MediaAlpha (NYSE:MAX) Insider Steven Yi Sells 17,254 Shares of Stock

MediaAlpha, Inc. (NYSE:MAX) insider Steven Yi sold 17,254 shares of the business’s stock in a transaction that occurred on Monday, July 6th. The shares were sold at an average price of $14.01, for a total value of $241,728.54. Following the completion of the sale, the insider owned 2,742,436 shares of the company’s stock, valued at approximately $38,421,528.36. This trade represents a 0.63% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which can be accessed through the SEC website. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Steven Yi also recently made the following trade(s):

• On Tuesday, July 7th, Steven Yi sold 26,467 shares of MediaAlpha stock. The stock was sold at an average price of $14.07, for a total value of $372,390.69.
• On Wednesday, July 1st, Steven Yi sold 96,000 shares of MediaAlpha stock. The shares were sold at an average price of $12.90, for a total value of $1,238,400.00.
• On Tuesday, June 16th, Steven Yi sold 24,000 shares of MediaAlpha stock. The shares were sold at an average price of $10.01, for a total value of $240,240.00.
• On Wednesday, May 6th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.14, for a total value of $36,560.00.
• On Monday, May 4th, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.05, for a total value of $36,200.00.
• On Wednesday, April 29th, Steven Yi sold 26,739 shares of MediaAlpha stock. The stock was sold at an average price of $10.00, for a total value of $267,390.00.
• On Tuesday, April 28th, Steven Yi sold 6,565 shares of MediaAlpha stock. The shares were sold at an average price of $10.00, for a total value of $65,650.00.
• On Monday, April 27th, Steven Yi sold 33,663 shares of MediaAlpha stock. The stock was sold at an average price of $9.99, for a total transaction of $336,293.37.
• On Wednesday, April 22nd, Steven Yi sold 4,000 shares of MediaAlpha stock. The stock was sold at an average price of $9.88, for a total transaction of $39,520.00.
• On Tuesday, April 21st, Steven Yi sold 16,047 shares of MediaAlpha stock. The shares were sold at an average price of $10.08, for a total transaction of $161,753.76.

MediaAlpha Trading Down 0.9%

Shares of NYSE:MAX opened at $13.55 on Thursday. The firm has a 50 day moving average of $9.89 and a 200-day moving average of $10.03. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $14.39. The stock has a market capitalization of $844.66 million, a PE ratio of 21.17 and a beta of 1.08.

MediaAlpha (NYSE:MAX) last posted its quarterly earnings results on Wednesday, April 29th. The company reported $0.21 earnings per share (EPS) for the quarter, missing the consensus estimate of $0.25 by ($0.04). MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The firm had revenue of $310.00 million for the quarter, compared to analyst estimates of $298.91 million. During the same quarter in the prior year, the business posted ($0.04) EPS. The business’s revenue was up 17.3% on a year-over-year basis. On average, research analysts predict that MediaAlpha, Inc. will post 0.97 EPS for the current fiscal year.

Wall Street Analyst Weigh In

Several analysts recently weighed in on MAX shares. Weiss Ratings upgraded MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research report on Wednesday, July 1st. Keefe, Bruyette & Woods boosted their target price on MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research note on Wednesday. Zacks Research cut shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a report on Tuesday, May 19th. Texas Capital upgraded shares of MediaAlpha to a “strong-buy” rating in a research note on Tuesday, June 9th. Finally, Wall Street Zen downgraded shares of MediaAlpha from a “buy” rating to a “hold” rating in a research note on Saturday, July 4th. One research analyst has rated the stock with a Strong Buy rating, four have given a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company. Based on data from MarketBeat, MediaAlpha currently has an average rating of “Moderate Buy” and a consensus target price of $12.64.

Trending Headlines about MediaAlpha

Here are the key news stories impacting MediaAlpha this week:

• Positive Sentiment: Keefe, Bruyette & Woods raised its price target on MediaAlpha to $17 from $15 and kept an Outperform rating, signaling confidence in further upside from recent levels.
• Neutral Sentiment: The company said it will report second-quarter 2026 results on July 29, giving investors a near-term catalyst that could reset expectations for the stock.
• Negative Sentiment: A securities law firm announced an investigation into MediaAlpha’s board and management over alleged misleading claims and deceptive advertising tied to a $45 million FTC settlement, which may raise governance and legal overhang concerns.
• Negative Sentiment: Directors and insiders, including Eugene Nonko and Steven Yi, disclosed multiple share sales over July 6-8. The company said the sales were made under pre-arranged 10b5-1 plans and to cover tax withholding from vesting equity awards, but the volume of selling can still pressure sentiment.

Institutional Inflows and Outflows

Large investors have recently modified their holdings of the company. Caitong International Asset Management Co. Ltd grew its position in MediaAlpha by 5,900.0% during the 4th quarter. Caitong International Asset Management Co. Ltd now owns 2,160 shares of the company’s stock worth $28,000 after acquiring an additional 2,124 shares during the last quarter. Rockefeller Capital Management L.P. raised its position in MediaAlpha by 9,917.9% in the fourth quarter. Rockefeller Capital Management L.P. now owns 2,805 shares of the company’s stock valued at $36,000 after purchasing an additional 2,777 shares during the last quarter. Quarry LP raised its position in MediaAlpha by 43.3% in the third quarter. Quarry LP now owns 4,087 shares of the company’s stock valued at $47,000 after purchasing an additional 1,234 shares during the last quarter. Strs Ohio acquired a new stake in shares of MediaAlpha during the fourth quarter valued at about $49,000. Finally, Tower Research Capital LLC TRC boosted its stake in shares of MediaAlpha by 28.0% during the second quarter. Tower Research Capital LLC TRC now owns 5,551 shares of the company’s stock valued at $61,000 after purchasing an additional 1,213 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors.

About MediaAlpha

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.