Hasbro (NASDAQ:HAS) Shares Gap Down – Here’s What Happened

Hasbro, Inc. (NASDAQ:HAS)’s stock price gapped down prior to trading on Wednesday . The stock had previously closed at $97.18, but opened at $89.25. Hasbro shares last traded at $89.7060, with a volume of 344,961 shares.

Key Hasbro News

Here are the key news stories impacting Hasbro this week:

• Positive Sentiment: Hasbro reported first-quarter 2026 earnings and revenue above Wall Street estimates, with EPS of $1.47 versus consensus around $1.12-$1.20, signaling better-than-expected profitability. Reuters article
• Positive Sentiment: Results were helped by strong demand for Wizards of the Coast and digital gaming, especially Magic: The Gathering, which suggests the company’s higher-margin gaming business is still a key growth driver. WSJ article
• Positive Sentiment: Several reports highlighted that Hasbro’s digital games business provided a meaningful boost in the quarter, reinforcing optimism that the company can lean on gaming to offset softness elsewhere. Seeking Alpha article
• Neutral Sentiment: Hasbro also announced a partnership with Change to expand global donation campaigns across Magic: The Gathering and Dungeons & Dragons, which is strategically positive but likely not a major near-term stock driver. PR Newswire article
• Negative Sentiment: Investor sentiment was dampened by Hasbro canceling a planned D&D action game, raising questions about the pace of its video-game ambitions and potentially disappointing fans and partners. TipRanks article
• Negative Sentiment: The company also disclosed a cybersecurity-related update that delayed its results, keeping attention on operational risk even as the quarter beat expectations. Reuters article

Wall Street Analyst Weigh In

Several research analysts have issued reports on HAS shares. UBS Group increased their price objective on Hasbro from $99.00 to $110.00 and gave the stock a “buy” rating in a research report on Thursday, March 5th. Morgan Stanley increased their price objective on Hasbro from $122.00 to $123.00 and gave the stock an “overweight” rating in a research report on Thursday, May 14th. Weiss Ratings upgraded Hasbro from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Thursday, May 14th. Monness Crespi & Hardt increased their price objective on Hasbro from $90.00 to $120.00 and gave the stock a “buy” rating in a research report on Wednesday, February 11th. Finally, DA Davidson cut their price objective on Hasbro from $110.00 to $100.00 and set a “neutral” rating for the company in a research report on Friday, April 24th. One investment analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock presently has an average rating of “Moderate Buy” and a consensus price target of $113.14.

Hasbro Trading Down 7.1%

The firm has a market cap of $12.77 billion, a PE ratio of -38.29, a PEG ratio of 2.74 and a beta of 0.52. The business has a 50-day moving average price of $93.48 and a two-hundred day moving average price of $89.23. The company has a debt-to-equity ratio of 4.59, a current ratio of 1.65 and a quick ratio of 1.49.

Hasbro (NASDAQ:HAS) last announced its quarterly earnings results on Wednesday, May 13th. The company reported $1.47 earnings per share for the quarter, beating analysts’ consensus estimates of $1.20 by $0.27. Hasbro had a positive return on equity of 172.27% and a negative net margin of 4.62%.The business had revenue of $1 billion during the quarter, compared to analysts’ expectations of $969.20 million. During the same quarter last year, the business posted $1.04 earnings per share. The business’s revenue for the quarter was up 12.7% on a year-over-year basis. Analysts forecast that Hasbro, Inc. will post 5.8 EPS for the current year.

Insider Buying and Selling at Hasbro

In other news, CEO Christian P. Cocks sold 196,411 shares of the firm’s stock in a transaction on Thursday, February 26th. The stock was sold at an average price of $100.33, for a total value of $19,705,915.63. Following the completion of the transaction, the chief executive officer owned 303,310 shares in the company, valued at $30,431,092.30. This trade represents a 39.30% decrease in their ownership of the stock. The sale was disclosed in a filing with the SEC, which is available through the SEC website. 0.71% of the stock is currently owned by corporate insiders.

Institutional Inflows and Outflows

Hedge funds have recently made changes to their positions in the company. Huntington National Bank boosted its stake in shares of Hasbro by 10.2% during the fourth quarter. Huntington National Bank now owns 1,233 shares of the company’s stock valued at $101,000 after acquiring an additional 114 shares during the last quarter. Personal CFO Solutions LLC boosted its stake in shares of Hasbro by 3.9% during the fourth quarter. Personal CFO Solutions LLC now owns 3,666 shares of the company’s stock valued at $301,000 after acquiring an additional 137 shares during the last quarter. Signaturefd LLC boosted its stake in shares of Hasbro by 6.4% during the fourth quarter. Signaturefd LLC now owns 2,268 shares of the company’s stock valued at $186,000 after acquiring an additional 137 shares during the last quarter. Severin Investments LLC boosted its stake in shares of Hasbro by 3.1% during the first quarter. Severin Investments LLC now owns 4,595 shares of the company’s stock valued at $430,000 after acquiring an additional 137 shares during the last quarter. Finally, Root Financial Partners LLC boosted its stake in shares of Hasbro by 21.3% during the first quarter. Root Financial Partners LLC now owns 780 shares of the company’s stock valued at $73,000 after acquiring an additional 137 shares during the last quarter. Hedge funds and other institutional investors own 91.83% of the company’s stock.

About Hasbro

Hasbro, Inc is a global play and entertainment company, known for designing, manufacturing and marketing a diverse portfolio of toys, games and consumer products. Founded in 1923 as Hassenfeld Brothers and headquartered in Pawtucket, Rhode Island, the company has grown into one of the foremost names in the toy industry, with a presence in retail, digital and entertainment channels worldwide.

The company’s brand portfolio features iconic properties such as Monopoly, Play-Doh, Nerf, My Little Pony and Transformers.