Brokerages Set Booking Holdings Inc. (NASDAQ:BKNG) Price Target at $227.23

Booking Holdings Inc. (NASDAQ:BKNG) has received a consensus rating of “Moderate Buy” from the thirty-seven analysts that are presently covering the stock, MarketBeat Ratings reports. Nine analysts have rated the stock with a hold recommendation, twenty-seven have issued a buy recommendation and one has given a strong buy recommendation to the company. The average 1-year target price among brokerages that have covered the stock in the last year is $227.2271.

BKNG has been the subject of a number of research analyst reports. Wedbush began coverage on Booking in a research report on Thursday, July 16th. They issued an “outperform” rating and a $211.00 target price for the company. Weiss Ratings raised Booking from a “hold (c)” rating to a “hold (c+)” rating in a report on Friday, May 29th. TD Cowen reaffirmed a “buy” rating and issued a $230.00 target price (down from $240.00) on shares of Booking in a report on Wednesday, April 29th. Oppenheimer reiterated an “outperform” rating and issued a $215.00 price target (down from $240.00) on shares of Booking in a research report on Wednesday, April 29th. Finally, Gordon Haskett increased their price target on shares of Booking from $217.00 to $220.00 and gave the stock a “buy” rating in a research note on Thursday, April 30th.

Insider Transactions at Booking

In related news, VP Peter J. Millones sold 62,500 shares of the stock in a transaction dated Tuesday, May 26th. The shares were sold at an average price of $163.67, for a total transaction of $10,229,375.00. Following the completion of the transaction, the vice president directly owned 425,075 shares of the company’s stock, valued at $69,572,025.25. This represents a 12.82% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the SEC, which is available at this link. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, Director Robert J. Mylod, Jr. sold 5,000 shares of Booking stock in a transaction that occurred on Wednesday, July 29th. The shares were sold at an average price of $200.00, for a total value of $1,000,000.00. Following the completion of the sale, the director owned 16,000 shares in the company, valued at approximately $3,200,000. This trade represents a 23.81% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Over the last quarter, insiders sold 68,625 shares of company stock worth $11,445,375. Company insiders own 0.17% of the company’s stock.

Institutional Inflows and Outflows

Several institutional investors and hedge funds have recently added to or reduced their stakes in BKNG. Daytona Street Capital LLC acquired a new position in Booking during the fourth quarter worth $27,000. Legacy Bridge LLC acquired a new position in Booking during the fourth quarter worth about $27,000. Camelot Portfolios LLC purchased a new stake in shares of Booking in the fourth quarter valued at about $27,000. Osbon Capital Management LLC acquired a new stake in shares of Booking in the fourth quarter valued at approximately $27,000. Finally, Mcguire Capital Advisors Inc. purchased a new position in shares of Booking during the 4th quarter worth approximately $27,000. 92.42% of the stock is currently owned by institutional investors and hedge funds.

Key Booking News

Here are the key news stories impacting Booking this week:

• Positive Sentiment: Analyst support remains favorable. UBS raised its BKNG price target from $249 to $266 and reiterated a “Buy” rating. BMO Capital also maintained a “Buy” rating, while the broader analyst consensus remains “Moderate Buy” with an average target near $227, well above recent trading levels. UBS analyst update BMO Capital rating
• Positive Sentiment: Booking’s latest reported quarter provided a solid operating base: adjusted earnings exceeded expectations, revenue reached $5.53 billion and increased 16.2% year over year. Investors may look for that momentum to continue in the second quarter.
• Neutral Sentiment: Analysts are focused on second-quarter room nights, gross bookings, revenue, adjusted EBITDA and free cash flow. Results and management guidance will likely determine whether the recent weakness is temporary or signals a broader slowdown. Booking Q2 key metrics preview
• Neutral Sentiment: Directors Robert Mylod Jr. and Vanessa Ames Wittman sold shares worth approximately $1 million and $216,000, respectively. Both trades were executed under pre-arranged Rule 10b5-1 plans, reducing their significance as a current signal about management’s outlook. SEC insider transaction filing
• Negative Sentiment: The earnings outlook is cautious: analysts expect slower second-quarter growth as geopolitical and travel disruptions weigh on demand, while Connected Trip and artificial-intelligence investments may not fully offset the tougher environment. A miss on bookings, margins or guidance could increase volatility. Booking Q2 earnings outlook
• Negative Sentiment: Competitive pressure is increasing as Bank of America launched a travel center offering hotels, flights, car rentals and activities, while other platforms are also targeting Booking’s customers and supplier relationships.

Booking Price Performance

Shares of NASDAQ:BKNG opened at $192.90 on Friday. Booking has a 12 month low of $150.14 and a 12 month high of $231.80. The firm has a market capitalization of $149.47 billion, a P/E ratio of 25.37, a P/E/G ratio of 1.21 and a beta of 1.07. The company’s fifty day moving average price is $175.71 and its 200 day moving average price is $176.59.

Booking Company Profile

Booking Holdings Inc is a global online travel company that operates a portfolio of consumer brands and technology platforms that facilitate the search for and booking of travel services. The company’s businesses focus on accommodations, transportation and related travel services through consumer-facing websites and apps as well as partner distribution channels. Booking Holdings was originally founded as Priceline in the late 1990s and adopted the Booking Holdings name in 2018; it is headquartered in Norwalk, Connecticut.

Its core offerings include online reservations for hotels, vacation rentals and other lodging; flight and car rental search and booking; and ancillary services that support travel planning and on-property experiences.