Premier Foods (OTCMKTS:PRRFY) versus Celsius (NASDAQ:CELH) Critical Contrast

Premier Foods (OTCMKTS:PRRFY) and Celsius (NASDAQ:CELH) are both mid-cap consumer staples companies, but which is the superior investment? We will contrast the two companies based on the strength of their risk, earnings, analyst recommendations, dividends, valuation, profitability and institutional ownership.

Analyst Recommendations

This is a breakdown of current recommendations for Premier Foods and Celsius, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Premier Foods	0	0	0	0	0.00
Celsius	0	4	20	0	2.83

Celsius has a consensus price target of $64.53, indicating a potential upside of 129.39%. Given Celsius’ stronger consensus rating and higher probable upside, analysts plainly believe Celsius is more favorable than Premier Foods.

Insider & Institutional Ownership

61.0% of Celsius shares are owned by institutional investors. 2.3% of Celsius shares are owned by insiders. Strong institutional ownership is an indication that large money managers, endowments and hedge funds believe a company is poised for long-term growth.

Profitability

This table compares Premier Foods and Celsius’ net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Premier Foods	N/A	N/A	N/A
Celsius	5.85%	37.95%	9.62%

Risk & Volatility

Premier Foods has a beta of 0.41, meaning that its stock price is 59% less volatile than the S&P 500. Comparatively, Celsius has a beta of 0.93, meaning that its stock price is 7% less volatile than the S&P 500.

Earnings and Valuation

This table compares Premier Foods and Celsius”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Premier Foods	$1.58 billion	1.44	$183.10 million	N/A	N/A
Celsius	$2.52 billion	2.86	$108.00 million	$0.43	65.42

Premier Foods has higher earnings, but lower revenue than Celsius.

Summary

Celsius beats Premier Foods on 11 of the 12 factors compared between the two stocks.

About Premier Foods

Premier Foods plc, together with its subsidiaries, manufactures and distributes branded and own label food products in the United Kingdom, other European countries, and internationally. The company operates through Grocery, Sweet Treats, and international segments. It offers a portfolio of product categories, including flavorings and seasonings under the Bisto, OXO, Paxo, and Saxa brands; cooking sauces and accompaniments under the Sharwood's, Loyd Grossman, Spice Tailor and Homepride brands; quick meals, snacks, and soups under the Batchelors and Smash brands; ambient desserts under the Ambrosia, Bird's, and Angel Delight brands; and ambient cakes under the Mr Kipling and Cadbury brands. The company also provides dumplings under the Atora brand name; plain flour under the Be-Ro brand; dried milk under the Marvel brand name; plain and self-raising flour under the McDougalls brand; and plant based food under the Plantastic brand name. It offers its products through supermarkets, discounters, convenience stores, and wholesale and food service facilities, as well as through e-commerce channels. The company was founded in 1975 and is headquartered in Saint Albans, the United Kingdom.

About Celsius

Celsius Holdings, Inc. develops, processes, markets, distributes, and sells functional energy drinks and liquid supplements in the United States, Australia, New Zealand, Canadian, European, Middle Eastern, Asia-Pacific, and internationally. The company offers CELSIUS, a fitness drink or supplement designed to accelerate metabolism and burn body fat; various flavors and carbonated and non-carbonated functional energy drinks under the CELSIUS Originals and Vibe name, as well as functional energy drink under the CELSIUS Essentials and CELSIUS On-the-Go Powder names; and CELSIUS ready-to drink products. It distributes its products through direct-to-store delivery, distributors, supermarkets, convenience stores, drug stores, nutritional stores, and mass merchants, as well as health clubs, gyms, the military, and e-commerce websites. The company was formerly known as Vector Ventures, Inc. and changed its name to Celsius Holdings, Inc. in January 2007. Celsius Holdings, Inc. was founded in 2004 and is headquartered in Boca Raton, Florida.