Jonathan Root Sells 1,554 Shares of Harley-Davidson (NYSE:HOG) Stock

Harley-Davidson, Inc. (NYSE:HOG) CFO Jonathan Root sold 1,554 shares of Harley-Davidson stock in a transaction that occurred on Tuesday, May 19th. The shares were sold at an average price of $24.21, for a total value of $37,622.34. Following the sale, the chief financial officer directly owned 32,508 shares in the company, valued at $787,018.68. This trade represents a 4.56% decrease in their position. The sale was disclosed in a document filed with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Harley-Davidson Stock Up 2.5%

Shares of HOG opened at $23.79 on Friday. The business’s 50 day moving average is $21.97 and its 200 day moving average is $21.64. The company has a market capitalization of $2.50 billion, a PE ratio of 13.52, a price-to-earnings-growth ratio of 14.27 and a beta of 1.27. Harley-Davidson, Inc. has a 12-month low of $17.09 and a 12-month high of $31.25. The company has a current ratio of 1.91, a quick ratio of 1.66 and a debt-to-equity ratio of 0.37.

Harley-Davidson (NYSE:HOG) last issued its earnings results on Tuesday, May 5th. The company reported $0.22 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.34 by ($0.12). The business had revenue of $1.17 billion for the quarter, compared to the consensus estimate of $1.01 billion. Harley-Davidson had a net margin of 5.68% and a return on equity of 7.03%. The firm’s revenue for the quarter was down 11.7% compared to the same quarter last year. During the same period last year, the business posted $1.07 EPS. Research analysts expect that Harley-Davidson, Inc. will post 0.38 earnings per share for the current fiscal year.

Harley-Davidson Announces Dividend

The firm also recently announced a quarterly dividend, which will be paid on Thursday, June 25th. Investors of record on Monday, June 8th will be paid a dividend of $0.1875 per share. This represents a $0.75 annualized dividend and a yield of 3.2%. The ex-dividend date of this dividend is Monday, June 8th. Harley-Davidson’s dividend payout ratio (DPR) is 42.61%.

Key Stories Impacting Harley-Davidson

Here are the key news stories impacting Harley-Davidson this week:

• Positive Sentiment: Harley-Davidson announced a quarterly cash dividend of $0.1875 per share, reinforcing the stock’s income appeal and signaling management confidence in cash generation. Article Title
• Positive Sentiment: Zacks Research raised estimates for some later periods, including Q2 2027, Q3 2027 and Q4 2026, suggesting a somewhat better outlook farther out. Article Title
• Neutral Sentiment: Harley-Davidson CFO Jonathan Root sold 1,554 shares under a pre-arranged 10b5-1 plan, which is routine insider activity but can still attract investor attention. Article Title
• Negative Sentiment: Zacks Research cut earnings forecasts for several key periods, including FY2026, Q2 2026, Q3 2026, Q1 2027, FY2027, Q1 2028 and FY2028, highlighting weaker expected earnings momentum. Article Title

Institutional Trading of Harley-Davidson

Large investors have recently added to or reduced their stakes in the company. EverSource Wealth Advisors LLC increased its stake in Harley-Davidson by 139.0% in the 3rd quarter. EverSource Wealth Advisors LLC now owns 944 shares of the company’s stock worth $26,000 after acquiring an additional 549 shares during the last quarter. Pinnacle Holdings LLC bought a new stake in Harley-Davidson in the 4th quarter worth approximately $30,000. Fifth Third Bancorp increased its stake in Harley-Davidson by 48.9% in the 4th quarter. Fifth Third Bancorp now owns 1,764 shares of the company’s stock worth $36,000 after acquiring an additional 579 shares during the last quarter. Geneos Wealth Management Inc. increased its stake in Harley-Davidson by 153.8% in the 1st quarter. Geneos Wealth Management Inc. now owns 2,109 shares of the company’s stock worth $53,000 after acquiring an additional 1,278 shares during the last quarter. Finally, Bessemer Group Inc. increased its stake in Harley-Davidson by 1,758.9% in the 1st quarter. Bessemer Group Inc. now owns 2,937 shares of the company’s stock worth $59,000 after acquiring an additional 2,779 shares during the last quarter. Institutional investors own 85.10% of the company’s stock.

Analyst Upgrades and Downgrades

Several brokerages recently issued reports on HOG. BMO Capital Markets reissued an “outperform” rating and set a $24.00 target price on shares of Harley-Davidson in a research note on Wednesday, February 11th. Morgan Stanley lifted their target price on Harley-Davidson from $12.00 to $15.00 and gave the company an “underweight” rating in a research note on Tuesday. Zacks Research raised Harley-Davidson from a “strong sell” rating to a “hold” rating in a research note on Monday, April 27th. UBS Group lifted their price objective on Harley-Davidson from $19.00 to $26.00 and gave the stock a “neutral” rating in a research note on Monday, May 11th. Finally, Wells Fargo & Company lifted their price objective on Harley-Davidson from $15.00 to $19.00 and gave the stock an “underweight” rating in a research note on Wednesday, May 6th. One equities research analyst has rated the stock with a Strong Buy rating, two have issued a Buy rating, five have given a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat, the company currently has a consensus rating of “Hold” and an average target price of $24.22.

About Harley-Davidson

Harley-Davidson, Inc is a renowned American motorcycle manufacturer best known for its heavyweight cruiser and touring bikes. Founded in 1903 in Milwaukee, Wisconsin, the company has built a strong reputation for producing distinctive motorcycles characterized by their signature V-twin engines, chrome finishes and robust frames. Harley-Davidson markets its products globally through a network of franchised dealerships and focuses on delivering an immersive brand experience to its customers, emphasizing lifestyle and community alongside its motorcycles.

In addition to its core motorcycle business, Harley-Davidson offers an extensive range of parts, accessories and apparel under its Genuine Motor Parts & Accessories and MotorClothes lines.