Cricut (NASDAQ:CRCT) CEO Arora Ashish Sells 60,000 Shares

Cricut, Inc. (NASDAQ:CRCT) CEO Arora Ashish sold 60,000 shares of the firm’s stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $5.98, for a total transaction of $358,800.00. Following the sale, the chief executive officer directly owned 4,207,105 shares of the company’s stock, valued at approximately $25,158,487.90. The trade was a 1.41% decrease in their position. The transaction was disclosed in a filing with the SEC, which is available at this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan.

Arora Ashish also recently made the following trade(s):

• On Monday, August 3rd, Arora Ashish sold 60,000 shares of Cricut stock. The stock was sold at an average price of $4.77, for a total value of $286,200.00.
• On Monday, June 1st, Arora Ashish sold 16,366 shares of Cricut stock. The stock was sold at an average price of $4.30, for a total value of $70,373.80.
• On Wednesday, May 20th, Arora Ashish sold 60,000 shares of Cricut stock. The shares were sold at an average price of $3.95, for a total value of $237,000.00.

Cricut Stock Performance

Cricut stock traded up $1.13 on Wednesday, reaching $6.07. The company’s stock had a trading volume of 3,161,939 shares, compared to its average volume of 478,768. The company has a market cap of $1.27 billion, a price-to-earnings ratio of 14.12 and a beta of 0.19. The business’s fifty day moving average price is $4.48 and its 200 day moving average price is $4.35. Cricut, Inc. has a twelve month low of $3.73 and a twelve month high of $6.93.

Cricut (NASDAQ:CRCT) last announced its earnings results on Tuesday, August 4th. The company reported $0.19 earnings per share for the quarter, beating analysts’ consensus estimates of $0.06 by $0.13. Cricut had a return on equity of 24.83% and a net margin of 12.71%.The company had revenue of $156.28 million during the quarter, compared to analyst estimates of $159.95 million. As a group, equities analysts forecast that Cricut, Inc. will post 0.14 earnings per share for the current year.

Institutional Trading of Cricut

Institutional investors have recently bought and sold shares of the business. First Trust Advisors LP raised its position in shares of Cricut by 1.3% during the 2nd quarter. First Trust Advisors LP now owns 154,368 shares of the company’s stock valued at $1,045,000 after acquiring an additional 1,977 shares during the last quarter. Deutsche Bank AG boosted its position in shares of Cricut by 6.0% in the 4th quarter. Deutsche Bank AG now owns 41,949 shares of the company’s stock worth $208,000 after purchasing an additional 2,374 shares during the last quarter. Osaic Holdings Inc. grew its stake in shares of Cricut by 255.9% during the second quarter. Osaic Holdings Inc. now owns 3,644 shares of the company’s stock worth $25,000 after purchasing an additional 2,620 shares during the period. Legal & General Group Plc grew its stake in shares of Cricut by 6.0% during the third quarter. Legal & General Group Plc now owns 62,812 shares of the company’s stock worth $395,000 after purchasing an additional 3,566 shares during the period. Finally, Wealth Enhancement Advisory Services LLC increased its holdings in Cricut by 16.1% in the fourth quarter. Wealth Enhancement Advisory Services LLC now owns 25,992 shares of the company’s stock valued at $126,000 after purchasing an additional 3,597 shares during the last quarter. Institutional investors and hedge funds own 19.60% of the company’s stock.

Cricut News Roundup

Here are the key news stories impacting Cricut this week:

• Positive Sentiment: Significant EPS beat: Cricut reported second-quarter earnings of $0.19 per share, well above the $0.04–$0.06 analyst estimates and up from $0.11 a year earlier. Cricut Tops Q2 Earnings Estimates
• Positive Sentiment: Profitability improved: Net income rose 59% year over year to $39.1 million, while the company reported a 10.36% net margin and 21.37% return on equity. Cricut Reports Second Quarter 2026 Financial Results
• Positive Sentiment: Subscriber base expanded: Cricut ended the quarter with more than 3.1 million paid subscribers, an increase of 3% from the prior-year period, supporting the company’s recurring-revenue model. Cricut Q2 2026 Earnings Call Transcript
• Positive Sentiment: Shareholder return supported: Cricut paid its recurring semiannual dividend of $0.10 per share in July, reinforcing the investment case highlighted in a recent Seeking Alpha analysis. Cricut Is Crafting Value Where It Matters Most
• Neutral Sentiment: Management said it made progress executing its strategic priorities; the earnings presentation and call provided additional details on the quarter’s performance and initiatives. Cricut Q2 2026 Results Presentation
• Negative Sentiment: Revenue declined: Second-quarter revenue fell 9% year over year to $156.3 million and missed the approximately $160.0 million consensus estimate, indicating continued pressure on sales despite better cost and earnings performance. Cricut Earnings Report

Analyst Ratings Changes

Several research firms recently weighed in on CRCT. The Goldman Sachs Group restated a “sell” rating and issued a $3.75 price objective on shares of Cricut in a research report on Wednesday, May 6th. Morgan Stanley reissued an “underweight” rating and issued a $3.70 target price on shares of Cricut in a research note on Wednesday. Finally, Weiss Ratings upgraded Cricut from a “sell (d+)” rating to a “hold (c-)” rating in a research report on Tuesday, July 21st. One investment analyst has rated the stock with a Hold rating and four have issued a Sell rating to the stock. Based on data from MarketBeat, the stock currently has a consensus rating of “Strong Sell” and a consensus price target of $3.82.

Cricut Company Profile

Cricut, Inc (NASDAQ: CRCT) is a U.S.-based technology company specializing in personal and small-business crafting solutions. The company designs and markets a family of cutting machines that leverage computer-aided design to precisely cut a wide range of materials, including paper, vinyl, fabric and leather. Complementing its hardware offerings, Cricut provides proprietary software and mobile applications that enable users to create custom artwork, import graphics and access a vast library of pre-designed projects and fonts through a subscription service.

Founded as a division of Provo Craft & Novelty in 2005, Cricut emerged as an independent public company in March 2021.