T. Rowe Price Investment Management Inc. lifted its holdings in shares of Ulta Beauty Inc. (NASDAQ:ULTA – Free Report) by 0.3% during the 4th quarter, HoldingsChannel reports. The institutional investor owned 974,223 shares of the specialty retailer’s stock after acquiring an additional 2,463 shares during the quarter. T. Rowe Price Investment Management Inc.’s holdings in Ulta Beauty were worth $589,415,000 as of its most recent filing with the Securities and Exchange Commission (SEC).
Several other institutional investors and hedge funds also recently added to or reduced their stakes in the stock. Norges Bank purchased a new position in shares of Ulta Beauty during the 4th quarter worth $430,963,000. Bowen Hanes & Co. Inc. bought a new stake in Ulta Beauty in the third quarter worth about $6,012,000. Intech Investment Management LLC boosted its position in shares of Ulta Beauty by 135.6% during the third quarter. Intech Investment Management LLC now owns 6,506 shares of the specialty retailer’s stock valued at $3,557,000 after buying an additional 3,744 shares during the period. Oliver Luxxe Assets LLC purchased a new position in shares of Ulta Beauty during the fourth quarter valued at approximately $8,009,000. Finally, Keystone Investors PTE Ltd. bought a new position in shares of Ulta Beauty during the third quarter valued at approximately $6,605,000. Hedge funds and other institutional investors own 90.39% of the company’s stock.
Ulta Beauty Stock Up 1.2%
Shares of Ulta Beauty stock opened at $456.13 on Friday. The firm has a market capitalization of $19.61 billion, a P/E ratio of 17.10, a PEG ratio of 1.41 and a beta of 0.86. The company has a 50 day moving average price of $510.11 and a 200 day moving average price of $581.15. Ulta Beauty Inc. has a 52 week low of $448.57 and a 52 week high of $714.97.
Insider Activity at Ulta Beauty
In other news, Director George R. Mrkonic, Jr. sold 383 shares of the business’s stock in a transaction on Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the sale, the director directly owned 2,404 shares of the company’s stock, valued at $1,143,919.36. The trade was a 13.74% decrease in their ownership of the stock. The sale was disclosed in a filing with the Securities & Exchange Commission, which is available through this hyperlink. Insiders own 0.17% of the company’s stock.
Wall Street Analysts Forecast Growth
Several equities research analysts have recently weighed in on ULTA shares. Piper Sandler reduced their price target on Ulta Beauty from $725.00 to $600.00 and set an “overweight” rating on the stock in a report on Wednesday, June 3rd. Wells Fargo & Company reduced their price objective on shares of Ulta Beauty from $475.00 to $450.00 and set an “underweight” rating for the company in a research note on Wednesday, June 3rd. JPMorgan Chase & Co. lowered their target price on shares of Ulta Beauty from $750.00 to $631.00 and set an “overweight” rating for the company in a research note on Wednesday, June 3rd. Wedbush initiated coverage on shares of Ulta Beauty in a report on Monday, April 20th. They issued an “outperform” rating on the stock. Finally, B. Riley Financial reduced their price target on Ulta Beauty from $600.00 to $500.00 and set a “neutral” rating on the stock in a research report on Wednesday, June 3rd. One research analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have assigned a Hold rating and one has issued a Sell rating to the stock. According to MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $638.09.
Check Out Our Latest Stock Analysis on ULTA
Key Headlines Impacting Ulta Beauty
Here are the key news stories impacting Ulta Beauty this week:
- Positive Sentiment: Ulta’s Q1 earnings beat expectations, with EPS of $7.74 topping estimates and revenue of $3.16 billion also coming in ahead of forecasts. The company also raised FY2026 guidance, which supports the bullish case for the stock.
- Positive Sentiment: Ulta launched a new NielsenIQ study on Gen Alpha and AI-powered beauty discovery, reinforcing its focus on younger consumers and personalized shopping experiences. Ulta Beauty Launches New NielsenIQ Study on Gen Alpha and AI-Powered Beauty Discovery
- Positive Sentiment: Some commentary suggests Ulta is trading at a more attractive valuation after recent weakness, and analysts still view the stock as moderately attractive overall. Here's Why Ulta Beauty (ULTA) is a Strong Value Stock
- Neutral Sentiment: Articles comparing Ulta’s stock performance with other retail names noted that ULTA has recently lagged peers, but the reports were more descriptive than fundamentally new. How Is Ulta Beauty's Stock Performance Compared to Other Retail Stocks?
- Neutral Sentiment: Another market update also said Ulta has underperformed industry peers recently, though analysts remain moderately optimistic. How Is Ulta Beauty's Stock Performance Compared to Other Retail Stocks?
- Negative Sentiment: Recent insider selling by Director George Mrkonic, Jr. may be weighing on sentiment, even though the sale was relatively small in dollar terms. Ulta Beauty (NASDAQ:ULTA) Director George Mrkonic, Jr. Sells 383 Shares
About Ulta Beauty
Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.
The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.
Further Reading
- Five stocks we like better than Ulta Beauty
- Credo Technologies Accelerates AI—Its Stock Price Will Follow
- Qualcomm Goes All-In: The $10B Bet to Crush NVIDIA
- Jabil Just Gave Investors a Stronger Reason to Buy the Dip
- CarMax In Reverse? Why You Should Buy Now Before the Big Catalysts Emerge
Want to see what other hedge funds are holding ULTA? Visit HoldingsChannel.com to get the latest 13F filings and insider trades for Ulta Beauty Inc. (NASDAQ:ULTA – Free Report).
Receive News & Ratings for Ulta Beauty Daily - Enter your email address below to receive a concise daily summary of the latest news and analysts' ratings for Ulta Beauty and related companies with MarketBeat.com's FREE daily email newsletter.
