Jupiter Asset Management Ltd. Has $9.13 Million Stake in Roku, Inc. $ROKU

Jupiter Asset Management Ltd. trimmed its holdings in Roku, Inc. (NASDAQ:ROKU) by 43.3% in the fourth quarter, Holdings Channel reports. The institutional investor owned 84,177 shares of the company’s stock after selling 64,386 shares during the period. Jupiter Asset Management Ltd.’s holdings in Roku were worth $9,132,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors also recently made changes to their positions in the company. AGF Management Ltd. acquired a new position in Roku in the third quarter valued at about $15,023,000. Holocene Advisors LP raised its stake in Roku by 352.3% in the third quarter. Holocene Advisors LP now owns 1,650,448 shares of the company’s stock valued at $165,259,000 after purchasing an additional 1,285,585 shares in the last quarter. Convergence Investment Partners LLC acquired a new position in Roku in the third quarter valued at about $2,492,000. Crossmark Global Holdings Inc. acquired a new position in Roku in the third quarter valued at about $2,997,000. Finally, Jefferies Financial Group Inc. acquired a new position in Roku in the fourth quarter valued at about $1,345,000. 86.30% of the stock is currently owned by institutional investors and hedge funds.

Analysts Set New Price Targets

A number of research analysts recently commented on ROKU shares. Citizens Jmp reaffirmed a “market outperform” rating and issued a $170.00 price target on shares of Roku in a research note on Thursday. Wells Fargo & Company boosted their price objective on shares of Roku from $137.00 to $167.00 and gave the company an “overweight” rating in a research report on Friday, May 1st. Morgan Stanley restated an “overweight” rating and set a $150.00 price objective on shares of Roku in a research report on Friday, May 1st. UBS Group set a $170.00 price objective on shares of Roku in a research report on Thursday. Finally, Pivotal Research restated a “buy” rating and set a $160.00 price objective (up from $140.00) on shares of Roku in a research report on Friday, May 1st. Twenty-two analysts have rated the stock with a Buy rating and four have given a Hold rating to the company. Based on data from MarketBeat.com, Roku presently has a consensus rating of “Moderate Buy” and an average price target of $144.46.

Roku Stock Down 0.7%

Shares of ROKU opened at $130.18 on Friday. The stock has a market cap of $19.19 billion, a PE ratio of 97.88 and a beta of 2.04. Roku, Inc. has a 12-month low of $71.20 and a 12-month high of $133.46. The business has a 50-day simple moving average of $112.35 and a two-hundred day simple moving average of $104.39.

Roku (NASDAQ:ROKU) last announced its quarterly earnings results on Thursday, April 30th. The company reported $0.57 EPS for the quarter, beating analysts’ consensus estimates of $0.34 by $0.23. The firm had revenue of $1.25 billion for the quarter, compared to analyst estimates of $1.20 billion. Roku had a return on equity of 7.64% and a net margin of 4.06%.The business’s revenue for the quarter was up 22.4% on a year-over-year basis. During the same period last year, the firm posted ($0.19) earnings per share. On average, equities research analysts expect that Roku, Inc. will post 2.41 EPS for the current year.

Insider Buying and Selling at Roku

In other Roku news, insider Gilbert Fuchsberg sold 9,593 shares of the company’s stock in a transaction that occurred on Friday, May 1st. The shares were sold at an average price of $125.52, for a total value of $1,204,113.36. Following the completion of the transaction, the insider directly owned 50,863 shares in the company, valued at approximately $6,384,323.76. This represents a 15.87% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, CFO Dan Jedda sold 15,000 shares of Roku stock in a transaction on Monday, March 16th. The stock was sold at an average price of $94.23, for a total transaction of $1,413,450.00. Following the transaction, the chief financial officer owned 85,115 shares in the company, valued at approximately $8,020,386.45. This trade represents a 14.98% decrease in their position. The disclosure for this sale is available in the SEC filing. Insiders have sold 692,038 shares of company stock worth $76,667,575 in the last 90 days. Corporate insiders own 13.45% of the company’s stock.

Key Stories Impacting Roku

Here are the key news stories impacting Roku this week:

• Positive Sentiment: Citizens JMP reaffirmed its market outperform rating on Roku and raised its price target to $170, signaling meaningful upside potential from current levels. Benzinga report on Citizens JMP rating
• Positive Sentiment: Roku unveiled its first major Home Screen overhaul in over a decade, adding AI-driven personalization and unified subscription discovery, which could make the platform more valuable to users and advertisers. Yahoo Finance article on Roku World Cup push
• Positive Sentiment: The company also launched FOX One on The Roku Channel, including exclusive live and on-demand FIFA World Cup 2026 coverage, which could help attract viewers and strengthen Roku’s content ecosystem. Yahoo Finance article on FOX One launch
• Neutral Sentiment: Recent coverage has highlighted Roku’s new home screen and streaming-stick promotions, but these items appear more focused on product visibility than on a near-term fundamental catalyst. Android Authority article on home screen update
• Neutral Sentiment: Some commentary questioned the home screen redesign and Roku’s valuation story, suggesting investors are still evaluating whether the changes will translate into stronger monetization. The Verge commentary on Roku redesign

Roku Profile

Roku, Inc (NASDAQ: ROKU) is a technology company that develops and operates a proprietary streaming platform designed to deliver entertainment content to consumers via internet-connected devices and smart televisions. Since its inception in 2002 in California, Roku has focused on simplifying access to streaming services for viewers worldwide. The company’s platform enables users to discover, access and manage a wide array of over-the-top content from major streaming services, free ad-supported channels and niche providers.

At the core of Roku’s product lineup are a range of streaming players and sticks, which connect to televisions via HDMI and deliver the Roku OS experience.