ProShare Advisors LLC Sells 13,513 Shares of Wayfair Inc. $W

ProShare Advisors LLC reduced its position in Wayfair Inc. (NYSE:W) by 29.6% in the 4th quarter, according to its most recent filing with the SEC. The fund owned 32,196 shares of the company’s stock after selling 13,513 shares during the period. ProShare Advisors LLC’s holdings in Wayfair were worth $3,233,000 as of its most recent filing with the SEC.

A number of other institutional investors have also recently bought and sold shares of the business. Optas LLC lifted its position in shares of Wayfair by 2.1% in the fourth quarter. Optas LLC now owns 5,057 shares of the company’s stock valued at $508,000 after buying an additional 106 shares during the last quarter. Larson Financial Group LLC boosted its stake in shares of Wayfair by 30.0% during the 3rd quarter. Larson Financial Group LLC now owns 520 shares of the company’s stock worth $46,000 after acquiring an additional 120 shares during the period. Wedmont Private Capital increased its holdings in shares of Wayfair by 3.3% during the 4th quarter. Wedmont Private Capital now owns 3,774 shares of the company’s stock worth $415,000 after acquiring an additional 121 shares during the last quarter. True Wealth Design LLC lifted its holdings in Wayfair by 37.7% during the 4th quarter. True Wealth Design LLC now owns 449 shares of the company’s stock valued at $45,000 after purchasing an additional 123 shares during the last quarter. Finally, State of Alaska Department of Revenue boosted its position in Wayfair by 2.3% during the fourth quarter. State of Alaska Department of Revenue now owns 5,418 shares of the company’s stock worth $544,000 after purchasing an additional 124 shares during the period. Institutional investors and hedge funds own 89.67% of the company’s stock.

Insider Activity

In related news, Director Steven Conine sold 112,861 shares of Wayfair stock in a transaction that occurred on Thursday, April 23rd. The shares were sold at an average price of $77.50, for a total value of $8,746,727.50. Following the transaction, the director directly owned 436,212 shares of the company’s stock, valued at $33,806,430. This trade represents a 20.55% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the SEC, which is available through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Jon Blotner sold 4,790 shares of Wayfair stock in a transaction on Thursday, April 2nd. The shares were sold at an average price of $72.19, for a total value of $345,790.10. Following the completion of the transaction, the insider owned 111,158 shares in the company, valued at approximately $8,024,496.02. The trade was a 4.13% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. In the last ninety days, insiders sold 517,735 shares of company stock worth $40,119,261. 18.44% of the stock is currently owned by corporate insiders.

Wayfair Stock Performance

W opened at $67.08 on Monday. The firm has a market cap of $8.85 billion, a P/E ratio of -28.67, a price-to-earnings-growth ratio of 3.83 and a beta of 3.02. Wayfair Inc. has a 52-week low of $34.46 and a 52-week high of $119.98. The business’s fifty day moving average is $71.64 and its 200-day moving average is $88.90.

Wayfair (NYSE:W) last posted its quarterly earnings results on Thursday, April 30th. The company reported $0.26 EPS for the quarter, meeting analysts’ consensus estimates of $0.26. Wayfair had a negative return on equity of 2.20% and a negative net margin of 2.41%.The business had revenue of $2.93 billion during the quarter, compared to the consensus estimate of $2.89 billion. During the same quarter in the previous year, the firm earned $0.10 earnings per share. Wayfair’s revenue for the quarter was up 7.4% compared to the same quarter last year. On average, research analysts predict that Wayfair Inc. will post 0.58 earnings per share for the current fiscal year.

Wayfair News Roundup

Here are the key news stories impacting Wayfair this week:

• Positive Sentiment: Multiple articles spotlight Wayfair’s deep Memorial Day markdowns on outdoor furniture, grills, mattresses, AC units, rugs, and living room items, which could boost traffic and conversion during a key retail period.
• Positive Sentiment: Wayfair continues to be featured as a go-to destination for budget-friendly home and seasonal purchases, reinforcing consumer awareness and promotional momentum ahead of summer. Wayfair’s $970 outdoor furniture set is on sale for $328 during Memorial Day sale
• Positive Sentiment: Shareholders also approved an expanded equity incentive plan at the 2026 annual meeting, which may help Wayfair retain and motivate employees as it works to improve growth and profitability. Wayfair Shareholders Approve Expanded Equity Incentive Plan
• Neutral Sentiment: Most of the remaining headlines are deal-roundups and product spotlights rather than new company-specific fundamentals, so they are likely helping sentiment more than changing the underlying business outlook.

Analyst Ratings Changes

Several equities analysts have commented on W shares. TD Cowen decreased their price objective on shares of Wayfair from $88.00 to $75.00 and set a “hold” rating on the stock in a report on Thursday, April 30th. Evercore set a $100.00 target price on shares of Wayfair in a report on Friday, February 20th. The Goldman Sachs Group set a $79.00 price target on shares of Wayfair in a research note on Friday, May 1st. Wedbush lowered their price target on shares of Wayfair from $100.00 to $85.00 and set a “neutral” rating on the stock in a report on Friday, February 20th. Finally, Jefferies Financial Group decreased their target price on Wayfair from $86.00 to $70.00 and set a “hold” rating on the stock in a research report on Thursday, April 30th. One research analyst has rated the stock with a Strong Buy rating, eighteen have given a Buy rating, ten have assigned a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat, the stock presently has a consensus rating of “Moderate Buy” and an average price target of $99.89.

Wayfair Company Profile

Wayfair Inc (NYSE: W) is an e-commerce company focused on home furnishings and décor. Through its platform, Wayfair offers a broad assortment of furniture, lighting, home textiles, kitchenware and decorative accessories. The company’s portfolio includes flagship sites such as Wayfair.com, as well as specialty retail brands like Joss & Main, AllModern, Birch Lane and Perigold, each catering to distinct design styles and price points.

Founded in 2002 by Niraj Shah and Steve Conine under the name CSN Stores, the business rebranded as Wayfair in 2011 and went public in 2014.