Fairtree Asset Management Pty Ltd lifted its position in shares of Salesforce Inc. (NYSE:CRM – Free Report) by 160.5% during the 4th quarter, Holdings Channel.com reports. The firm owned 13,627 shares of the CRM provider’s stock after purchasing an additional 8,395 shares during the quarter. Salesforce accounts for approximately 1.7% of Fairtree Asset Management Pty Ltd’s investment portfolio, making the stock its 16th largest holding. Fairtree Asset Management Pty Ltd’s holdings in Salesforce were worth $3,610,000 at the end of the most recent reporting period.
A number of other large investors have also modified their holdings of CRM. Aspire Growth Partners LLC boosted its position in shares of Salesforce by 1.2% during the 3rd quarter. Aspire Growth Partners LLC now owns 3,355 shares of the CRM provider’s stock valued at $795,000 after acquiring an additional 39 shares in the last quarter. Byrne Asset Management LLC lifted its stake in Salesforce by 1.0% during the fourth quarter. Byrne Asset Management LLC now owns 4,331 shares of the CRM provider’s stock worth $1,147,000 after purchasing an additional 43 shares during the period. Mathes Company Inc. lifted its stake in Salesforce by 0.4% during the third quarter. Mathes Company Inc. now owns 12,558 shares of the CRM provider’s stock worth $2,976,000 after purchasing an additional 45 shares during the period. Fred Alger Management LLC boosted its holdings in Salesforce by 0.3% during the third quarter. Fred Alger Management LLC now owns 14,943 shares of the CRM provider’s stock valued at $3,548,000 after purchasing an additional 45 shares in the last quarter. Finally, Beacon Capital Management LLC raised its holdings in shares of Salesforce by 3.5% in the 3rd quarter. Beacon Capital Management LLC now owns 1,372 shares of the CRM provider’s stock worth $325,000 after buying an additional 46 shares in the last quarter. 80.43% of the stock is currently owned by institutional investors and hedge funds.
Salesforce Stock Performance
Shares of NYSE:CRM opened at $179.46 on Wednesday. The business has a fifty day moving average of $183.27 and a 200-day moving average of $214.34. The company has a debt-to-equity ratio of 0.18, a quick ratio of 0.76 and a current ratio of 0.76. Salesforce Inc. has a twelve month low of $163.52 and a twelve month high of $288.44. The firm has a market cap of $146.84 billion, a PE ratio of 22.98, a price-to-earnings-growth ratio of 1.25 and a beta of 1.14.
Salesforce declared that its board has initiated a share repurchase plan on Monday, March 16th that allows the company to buyback $25.00 billion in outstanding shares. This buyback authorization allows the CRM provider to repurchase up to 14.1% of its stock through open market purchases. Stock buyback plans are generally an indication that the company’s management believes its stock is undervalued.
Salesforce Increases Dividend
The business also recently declared a quarterly dividend, which was paid on Thursday, April 23rd. Investors of record on Thursday, April 9th were issued a $0.44 dividend. This is an increase from Salesforce’s previous quarterly dividend of $0.42. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.0%. The ex-dividend date of this dividend was Thursday, April 9th. Salesforce’s dividend payout ratio (DPR) is 22.54%.
Insider Activity at Salesforce
In other news, Director Laura Alber bought 2,571 shares of the stock in a transaction dated Thursday, March 19th. The stock was bought at an average cost of $194.58 per share, with a total value of $500,265.18. Following the purchase, the director owned 9,530 shares of the company’s stock, valued at approximately $1,854,347.40. This represents a 36.94% increase in their ownership of the stock. The purchase was disclosed in a filing with the SEC, which is available at the SEC website. Also, Director David Blair Kirk bought 2,570 shares of the company’s stock in a transaction dated Wednesday, March 18th. The shares were purchased at an average price of $194.62 per share, with a total value of $500,173.40. Following the transaction, the director owned 13,689 shares of the company’s stock, valued at $2,664,153.18. The trade was a 23.11% increase in their ownership of the stock. Additional details regarding this purchase are available in the official SEC disclosure. Insiders own 3.50% of the company’s stock.
Analysts Set New Price Targets
Several brokerages recently commented on CRM. Bank of America began coverage on Salesforce in a research note on Monday. They issued an “underperform” rating and a $160.00 price target on the stock. DA Davidson cut their price objective on Salesforce from $235.00 to $200.00 and set a “neutral” rating for the company in a report on Friday, February 27th. JPMorgan Chase & Co. reduced their target price on shares of Salesforce from $365.00 to $320.00 and set an “overweight” rating on the stock in a research note on Thursday, February 26th. Needham & Company LLC reaffirmed a “buy” rating and issued a $400.00 target price on shares of Salesforce in a report on Thursday, February 26th. Finally, Wedbush reissued an “outperform” rating and set a $375.00 price target on shares of Salesforce in a report on Tuesday, February 24th. One equities research analyst has rated the stock with a Strong Buy rating, twenty-five have assigned a Buy rating, eleven have assigned a Hold rating and two have issued a Sell rating to the company. Based on data from MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $274.56.
Read Our Latest Research Report on CRM
Key Headlines Impacting Salesforce
Here are the key news stories impacting Salesforce this week:
- Positive Sentiment: Enterprise software stocks are rallying broadly as investors rotate back into the group after recent pressure tied to fears that AI agents could disrupt traditional SaaS models. Salesforce is benefiting from that sector-wide rebound. From ServiceNow to Salesforce: why are software stocks rallying today?
- Positive Sentiment: Some commentary still views Salesforce as an attractive blue-chip software holding, citing AI-related growth prospects and a relatively reasonable valuation versus peers like Oracle. Buy 5 Blue-Chip Stocks to Enhance Your Portfolio Returns in 2026
- Neutral Sentiment: Salesforce’s AI push remains a key debate on Wall Street. Bank of America restarted coverage with an Underperform rating and a $160 price target, warning that AI may pressure Salesforce’s legacy CRM model and make monetization harder. BofA resets Salesforce stock price target with sobering AI verdict
- Neutral Sentiment: Other coverage is also focused on whether Salesforce can prove its AI strategy is working, with investors watching for evidence that Agentforce and related products can offset concerns about slower long-term growth. Software’s “Baby with the Bathwater” Moment
- Negative Sentiment: Market commentary also highlights Salesforce’s recent weakness and the argument that AI disruption could keep investors cautious until growth re-accelerates. Is It Time To Reconsider Salesforce (CRM) After This Year’s 32% Share Price Slide?
About Salesforce
Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.
Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.
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