WMS Group LLC Purchases Shares of 7,666 Netflix, Inc. $NFLX

Posted by Trevor Kearing on Jun 27th, 2026

WMS Group LLC acquired a new position in shares of Netflix, Inc. (NASDAQ:NFLX – Free Report) during the first quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm acquired 7,666 shares of the Internet television network’s stock, valued at approximately $737,000. Netflix makes up approximately 1.1% of WMS Group LLC’s investment portfolio, making the stock its 24th biggest position.

Several other institutional investors have also modified their holdings of NFLX. Next Level Wealth Planning LLC purchased a new position in shares of Netflix in the 1st quarter valued at $202,000. VCI Wealth Management LLC purchased a new stake in Netflix in the first quarter valued at $1,650,000. Welch Group LLC lifted its position in Netflix by 10.6% in the first quarter. Welch Group LLC now owns 10,944 shares of the Internet television network’s stock valued at $1,052,000 after acquiring an additional 1,050 shares during the last quarter. Sequent Planning LLC boosted its stake in Netflix by 9.1% in the first quarter. Sequent Planning LLC now owns 12,770 shares of the Internet television network’s stock valued at $1,228,000 after acquiring an additional 1,061 shares in the last quarter. Finally, Wealth Effects LLC boosted its stake in Netflix by 7.2% in the first quarter. Wealth Effects LLC now owns 5,840 shares of the Internet television network’s stock valued at $562,000 after acquiring an additional 390 shares in the last quarter. Hedge funds and other institutional investors own 80.93% of the company’s stock.

Netflix Price Performance

Netflix stock opened at $73.81 on Friday. Netflix, Inc. has a 12 month low of $70.86 and a 12 month high of $134.12. The company has a debt-to-equity ratio of 0.43, a current ratio of 1.41 and a quick ratio of 1.41. The business has a 50 day simple moving average of $85.69 and a 200-day simple moving average of $89.00. The stock has a market capitalization of $310.80 billion, a PE ratio of 23.84, a price-to-earnings-growth ratio of 0.90 and a beta of 1.50.

Netflix (NASDAQ:NFLX – Get Free Report) last posted its quarterly earnings data on Thursday, April 16th. The Internet television network reported $1.23 earnings per share for the quarter, beating analysts’ consensus estimates of $0.76 by $0.47. The firm had revenue of $12.25 billion for the quarter, compared to analyst estimates of $12.17 billion. Netflix had a net margin of 28.52% and a return on equity of 40.92%. Netflix’s quarterly revenue was up 16.2% on a year-over-year basis. During the same period last year, the firm posted $6.61 EPS. Netflix has set its Q2 2026 guidance at 0.780-0.780 EPS. Equities analysts predict that Netflix, Inc. will post 3.6 earnings per share for the current year.

Key Stories Impacting Netflix

Here are the key news stories impacting Netflix this week:

Positive Sentiment: Netflix is leaning harder into AI-driven personalization, creator tools, and ad-tech, which could improve engagement, reduce churn, and support higher monetization over time. Netflix Bets Bigger on AI Strategy: Can It Strengthen User Retention?
Positive Sentiment: Investors also appear encouraged by Netflix’s growing push into live sports and events, plus AI initiatives, which could strengthen user retention and widen the company’s growth runway. Why is Netflix stock rising 5% on Friday?
Positive Sentiment: Netflix’s monthly subscriber churn remains relatively low at about 2%, suggesting the platform is still retaining customers better than peers even as competition stays intense. Netflix Monthly Subscriber Churn Still Best At 2%
Positive Sentiment: Netflix’s recent ad-tech partnership with Omnicom Media adds another potential revenue lever by bringing more personalized ads onto the platform. Netflix (NFLX) Teams Up With Omnicom Media To Bring AI Ads Onto The Platform
Neutral Sentiment: Analysts are looking ahead to next month’s earnings report, with expectations for modest profit growth; that keeps attention on execution rather than creating a clear near-term surprise. What to Expect From Netflix’s Next Quarterly Earnings Report
Negative Sentiment: The stock is still under heavy technical pressure, with reports noting it has fallen sharply from its peak and hit a weak technical level, which may keep some investors cautious. Netflix Stock Plunges 45% From Peak, Hit Worst Technical Level in Four Years
Negative Sentiment: Several recent stories also highlight that NFLX remains well below its prior highs and faces lingering negative sentiment, suggesting sentiment-driven volatility may continue. Netflix Stock Craters To Lowest Level In 20 Months

Analyst Upgrades and Downgrades

A number of analysts have recently commented on the company. TD Cowen reiterated a “buy” rating on shares of Netflix in a research report on Thursday, May 14th. Weiss Ratings raised Netflix from a “hold (c)” rating to a “hold (c+)” rating in a research report on Monday, May 4th. Barclays set a $110.00 price target on Netflix and gave the stock an “equal weight” rating in a research note on Friday, April 17th. Morgan Stanley reaffirmed an “overweight” rating on shares of Netflix in a research report on Friday, April 17th. Finally, JPMorgan Chase & Co. reiterated a “buy” rating on shares of Netflix in a research note on Wednesday, April 22nd. Two research analysts have rated the stock with a Strong Buy rating, thirty-three have given a Buy rating, sixteen have issued a Hold rating and one has issued a Sell rating to the stock. Based on data from MarketBeat, the company has an average rating of “Moderate Buy” and a consensus price target of $114.26.

View Our Latest Analysis on NFLX

Insider Buying and Selling

In other news, CEO Gregory K. Peters sold 27,312 shares of Netflix stock in a transaction dated Thursday, May 7th. The shares were sold at an average price of $88.69, for a total value of $2,422,301.28. Following the sale, the chief executive officer owned 120,931 shares of the company’s stock, valued at $10,725,370.39. The trade was a 18.42% decrease in their ownership of the stock. The sale was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. Also, insider David A. Hyman sold 5,722 shares of the business’s stock in a transaction dated Tuesday, May 5th. The stock was sold at an average price of $88.08, for a total transaction of $503,993.76. Following the transaction, the insider owned 316,100 shares in the company, valued at approximately $27,842,088. This trade represents a 1.78% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The sale was made to cover tax withholding obligations related to the vesting of equity awards. In the last three months, insiders have sold 1,349,019 shares of company stock worth $123,105,721. 1.24% of the stock is currently owned by insiders.

About Netflix

(Free Report)

Netflix, Inc (NASDAQ: NFLX) is a global entertainment company that provides subscription-based streaming of films, television series, documentaries and other video content. Founded in 1997 by Reed Hastings and Marc Randolph and headquartered in Los Gatos, California, the company began as a DVD-by-mail rental service and introduced streaming video in 2007. Netflix later expanded into producing and distributing original programming, beginning notable original hits in the 2010s, and now operates a content production and distribution ecosystem alongside its licensing activity.

The company’s primary product is its on-demand streaming service, which can be accessed on a wide range of internet-connected devices and delivered through a suite of apps and web platforms.