T. Rowe Price Investment Management Inc. Has $439.57 Million Holdings in Salesforce Inc. $CRM

T. Rowe Price Investment Management Inc. lifted its position in Salesforce Inc. (NYSE:CRM) by 23.6% in the 4th quarter, according to its most recent Form 13F filing with the Securities and Exchange Commission. The institutional investor owned 1,659,329 shares of the CRM provider’s stock after buying an additional 316,446 shares during the quarter. T. Rowe Price Investment Management Inc.’s holdings in Salesforce were worth $439,573,000 as of its most recent SEC filing.

A number of other institutional investors have also added to or reduced their stakes in the company. Commonwealth Retirement Investments LLC acquired a new stake in Salesforce in the fourth quarter valued at $25,000. Board of the Pension Protection Fund acquired a new position in shares of Salesforce during the 4th quarter worth about $26,000. Key Capital Management INC bought a new stake in shares of Salesforce in the 4th quarter valued at about $26,000. Gilpin Wealth Management LLC acquired a new stake in Salesforce in the 4th quarter valued at about $26,000. Finally, Legacy Bridge LLC bought a new position in Salesforce during the fourth quarter worth about $27,000. 80.43% of the stock is currently owned by institutional investors and hedge funds.

Analyst Ratings Changes

CRM has been the topic of a number of recent analyst reports. HSBC boosted their price target on Salesforce from $350.00 to $356.00 and gave the stock a “buy” rating in a research report on Friday, May 29th. Citigroup reiterated a “market outperform” rating on shares of Salesforce in a research note on Thursday, May 28th. Weiss Ratings raised Salesforce from a “sell (d+)” rating to a “hold (c-)” rating in a report on Wednesday, June 3rd. Macquarie Infrastructure dropped their price target on Salesforce from $200.00 to $190.00 and set a “neutral” rating on the stock in a research note on Thursday, May 28th. Finally, Northland Securities cut their price target on Salesforce from $267.00 to $229.00 and set a “market perform” rating for the company in a report on Tuesday, March 10th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, twelve have given a Hold rating and three have assigned a Sell rating to the stock. Based on data from MarketBeat.com, Salesforce has an average rating of “Moderate Buy” and an average target price of $257.61.

Salesforce Trading Down 2.2%

Shares of NYSE:CRM opened at $151.67 on Friday. Salesforce Inc. has a 12-month low of $149.80 and a 12-month high of $276.80. The business has a 50 day moving average of $177.91 and a 200-day moving average of $204.72. The company has a quick ratio of 0.79, a current ratio of 0.79 and a debt-to-equity ratio of 1.15. The stock has a market cap of $124.22 billion, a PE ratio of 17.55, a P/E/G ratio of 0.97 and a beta of 1.16.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. The company had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The firm’s quarterly revenue was up 13.3% compared to the same quarter last year. During the same quarter last year, the company earned $2.58 earnings per share. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. As a group, equities research analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Stockholders of record on Thursday, June 11th will be given a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.2%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s payout ratio is presently 20.37%.

Salesforce declared that its Board of Directors has authorized a stock buyback plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in shares. This repurchase authorization authorizes the CRM provider to repurchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are generally a sign that the company’s board of directors believes its shares are undervalued.

Trending Headlines about Salesforce

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: Monness Crespi & Hardt upgraded Salesforce to buy from neutral and set a $200 price target, citing valuation appeal and potential AI-driven upside. Read More
• Positive Sentiment: Truist reiterated confidence in Salesforce after its $3.6 billion Fin acquisition, viewing the deal as another step in expanding its AI automation and customer-agent capabilities. Article Title
• Positive Sentiment: Multiple articles highlighted Salesforce as a long-term growth stock, with analysts pointing to its AI platform, Agentforce, and ongoing product expansion as reasons for optimism. Article Title
• Neutral Sentiment: Salesforce’s latest AI and acquisition story continues to attract attention, including coverage of the Fin deal and a new partnership announcement, which could support the long-term growth narrative if execution remains strong. Article Title
• Negative Sentiment: Other commentary remained cautious, with UBS keeping a neutral rating and some analysts cutting fair value estimates amid questions about AI monetization, unit economics, and growth reacceleration. Article Title
• Negative Sentiment: A comparison piece against Oracle underscored that Salesforce’s recent earnings and outlook have not been viewed as strongly as some peers, reinforcing investor concern about near-term performance versus other software names. Article Title

About Salesforce

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.