Analyzing Gen Digital (NASDAQ:GEN) & Eightco (NASDAQ:OCTO)

Gen Digital (NASDAQ:GEN) and Eightco (NASDAQ:OCTO) are both business services companies, but which is the better business? We will compare the two businesses based on the strength of their analyst recommendations, risk, earnings, dividends, institutional ownership, profitability and valuation.

Valuation and Earnings

This table compares Gen Digital and Eightco”s revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Gen Digital	$5.00 billion	3.34	$973.00 million	$1.58	17.56
Eightco	$43.87 million	0.06	$710,000.00	($3.02)	-0.31

Gen Digital has higher revenue and earnings than Eightco. Eightco is trading at a lower price-to-earnings ratio than Gen Digital, indicating that it is currently the more affordable of the two stocks.

Profitability

This table compares Gen Digital and Eightco’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Gen Digital	19.46%	55.47%	8.49%
Eightco	-21.43%	-91.96%	-19.64%

Volatility & Risk

Gen Digital has a beta of 1.2, indicating that its share price is 20% more volatile than the S&P 500. Comparatively, Eightco has a beta of 0.84, indicating that its share price is 16% less volatile than the S&P 500.

Institutional and Insider Ownership

81.4% of Gen Digital shares are owned by institutional investors. Comparatively, 12.9% of Eightco shares are owned by institutional investors. 9.3% of Gen Digital shares are owned by company insiders. Comparatively, 13.6% of Eightco shares are owned by company insiders. Strong institutional ownership is an indication that large money managers, hedge funds and endowments believe a stock will outperform the market over the long term.

Analyst Recommendations

This is a breakdown of current recommendations and price targets for Gen Digital and Eightco, as provided by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Gen Digital	0	7	2	1	2.40
Eightco	0	0	0	0	0.00

Gen Digital currently has a consensus price target of $31.29, suggesting a potential upside of 12.76%. Given Gen Digital’s stronger consensus rating and higher possible upside, research analysts plainly believe Gen Digital is more favorable than Eightco.

Summary

Gen Digital beats Eightco on 14 of the 15 factors compared between the two stocks.

About Gen Digital

Gen Digital Inc. engages in the provision of cyber safety solutions for consumers in the United States, Canada, Latin America, Europe, the Middle East, Africa, the Asia Pacific, and Japan. The company offers security and performance products under Norton, Avast, Avira, AVG, and CCleaner brands that provide real-time protection and maintenance for PCs, Macs, and mobile devices against malware, viruses, adware, and other online threats. It also provides identity protection solutions, including LifeLock Identity Theft Protection, Avast and AVG Secure Identity, Norton Identity Theft Protection, and Dark Web Monitoring for monitoring of credit reports, financial accounts, the dark web, and social media accounts to help safeguard customers’ personal information. In addition, the company offers Virtual Private Network (VPN) solutions under Norton, Avast and AVG brands to enhance security and online privacy that allows customers to securely transmit and access private information, such as passwords, bank details, and credit card numbers, when using public Wi-Fi on PCs, Macs, and mobile iOS and Android devices; AntiTrack and Secure Browser products which helps to keep personal information and browsing activity anonymous while browsing online; and Privacy Monitor Assistant and BreachGuard products for removing customers’ data from public data broker sites; and ReputationDefender, a white glove service that helps customers manage all aspects of their personal branding online, including search results, social media sites, and overall web presence. It markets and sells its products and related services through retailers, telecom service providers, hardware original equipment manufacturers, and employee benefit providers, as well as e-commerce platform. The company was formerly known as NortonLifeLock Inc. and changed its name to Gen Digital Inc. in November 2022. Gen Digital Inc. was founded in 1982 and is headquartered in Tempe, Arizona.

About Eightco

Eightco Holdings Inc. provides inventory management and corrugated custom packaging solutions in North America and Europe. It manufactures and sells custom packaging solutions for a various product; and provides and resells bitcoin mining equipment and co-location services. The company was formerly known as Cryptyde, Inc. and changed its name to Eightco Holdings Inc. in April 2023. Eightco Holdings Inc. was incorporated in 1966 and is headquartered in Easton, Pennsylvania.