Sonoma Allocations LLC Purchases 7,253 Shares of Netflix, Inc. $NFLX

Sonoma Allocations LLC boosted its position in Netflix, Inc. (NASDAQ:NFLX) by 971.0% in the fourth quarter, according to its most recent filing with the SEC. The institutional investor owned 8,000 shares of the Internet television network’s stock after purchasing an additional 7,253 shares during the period. Sonoma Allocations LLC’s holdings in Netflix were worth $750,000 as of its most recent SEC filing.

Other institutional investors and hedge funds have also recently added to or reduced their stakes in the company. Imprint Wealth LLC bought a new stake in Netflix during the third quarter worth $25,000. Bare Financial Services Inc boosted its position in Netflix by 93.3% in the third quarter. Bare Financial Services Inc now owns 29 shares of the Internet television network’s stock worth $35,000 after purchasing an additional 14 shares during the last quarter. Horizon Financial Services LLC grew its stake in Netflix by 480.0% in the 3rd quarter. Horizon Financial Services LLC now owns 29 shares of the Internet television network’s stock valued at $35,000 after purchasing an additional 24 shares during the period. Redmont Wealth Advisors LLC bought a new position in Netflix in the 3rd quarter valued at $36,000. Finally, Promus Capital LLC purchased a new stake in shares of Netflix during the 3rd quarter valued at $48,000. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix News Summary

Here are the key news stories impacting Netflix this week:

• Positive Sentiment: Investors are weighing Netflix’s ability to raise prices over time, with coverage highlighting conservative 2027 pricing assumptions and the company’s ad-supported growth as potential upside drivers. Stock Market Today, June 18: Netflix Edges Higher as Investors Weigh Pricing Upside Before Earnings
• Positive Sentiment: Some analysts and commentators say NFLX is trading at its cheapest valuation in years, suggesting the recent weakness may create a buying opportunity for long-term investors. NFLX Stock Trades At Its Cheapest Valuation In 4 Years: Shay Boloor Calls It Massive ‘Opportunity’
• Neutral Sentiment: Netflix’s upcoming earnings report on July 16 is a major near-term event, and investors are waiting to see whether the company can justify its premium valuation and soft Q2 outlook. Citizens Analyst Remains Cautious on Netflix Stock (NFLX), Cites Lack of ‘Meaningful Near-Term Catalysts’
• Negative Sentiment: A director sold 35,990 shares under a pre-arranged trading plan, which may add to investor caution even though the sale was not tied to a sudden negative change in outlook. Director Bradford L. Smith transaction
• Negative Sentiment: Several headlines continue to emphasize weak momentum, including concerns about a recent stock slide, lack of near-term catalysts, and uncertainty around content and M&A strategy. Netflix’s stock slide is getting worse

Netflix Stock Up 0.5%

Shares of NASDAQ NFLX opened at $77.38 on Friday. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The stock has a market capitalization of $325.83 billion, a PE ratio of 24.99, a P/E/G ratio of 0.98 and a beta of 1.50. Netflix, Inc. has a one year low of $75.01 and a one year high of $134.12. The business’s fifty day moving average price is $89.32 and its 200-day moving average price is $90.23.

Netflix (NASDAQ:NFLX) last announced its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, topping the consensus estimate of $0.76 by $0.47. Netflix had a return on equity of 40.92% and a net margin of 28.52%.The company had revenue of $12.25 billion during the quarter, compared to analyst estimates of $12.17 billion. During the same quarter last year, the firm posted $6.61 EPS. The firm’s revenue for the quarter was up 16.2% on a year-over-year basis. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. On average, equities research analysts anticipate that Netflix, Inc. will post 3.6 EPS for the current year.

Insider Activity

In other news, Director Bradford L. Smith sold 35,990 shares of Netflix stock in a transaction dated Wednesday, June 17th. The shares were sold at an average price of $77.52, for a total value of $2,789,944.80. Following the completion of the transaction, the director owned 79,690 shares in the company, valued at $6,177,568.80. This trade represents a 31.11% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available at the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Reed Hastings sold 420,550 shares of Netflix stock in a transaction dated Wednesday, April 1st. The stock was sold at an average price of $95.49, for a total transaction of $40,158,319.50. Following the completion of the transaction, the director owned 3,940 shares of the company’s stock, valued at $376,230.60. The trade was a 99.07% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last three months, insiders have sold 1,349,019 shares of company stock valued at $123,105,721. 1.24% of the stock is currently owned by corporate insiders.

Analyst Ratings Changes

A number of equities research analysts have recently commented on NFLX shares. Wedbush reiterated an “outperform” rating and set a $118.00 target price on shares of Netflix in a research note on Thursday, April 16th. Daiwa Securities Group raised their price objective on shares of Netflix from $97.00 to $102.00 and gave the stock an “outperform” rating in a report on Thursday, April 23rd. New Street Research raised their price objective on shares of Netflix from $96.00 to $102.00 in a report on Friday, April 17th. HSBC lifted their price objective on shares of Netflix from $106.00 to $114.00 and gave the stock a “buy” rating in a research report on Friday, April 10th. Finally, TD Cowen reiterated a “buy” rating on shares of Netflix in a research note on Thursday, May 14th. Two equities research analysts have rated the stock with a Strong Buy rating, thirty-three have issued a Buy rating, sixteen have assigned a Hold rating and one has assigned a Sell rating to the company. According to MarketBeat, the stock has an average rating of “Moderate Buy” and a consensus price target of $114.26.

Netflix Profile

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.