Salesforce Inc. $CRM is Value Partners Investments Inc.’s Largest Position

Value Partners Investments Inc. raised its position in Salesforce Inc. (NYSE:CRM) by 74.7% during the first quarter, according to the company in its most recent 13F filing with the Securities and Exchange Commission. The institutional investor owned 387,196 shares of the CRM provider’s stock after purchasing an additional 165,620 shares during the period. Salesforce comprises about 5.5% of Value Partners Investments Inc.’s investment portfolio, making the stock its largest position. Value Partners Investments Inc.’s holdings in Salesforce were worth $72,352,000 at the end of the most recent reporting period.

Other hedge funds and other institutional investors have also modified their holdings of the company. Brighton Jones LLC grew its stake in Salesforce by 13.7% in the 4th quarter. Brighton Jones LLC now owns 25,668 shares of the CRM provider’s stock worth $8,582,000 after acquiring an additional 3,102 shares during the period. Revolve Wealth Partners LLC boosted its holdings in shares of Salesforce by 12.6% during the fourth quarter. Revolve Wealth Partners LLC now owns 1,827 shares of the CRM provider’s stock worth $611,000 after purchasing an additional 205 shares during the last quarter. Bison Wealth LLC grew its position in shares of Salesforce by 9.0% in the fourth quarter. Bison Wealth LLC now owns 2,234 shares of the CRM provider’s stock valued at $747,000 after purchasing an additional 184 shares during the period. Sivia Capital Partners LLC grew its position in shares of Salesforce by 3.7% in the second quarter. Sivia Capital Partners LLC now owns 2,958 shares of the CRM provider’s stock valued at $807,000 after purchasing an additional 106 shares during the period. Finally, United Bank lifted its position in Salesforce by 5.2% during the second quarter. United Bank now owns 10,198 shares of the CRM provider’s stock worth $2,781,000 after buying an additional 500 shares during the period. 80.43% of the stock is currently owned by hedge funds and other institutional investors.

Analyst Upgrades and Downgrades

CRM has been the topic of a number of research analyst reports. Roth Mkm reissued a “buy” rating and issued a $325.00 price target on shares of Salesforce in a research note on Thursday, May 28th. Macquarie Infrastructure cut their price objective on shares of Salesforce from $200.00 to $190.00 and set a “neutral” rating on the stock in a report on Thursday, May 28th. Wedbush restated an “outperform” rating and issued a $325.00 target price on shares of Salesforce in a report on Thursday, May 28th. DA Davidson decreased their price target on shares of Salesforce from $200.00 to $175.00 and set a “neutral” rating on the stock in a report on Thursday, May 28th. Finally, Wells Fargo & Company lowered their price objective on shares of Salesforce from $210.00 to $200.00 and set an “equal weight” rating for the company in a research note on Thursday, May 28th. One investment analyst has rated the stock with a Strong Buy rating, twenty-six have issued a Buy rating, eleven have given a Hold rating and four have given a Sell rating to the stock. Based on data from MarketBeat, the stock currently has an average rating of “Moderate Buy” and an average price target of $257.61.

Salesforce News Roundup

Here are the key news stories impacting Salesforce this week:

• Positive Sentiment: TD Cowen reiterated a Buy rating and a $240 price target on Salesforce, citing AI momentum and growth tied to Agentforce, which reinforces the bullish long-term case for the stock. TD Cowen Reaffirms Buy Rating on Salesforce (CRM) as AI Momentum and Agentforce Drive Growth
• Positive Sentiment: Coverage of Salesforce’s Agentforce and broader AI strategy suggests the company is still seen as a serious player in enterprise AI, which may help offset fears that legacy software growth is slowing. Salesforce Agentforce: A Comprehensive Enterprise Cheat Sheet and Review
• Neutral Sentiment: Several commentary pieces argue Salesforce has been overly sold off and may be undervalued after its post-earnings decline, but these are more valuation arguments than fresh catalysts. Salesforce: Taking Advantage Of The Market’s Misunderstanding Of Enterprise Software
• Neutral Sentiment: Salesforce’s acquisition of m3ter to expand dynamic pricing tools adds to its AI CRM platform, but the immediate stock impact looks limited so far. Salesforce expands AI CRM with acquisition of m3ter for dynamic pricing
• Negative Sentiment: One article notes Salesforce is still down sharply since its last earnings report, reminding investors that sentiment remains fragile despite the recent rebound. Salesforce (CRM) Down 14.8% Since Last Earnings Report: Can It Rebound?
• Negative Sentiment: Another report says Salesforce is trying to defend its AI position with new tools for RIAs, but experts are raising concerns about cost, implementation, and benefits, which could limit enthusiasm. Salesforce tries to catch up on AI — and halt precipitous stock slide — with launch of ‘Agentic Advisor’ for RIAs

Salesforce Stock Performance

Shares of NYSE:CRM opened at $158.23 on Friday. The business’s 50-day simple moving average is $175.56 and its 200 day simple moving average is $201.20. The company has a market cap of $129.59 billion, a P/E ratio of 18.31, a PEG ratio of 0.93 and a beta of 1.16. The company has a debt-to-equity ratio of 1.15, a quick ratio of 0.79 and a current ratio of 0.79. Salesforce Inc. has a one year low of $146.32 and a one year high of $276.80.

Salesforce (NYSE:CRM) last announced its earnings results on Wednesday, May 27th. The CRM provider reported $3.88 earnings per share (EPS) for the quarter, topping analysts’ consensus estimates of $3.13 by $0.75. Salesforce had a return on equity of 18.72% and a net margin of 18.73%.The business had revenue of $11.13 billion for the quarter, compared to analyst estimates of $11.05 billion. During the same period in the previous year, the company earned $2.58 earnings per share. The company’s revenue for the quarter was up 13.3% compared to the same quarter last year. Salesforce has set its FY 2027 guidance at 14.060-14.120 EPS and its Q2 2027 guidance at 3.250-3.270 EPS. On average, sell-side analysts forecast that Salesforce Inc. will post 10.29 earnings per share for the current fiscal year.

Salesforce Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Thursday, July 2nd. Shareholders of record on Thursday, June 11th will be given a $0.44 dividend. This represents a $1.76 dividend on an annualized basis and a dividend yield of 1.1%. The ex-dividend date of this dividend is Thursday, June 11th. Salesforce’s dividend payout ratio is presently 20.37%.

Salesforce announced that its board has initiated a stock repurchase plan on Monday, March 16th that authorizes the company to repurchase $25.00 billion in outstanding shares. This repurchase authorization authorizes the CRM provider to purchase up to 14.1% of its shares through open market purchases. Shares repurchase plans are usually a sign that the company’s board of directors believes its stock is undervalued.

Salesforce Company Profile

Salesforce, founded in 1999 and headquartered in San Francisco, is a global provider of cloud-based software focused on customer relationship management (CRM) and enterprise applications. The company popularized the software-as-a-service (SaaS) model for CRM and has built a broad portfolio of products designed to help organizations manage sales, service, marketing, commerce and analytics through a unified, cloud-first platform.

Core offerings include Sales Cloud for sales automation, Service Cloud for customer support, Marketing Cloud for digital marketing and engagement, and Commerce Cloud for e-commerce.