Natural Health Trends (NASDAQ:NHTC) versus Traeger (NYSE:COOK) Financial Survey

Natural Health Trends (NASDAQ:NHTC) and Traeger (NYSE:COOK) are both small-cap consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, valuation, profitability, earnings, dividends, analyst recommendations and institutional ownership.

Insider & Institutional Ownership

10.1% of Natural Health Trends shares are held by institutional investors. Comparatively, 46.8% of Traeger shares are held by institutional investors. 12.9% of Natural Health Trends shares are held by insiders. Comparatively, 16.2% of Traeger shares are held by insiders. Strong institutional ownership is an indication that hedge funds, endowments and large money managers believe a stock is poised for long-term growth.

Profitability

This table compares Natural Health Trends and Traeger’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Natural Health Trends	-3.03%	-4.88%	-2.94%
Traeger	-21.84%	-13.76%	-3.95%

Risk & Volatility

Natural Health Trends has a beta of 0.92, suggesting that its stock price is 8% less volatile than the S&P 500. Comparatively, Traeger has a beta of 1.95, suggesting that its stock price is 95% more volatile than the S&P 500.

Earnings & Valuation

This table compares Natural Health Trends and Traeger”s revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Natural Health Trends	$39.78 million	0.41	-$880,000.00	($0.11)	-17.27
Traeger	$559.52 million	0.36	-$115.18 million	($41.92)	-1.71

Natural Health Trends has higher earnings, but lower revenue than Traeger. Natural Health Trends is trading at a lower price-to-earnings ratio than Traeger, indicating that it is currently the more affordable of the two stocks.

Analyst Ratings

This is a breakdown of current recommendations for Natural Health Trends and Traeger, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Natural Health Trends	1	0	0	0	1.00
Traeger	1	4	1	1	2.29

Traeger has a consensus target price of $50.08, indicating a potential downside of 30.24%. Given Traeger’s stronger consensus rating and higher probable upside, analysts clearly believe Traeger is more favorable than Natural Health Trends.

Summary

Traeger beats Natural Health Trends on 9 of the 15 factors compared between the two stocks.

About Natural Health Trends

Natural Health Trends Corp., a direct-selling and e-commerce company, provides personal care, wellness, and lifestyle products under the NHT Global brand. The company offers wellness products, including liquid, encapsulated, tableted and powder dietary and nutritional supplements, vitamins, and minerals; and herbal products comprising herbal supplements. It also provides beauty products, such as age-defying and hydrating cleansers, creams, lotions, serums, and toners; and lifestyle products, which include weight management and energy enhancing supplements, as well as topical gels. In addition, the company offers home appliances; and daily products, such as oral care, hair care, and body care. It sells its products directly to consumers, as well as through an e-commerce retail platform in the United States, Canada, Cayman Islands, Mexico, Peru, Hong Kong, Taiwan, China, Singapore, Malaysia, Thailand, South Korea, Japan, India, Russia, Kazakhstan, and Europe. The company was formerly known as Florida Institute of Massage Therapy, Inc. and changed its name to Natural Health Trends Corp. in June 1993. Natural Health Trends Corp. was incorporated in 1988 and is headquartered in Tsim Sha Tsui, Hong Kong.

About Traeger

Traeger, Inc., together with its subsidiaries, designs, sources, sells, and supports wood pellet fueled barbecue grills for retailers, distributors, and direct to consumers in the United States. Its wood pellet grills are internet of things devices that allow owners to program, monitor, and control their grill through its Traeger app. The company also produces a library of digital content, including instructional recipes and videos that demonstrate tips, tricks, and cooking techniques that empower Traeger owners to progress their cooking skills; and short- and long-form branded content highlighting stories, community members, and lifestyle content from the Traegerhood. In addition, it provides wood pellets that are used to fire the grills; rubs, spices, and sauces; accessories, such as pop-and-lock accessory rail covers, drip trays, bucket liners, storage bins, and shelves; tools to aid in meal prep, cooking, and cleanup, including pellet storage systems, cleaning solutions, barbecue tools, and MEATER smart thermometer; replacement parts; and apparel and merchandise, including t-shirts, hooded sweatshirts, and baseball hats. Traeger, Inc. was founded in 1987 and is headquartered in Salt Lake City, Utah.