Wix.com (NASDAQ:WIX) Reaches New 12-Month Low – Here’s Why

Wix.com Ltd. (NASDAQ:WIX)’s share price reached a new 52-week low during trading on Thursday . The company traded as low as $46.10 and last traded at $46.21, with a volume of 1498973 shares traded. The stock had previously closed at $48.22.

Trending Headlines about Wix.com

Here are the key news stories impacting Wix.com this week:

• Positive Sentiment: Wix announced a new integration that brings Wix Headless into Stripe Projects, letting developers and AI agents provision a full Wix business backend from the Stripe CLI. The move could strengthen Wix’s appeal to developers and support its long-term platform growth. Article Title
• Positive Sentiment: Recent commentary also noted that institutional investors have added to WIX positions and analysts still show several buy/overweight ratings, which may offer some support to the stock over time. Article Title
• Neutral Sentiment: Wix is currently drawing increased attention as a trending stock, but that interest appears to be driven by volatility and recent news flow rather than a clear improvement in fundamentals. Article Title
• Neutral Sentiment: Wix’s new Stripe Projects integration is still in developer preview, so the near-term financial impact is uncertain until adoption becomes clearer. Article Title
• Negative Sentiment: Multiple law firms announced or expanded investigations into whether Wix and its management violated securities laws after the company’s Q1 2026 results, adding a significant legal overhang. Article Title
• Negative Sentiment: RBC highlighted AI-related headwinds in the web design market, suggesting competition from AI tools may continue to pressure Wix’s growth narrative. Article Title
• Negative Sentiment: Citigroup lowered its price target on Wix, reinforcing the cautious tone around the stock after the recent selloff. Article Title

Analysts Set New Price Targets

A number of analysts have weighed in on WIX shares. Citigroup dropped their target price on shares of Wix.com from $66.00 to $59.00 and set a “neutral” rating on the stock in a report on Tuesday. Needham & Company LLC lowered their price target on shares of Wix.com from $115.00 to $80.00 and set a “buy” rating for the company in a research report on Thursday, May 14th. Robert W. Baird cut shares of Wix.com from an “outperform” rating to a “neutral” rating and dropped their price objective for the stock from $115.00 to $90.00 in a report on Monday, March 9th. Benchmark reiterated a “buy” rating on shares of Wix.com in a research report on Tuesday. Finally, Royal Bank Of Canada reduced their target price on shares of Wix.com from $60.00 to $45.00 and set a “sector perform” rating for the company in a research note on Tuesday. One research analyst has rated the stock with a Strong Buy rating, eleven have given a Buy rating, eight have issued a Hold rating and two have assigned a Sell rating to the company. According to MarketBeat.com, the stock currently has a consensus rating of “Moderate Buy” and an average target price of $97.95.

Wix.com Price Performance

The business has a fifty day moving average price of $66.62 and a 200 day moving average price of $81.20. The company has a market capitalization of $2.69 billion, a price-to-earnings ratio of -59.24 and a beta of 0.91.

Wix.com (NASDAQ:WIX) last posted its quarterly earnings data on Wednesday, May 13th. The information services provider reported $0.68 earnings per share for the quarter, missing the consensus estimate of $1.21 by ($0.53). The company had revenue of $541.17 million during the quarter, compared to analyst estimates of $544.04 million. Wix.com had a negative return on equity of 33.28% and a negative net margin of 1.97%.The business’s revenue for the quarter was up 14.2% compared to the same quarter last year. During the same period in the previous year, the company earned $1.69 EPS. Research analysts anticipate that Wix.com Ltd. will post -0.27 earnings per share for the current year.

Institutional Inflows and Outflows

Institutional investors and hedge funds have recently made changes to their positions in the stock. AQR Capital Management LLC lifted its position in Wix.com by 36.6% in the first quarter. AQR Capital Management LLC now owns 1,627 shares of the information services provider’s stock worth $266,000 after purchasing an additional 436 shares during the period. Woodline Partners LP increased its position in shares of Wix.com by 9.7% during the 1st quarter. Woodline Partners LP now owns 2,292 shares of the information services provider’s stock valued at $374,000 after purchasing an additional 202 shares during the period. Geneos Wealth Management Inc. increased its position in shares of Wix.com by 632.4% during the 1st quarter. Geneos Wealth Management Inc. now owns 249 shares of the information services provider’s stock valued at $41,000 after purchasing an additional 215 shares during the period. Cetera Investment Advisers raised its stake in shares of Wix.com by 18.9% in the 2nd quarter. Cetera Investment Advisers now owns 1,853 shares of the information services provider’s stock worth $294,000 after buying an additional 295 shares in the last quarter. Finally, American Century Companies Inc. raised its stake in shares of Wix.com by 29.5% in the 2nd quarter. American Century Companies Inc. now owns 6,930 shares of the information services provider’s stock worth $1,098,000 after buying an additional 1,580 shares in the last quarter. 81.52% of the stock is currently owned by institutional investors.

Wix.com Company Profile

Wix.com Ltd. operates a cloud-based platform that enables individuals and businesses to create, manage and develop professional web presences through an intuitive drag-and-drop interface. The company’s software-as-a-service model provides hosting, customizable templates and a range of design tools, eliminating the need for coding expertise. Users can choose from a variety of premium plans to access custom domains, enhanced storage, and advanced performance features tailored to personal projects, small businesses and online storefronts.

Beyond its core website builder, Wix offers a suite of complementary services designed to support digital growth and marketing.