullish commentary from prominent funds and analysts, plus added attention from high-profile holders. Trump went big on tech stocks in first quarter of 2026, new filings show
• Neutral Sentiment: Amazon remains a major focus of market commentary because of its AI spending, cloud expansion, and growing role in digital advertising, but these articles are mostly thematic rather than immediate stock-moving catalysts.

Analyst Upgrades and Downgrades

Several research firms have recently commented on AMZN. Wedbush reduced their price target on shares of Amazon.com from $340.00 to $300.00 and set an “outperform” rating on the stock in a research report on Friday, February 6th. Citigroup reaffirmed a “buy” rating and set a $325.00 price target (up from $285.00) on shares of Amazon.com in a research report on Thursday, April 30th. Benchmark lifted their price target on shares of Amazon.com from $275.00 to $370.00 and gave the company a “buy” rating in a research report on Thursday, April 30th. Tigress Financial lifted their price target on shares of Amazon.com from $305.00 to $315.00 and gave the company a “buy” rating in a research report on Wednesday, March 25th. Finally, JPMorgan Chase & Co. lifted their price target on shares of Amazon.com from $280.00 to $330.00 and gave the company an “overweight” rating in a research report on Thursday, April 30th. Fifty-seven investment analysts have rated the stock with a Buy rating and three have given a Hold rating to the company. According to data from MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and an average target price of $312.52.

Amazon.com Stock Down 1.2%

Amazon.com stock opened at $264.14 on Friday. Amazon.com, Inc. has a fifty-two week low of $196.00 and a fifty-two week high of $278.56. The company has a debt-to-equity ratio of 0.27, a quick ratio of 1.01 and a current ratio of 1.18. The firm has a 50 day moving average price of $234.47 and a 200 day moving average price of $230.67. The company has a market capitalization of $2.84 trillion, a PE ratio of 31.60, a price-to-earnings-growth ratio of 1.98 and a beta of 1.46.

Amazon.com (NASDAQ:AMZN) last posted its earnings results on Wednesday, April 29th. The e-commerce giant reported $2.78 earnings per share for the quarter, beating the consensus estimate of $1.63 by $1.15. Amazon.com had a net margin of 12.22% and a return on equity of 19.92%. The firm had revenue of $181.52 billion during the quarter, compared to the consensus estimate of $177.28 billion. During the same quarter last year, the firm earned $1.59 EPS. The firm’s revenue for the quarter was up 16.6% on a year-over-year basis. Research analysts expect that Amazon.com, Inc. will post 7.71 earnings per share for the current year.

Insider Activity at Amazon.com

In related news, CEO Andrew R. Jassy sold 31,352 shares of Amazon.com stock in a transaction that occurred on Monday, May 4th. The shares were sold at an average price of $275.00, for a total value of $8,621,800.00. Following the completion of the sale, the chief executive officer owned 2,175,766 shares in the company, valued at approximately $598,335,650. This trade represents a 1.42% decrease in their position. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is accessible through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CEO Douglas J. Herrington sold 27,500 shares of the business’s stock in a transaction on Monday, May 4th. The stock was sold at an average price of $275.00, for a total transaction of $7,562,500.00. Following the completion of the transaction, the chief executive officer owned 471,361 shares of the company’s stock, valued at approximately $129,624,275. This trade represents a 5.51% decrease in their position. The disclosure for this sale is available in the SEC filing. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders have sold a total of 190,593 shares of company stock worth $46,081,241 over the last quarter. Company insiders own 8.90% of the company’s stock.

Amazon.com Company Profile

Amazon.com, Inc is a diversified technology and retail company best known for its e-commerce marketplace and broad portfolio of consumer and enterprise services. Founded by Jeff Bezos in 1994 and headquartered in Seattle, Washington, the company launched as an online bookseller and expanded into a global retail platform that sells products directly to consumers and provides a marketplace for third-party sellers. Over time Amazon has grown beyond retail into areas including cloud computing, digital media, devices and logistics.

Key businesses and offerings include Amazon’s online marketplace and fulfillment services, the Amazon Prime membership program (which bundles expedited shipping with streaming and other benefits), Amazon Web Services (AWS) which supplies on-demand cloud computing and storage to businesses and public-sector customers, and a range of content and advertising services such as Prime Video and Amazon Advertising.