Bilibili (NASDAQ:BILI) Posts Earnings Results, Beats Expectations By $0.02 EPS

Bilibili (NASDAQ:BILI) announced its quarterly earnings data on Tuesday. The company reported $0.19 EPS for the quarter, topping analysts’ consensus estimates of $0.17 by $0.02, FiscalAI reports. Bilibili had a net margin of 4.58% and a return on equity of 11.03%. The business had revenue of $1.08 billion for the quarter, compared to analyst estimates of $1.09 billion. During the same quarter in the previous year, the firm posted $0.85 earnings per share. The firm’s revenue for the quarter was up 6.7% on a year-over-year basis.

Here are the key takeaways from Bilibili’s conference call:

• Bilibili posted solid Q1 growth, with total revenue up 7% year over year to RMB 7.5 billion, gross margin expanding to 37.1%, and adjusted net profit rising 62% to RMB 585 million. Management highlighted this as the 15th consecutive quarter of margin expansion.
• User engagement remained very strong, as DAUs increased 8% to 115 million, MAUs reached 376 million, and average daily time spent hit a record 119 minutes, up 11 minutes year over year. Management said the platform’s high-quality content and community remain the core growth engine.
• Advertising was a standout business, with revenue up 30% year over year to RMB 2.6 billion, supported by stronger performance across brand, performance, and creator ads. The company said AI-driven targeting and automated ad tools improved efficiency, while non-mobile ad scenarios like PC, OTT, search, and mini-programs also accelerated.
• Gaming revenue declined 12% year over year to RMB 1.5 billion, mainly due to a tough comparison against last year’s strong Sanmo launch. Management pointed to a pipeline of new titles, including Three Kingdoms N-card, Sanwang, and Lumi Master, as future growth drivers.
• AI is becoming a key strategic investment across video understanding, recommendation, and creation, with management saying it is already boosting engagement and monetization. For 2026, Bilibili expects about RMB 1 billion of AI-related CapEx and around RMB 500 million of P&L impact, while still targeting long-term gross margin of 40% to 45% and operating profit margin of 15% to 20%.

Bilibili Stock Performance

BILI stock traded down $0.89 during trading hours on Thursday, reaching $17.42. The stock had a trading volume of 1,209,994 shares, compared to its average volume of 2,875,825. The stock has a 50-day simple moving average of $23.10 and a 200 day simple moving average of $26.44. Bilibili has a fifty-two week low of $17.40 and a fifty-two week high of $36.40. The stock has a market capitalization of $7.22 billion, a PE ratio of 38.70 and a beta of 0.79. The company has a debt-to-equity ratio of 0.31, a current ratio of 1.36 and a quick ratio of 1.36.

Institutional Investors Weigh In On Bilibili

Hedge funds have recently bought and sold shares of the company. Kestra Advisory Services LLC bought a new position in Bilibili during the fourth quarter worth about $43,000. JPMorgan Chase & Co. increased its position in Bilibili by 25.7% during the second quarter. JPMorgan Chase & Co. now owns 5,295 shares of the company’s stock worth $114,000 after buying an additional 1,081 shares during the last quarter. Advisors Asset Management Inc. raised its stake in Bilibili by 26.1% in the fourth quarter. Advisors Asset Management Inc. now owns 8,092 shares of the company’s stock valued at $199,000 after buying an additional 1,677 shares during the period. Brooklyn Investment Group bought a new stake in Bilibili in the fourth quarter valued at approximately $210,000. Finally, Compound Planning Inc. lifted its position in shares of Bilibili by 20.3% in the fourth quarter. Compound Planning Inc. now owns 9,608 shares of the company’s stock valued at $236,000 after buying an additional 1,624 shares during the last quarter. 16.08% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

Several equities research analysts have issued reports on the stock. Weiss Ratings reiterated a “hold (c-)” rating on shares of Bilibili in a research note on Monday, April 20th. Benchmark restated a “buy” rating on shares of Bilibili in a research note on Wednesday. JPMorgan Chase & Co. raised Bilibili from a “neutral” rating to an “overweight” rating and lifted their target price for the company from $27.00 to $35.00 in a research report on Tuesday, March 17th. Wall Street Zen lowered Bilibili from a “buy” rating to a “hold” rating in a report on Sunday, April 26th. Finally, Morgan Stanley raised Bilibili from an “equal weight” rating to an “overweight” rating and increased their price target for the company from $25.00 to $31.00 in a research report on Monday, April 13th. Nine investment analysts have rated the stock with a Buy rating and one has issued a Hold rating to the company. According to MarketBeat.com, Bilibili currently has a consensus rating of “Moderate Buy” and a consensus price target of $30.78.

About Bilibili

Bilibili (NASDAQ: BILI) is a leading Chinese online entertainment platform renowned for its focus on animation, comics and games (ACG) content. The company operates a video-sharing website where users can view, upload and comment on a wide range of content, from full-length anime episodes to user-generated short videos. In addition to on-demand streaming, Bilibili offers live broadcasting services that connect creators with fans through real-time interaction features such as “bullet comments” that flow across the screen.

Beyond its core video community, Bilibili generates revenue through multiple value-added services.