Insider Selling: MediaAlpha (NYSE:MAX) Director Sells 10,843 Shares of Stock

Posted by Patrick Bannon on Jul 29th, 2026

MediaAlpha, Inc. (NYSE:MAX – Get Free Report) Director Eugene Nonko sold 10,843 shares of the company’s stock in a transaction dated Tuesday, July 28th. The stock was sold at an average price of $13.78, for a total value of $149,416.54. Following the sale, the director owned 1,042,064 shares of the company’s stock, valued at approximately $14,359,641.92. This trade represents a 1.03% decrease in their position. The transaction was disclosed in a filing with the SEC, which can be accessed through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. The sale was made to cover tax withholding obligations related to the vesting of equity awards.

Eugene Nonko also recently made the following trade(s):

On Wednesday, July 29th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $14.05, for a total transaction of $133,812.20.
On Wednesday, July 29th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The shares were sold at an average price of $14.05, for a total transaction of $69,575.60.
On Tuesday, July 28th, Eugene Nonko sold 6,622 shares of MediaAlpha stock. The stock was sold at an average price of $13.86, for a total transaction of $91,780.92.
On Monday, July 27th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.28, for a total transaction of $108,962.40.
On Monday, July 27th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The shares were sold at an average price of $13.28, for a total transaction of $43,584.96.
On Monday, July 20th, Eugene Nonko sold 4,952 shares of MediaAlpha stock. The shares were sold at an average price of $13.87, for a total value of $68,684.24.
On Monday, July 20th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The stock was sold at an average price of $13.82, for a total value of $131,621.68.
On Wednesday, July 8th, Eugene Nonko sold 8,205 shares of MediaAlpha stock. The stock was sold at an average price of $13.61, for a total value of $111,670.05.
On Wednesday, July 8th, Eugene Nonko sold 3,282 shares of MediaAlpha stock. The stock was sold at an average price of $13.78, for a total value of $45,225.96.
On Tuesday, July 7th, Eugene Nonko sold 9,524 shares of MediaAlpha stock. The shares were sold at an average price of $14.06, for a total value of $133,907.44.

MediaAlpha Trading Up 0.4%

NYSE:MAX traded up $0.06 during mid-day trading on Wednesday, hitting $13.85. 1,266,402 shares of the company’s stock traded hands, compared to its average volume of 778,728. The firm has a market capitalization of $863.24 million, a price-to-earnings ratio of 21.63 and a beta of 1.08. The firm has a 50 day moving average of $11.26 and a two-hundred day moving average of $10.15. MediaAlpha, Inc. has a 12 month low of $7.09 and a 12 month high of $14.70.

MediaAlpha (NYSE:MAX – Get Free Report) last issued its quarterly earnings results on Wednesday, July 29th. The company reported $0.65 EPS for the quarter, topping the consensus estimate of $0.21 by $0.44. MediaAlpha had a negative return on equity of 147.82% and a net margin of 3.37%.The company had revenue of $316.88 million for the quarter, compared to the consensus estimate of $300.87 million. As a group, equities research analysts expect that MediaAlpha, Inc. will post 0.97 earnings per share for the current year.

Wall Street Analyst Weigh In

A number of equities analysts recently issued reports on MAX shares. Texas Capital raised shares of MediaAlpha to a “strong-buy” rating in a research report on Tuesday, June 9th. Keefe, Bruyette & Woods raised their price target on shares of MediaAlpha from $15.00 to $17.00 and gave the stock an “outperform” rating in a research report on Wednesday, July 8th. TD Cowen dropped their price objective on shares of MediaAlpha from $13.00 to $11.00 and set a “hold” rating on the stock in a report on Tuesday, June 23rd. Zacks Research lowered shares of MediaAlpha from a “hold” rating to a “strong sell” rating in a research report on Tuesday, May 19th. Finally, Weiss Ratings upgraded shares of MediaAlpha from a “hold (c-)” rating to a “hold (c)” rating in a research note on Wednesday, July 1st. One equities research analyst has rated the stock with a Strong Buy rating, four have assigned a Buy rating, three have issued a Hold rating and one has given a Sell rating to the company’s stock. According to data from MarketBeat.com, the stock currently has an average rating of “Moderate Buy” and an average target price of $12.64.

Read Our Latest Stock Report on MAX

Institutional Trading of MediaAlpha

A number of institutional investors and hedge funds have recently modified their holdings of MAX. Glenmede Trust Co. NA bought a new position in MediaAlpha in the first quarter worth $122,000. Bank of America Corp DE boosted its stake in MediaAlpha by 380.9% during the first quarter. Bank of America Corp DE now owns 279,704 shares of the company’s stock worth $2,601,000 after buying an additional 221,540 shares in the last quarter. Amundi increased its holdings in MediaAlpha by 33.2% in the 1st quarter. Amundi now owns 78,104 shares of the company’s stock valued at $726,000 after buying an additional 19,488 shares during the period. Stoic Point Capital Management LLC increased its holdings in MediaAlpha by 6.6% in the 1st quarter. Stoic Point Capital Management LLC now owns 221,041 shares of the company’s stock valued at $2,056,000 after buying an additional 13,743 shares during the period. Finally, Quantinno Capital Management LP raised its stake in shares of MediaAlpha by 150.9% in the 1st quarter. Quantinno Capital Management LP now owns 107,274 shares of the company’s stock valued at $998,000 after buying an additional 64,526 shares in the last quarter. 64.39% of the stock is currently owned by institutional investors.

MediaAlpha News Summary

Here are the key news stories impacting MediaAlpha this week:

Positive Sentiment: MediaAlpha reported second-quarter EPS of $0.65, far above the $0.21 analyst consensus, while revenue reached a record $316.9 million, exceeding expectations of $300.9 million. Revenue increased 26% year over year, net income was $41.8 million, and adjusted EBITDA totaled $29.3 million. MediaAlpha Announces Second Quarter 2026 Financial Results
Positive Sentiment: Third-quarter revenue guidance of $330 million to $355 million brackets and exceeds the $332.4 million consensus at its midpoint, suggesting continued demand across the company’s insurance marketplace. EPS guidance was not provided in the supplied update.
Positive Sentiment: The company repurchased more than $41 million of stock during the first half of 2026, potentially supporting per-share value and signaling management’s confidence in the business.
Neutral Sentiment: Analyst views remain mixed but generally constructive. MediaAlpha carries a “Moderate Buy” consensus rating, although the previously reported average price target of $12.64 was below the recent trading range.
Negative Sentiment: Director Eugene Nonko sold shares in multiple transactions, including 4,952 shares for $68,684 and 9,524 shares for $131,622. However, the sales were conducted under a pre-arranged Rule 10b5-1 plan to cover tax withholding, and his remaining ownership remains substantial, reducing the negative signal.

MediaAlpha Company Profile

(Get Free Report)

MediaAlpha, Inc is a technology company that operates a real-time digital marketplace for the distribution of insurance and adjacent services. The company’s platform connects buyers—consumers seeking insurance policies—to sellers, including insurance carriers and distribution partners, through programmatic bidding and data-driven pricing. By leveraging transaction-level data and proprietary auction mechanics, MediaAlpha enables carriers to acquire customers more efficiently and at scale.

The firm offers a suite of products that help clients optimize marketing spend and improve conversion rates.