KeyCorp Forecasts Strong Price Appreciation for PROG (NYSE:PRG) Stock

PROG (NYSE:PRG) had its target price hoisted by investment analysts at KeyCorp from $45.00 to $50.00 in a report released on Thursday,Benzinga reports. The firm presently has an “overweight” rating on the fintech holding company’s stock. KeyCorp’s target price points to a potential upside of 17.02% from the stock’s previous close.

Other research analysts have also recently issued research reports about the stock. Loop Capital cut shares of PROG from a “buy” rating to a “hold” rating and set a $48.00 target price for the company. in a report on Wednesday, July 1st. Stephens increased their price objective on PROG from $40.00 to $47.50 and gave the company an “overweight” rating in a report on Thursday, April 30th. Weiss Ratings upgraded shares of PROG from a “hold (c)” rating to a “hold (c+)” rating in a report on Wednesday, June 24th. B. Riley Financial reissued a “buy” rating on shares of PROG in a research report on Thursday, April 30th. Finally, Raymond James Financial reaffirmed an “outperform” rating and issued a $45.00 target price on shares of PROG in a report on Thursday, April 30th. Six analysts have rated the stock with a Buy rating and four have assigned a Hold rating to the stock. According to MarketBeat.com, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $47.69.

PROG Price Performance

NYSE PRG opened at $42.73 on Thursday. The company has a debt-to-equity ratio of 1.21, a quick ratio of 2.41 and a current ratio of 4.27. The stock has a market cap of $1.71 billion, a price-to-earnings ratio of 11.67 and a beta of 1.78. The business has a 50 day simple moving average of $40.78 and a 200 day simple moving average of $35.31. PROG has a 52-week low of $25.80 and a 52-week high of $47.73.

PROG (NYSE:PRG) last issued its quarterly earnings data on Wednesday, July 29th. The fintech holding company reported $1.19 earnings per share (EPS) for the quarter, topping the consensus estimate of $0.95 by $0.24. The company had revenue of $719.72 million during the quarter, compared to the consensus estimate of $713.50 million. PROG had a net margin of 5.88% and a return on equity of 21.94%. PROG has set its Q3 2026 guidance at 1.000-1.200 EPS and its FY 2026 guidance at 4.750-5.000 EPS. Analysts anticipate that PROG will post 4.7 earnings per share for the current fiscal year.

Hedge Funds Weigh In On PROG

Several large investors have recently modified their holdings of PRG. First Trust Advisors LP grew its position in shares of PROG by 588.0% in the first quarter. First Trust Advisors LP now owns 840,029 shares of the fintech holding company’s stock valued at $24,100,000 after purchasing an additional 717,932 shares during the last quarter. SG Americas Securities LLC increased its holdings in shares of PROG by 113.5% during the fourth quarter. SG Americas Securities LLC now owns 40,807 shares of the fintech holding company’s stock worth $1,203,000 after purchasing an additional 21,698 shares during the period. Dean Capital Management increased its holdings in shares of PROG by 310.2% during the first quarter. Dean Capital Management now owns 57,368 shares of the fintech holding company’s stock worth $1,646,000 after purchasing an additional 43,384 shares during the period. Moran Wealth Management LLC raised its position in shares of PROG by 91.2% in the fourth quarter. Moran Wealth Management LLC now owns 124,321 shares of the fintech holding company’s stock valued at $3,666,000 after buying an additional 59,297 shares in the last quarter. Finally, M&T Bank Corp acquired a new stake in shares of PROG in the fourth quarter valued at approximately $1,302,000. 97.92% of the stock is owned by institutional investors.

Trending Headlines about PROG

Here are the key news stories impacting PROG this week:

• Positive Sentiment: PROG reported second-quarter adjusted earnings of $1.19 per share, well above the roughly $0.95–$0.96 analyst consensus and up from $1.02 a year earlier. Revenue of $719.72 million also exceeded the $713.5 million consensus. PROG Holdings Surpasses Q2 Earnings and Revenue Estimates
• Positive Sentiment: Management characterized the quarter as strong, citing revenue near the high end of its outlook and continued momentum in leasing demand and the Four business. Results also include Purchasing Power, acquired in January 2026, expanding the company’s reported revenue base. PROG Holdings Reports Second Quarter 2026 Results
• Positive Sentiment: Full-year 2026 EPS guidance was raised or maintained at $4.75–$5.00, above the approximately $4.66 consensus estimate. Full-year revenue guidance is $3.0 billion–$3.1 billion.
• Neutral Sentiment: Third-quarter EPS guidance of $1.00–$1.20 brackets the $1.05 analyst estimate, indicating expectations for continued profitability but limited earnings upside relative to consensus. The earnings call discussed operating trends, business growth and the integration of Purchasing Power. PROG Holdings Q2 2026 Earnings Call Transcript
• Negative Sentiment: Third-quarter revenue guidance of $715 million–$750 million has a midpoint of $732.5 million, below the roughly $746.7 million consensus. That weaker near-term sales outlook, along with continuing concerns about consumer pressure and write-offs, likely overshadowed the quarterly earnings beat and contributed to the decline in PRG shares.

PROG Company Profile

PROG Holdings, Inc, formerly known as Aaron’s, is a North American provider of lease-to-own and consumer finance solutions. The company operates through two primary segments: Aaron’s Business Solutions and Progressive Financial Services. Through Aaron’s Business Solutions, PROG offers customers access to furniture, electronics, home appliances and technology products via lease ownership arrangements, serving both individual consumers and small businesses.

The Progressive Financial Services segment provides lease-purchase and retail point-of-sale financing programs to customers with limited credit histories.