TD Cowen Forecasts Strong Price Appreciation for Zebra Technologies (NASDAQ:ZBRA) Stock

Zebra Technologies (NASDAQ:ZBRA) had its price objective lifted by investment analysts at TD Cowen from $400.00 to $450.00 in a report issued on Wednesday,Benzinga reports. The brokerage currently has a “buy” rating on the industrial products company’s stock. TD Cowen’s target price would indicate a potential upside of 21.07% from the company’s current price.

A number of other research firms also recently commented on ZBRA. Barclays increased their price objective on shares of Zebra Technologies from $346.00 to $410.00 and gave the stock an “overweight” rating in a research note on Wednesday. Weiss Ratings upgraded Zebra Technologies from a “hold (c-)” rating to a “hold (c)” rating in a report on Friday, July 17th. Wolfe Research reissued an “outperform” rating and set a $317.00 price target on shares of Zebra Technologies in a research report on Thursday, July 9th. UBS Group restated a “buy” rating on shares of Zebra Technologies in a research note on Wednesday. Finally, KeyCorp boosted their price target on Zebra Technologies from $305.00 to $430.00 and gave the stock an “overweight” rating in a research report on Wednesday. Nine research analysts have rated the stock with a Buy rating and five have given a Hold rating to the company. Based on data from MarketBeat, the stock has a consensus rating of “Moderate Buy” and an average price target of $381.00.

Zebra Technologies Stock Up 0.8%

Shares of ZBRA stock traded up $2.87 during trading on Wednesday, reaching $371.70. The company’s stock had a trading volume of 971,945 shares, compared to its average volume of 871,219. The business has a fifty day moving average price of $257.61 and a 200-day moving average price of $240.86. The company has a quick ratio of 0.57, a current ratio of 0.96 and a debt-to-equity ratio of 0.69. The company has a market cap of $17.70 billion, a price-to-earnings ratio of 45.01 and a beta of 1.59. Zebra Technologies has a one year low of $199.05 and a one year high of $376.70.

Zebra Technologies (NASDAQ:ZBRA) last released its earnings results on Tuesday, August 4th. The industrial products company reported $6.35 earnings per share for the quarter, beating analysts’ consensus estimates of $4.36 by $1.99. The business had revenue of $1.56 billion during the quarter, compared to the consensus estimate of $1.50 billion. Zebra Technologies had a net margin of 7.49% and a return on equity of 18.91%. The firm’s revenue for the quarter was up 20.4% compared to the same quarter last year. During the same quarter last year, the firm earned $3.61 earnings per share. Zebra Technologies has set its Q3 2026 guidance at 4.700-4.900 EPS and its FY 2026 guidance at 20.750-21.250 EPS. Analysts anticipate that Zebra Technologies will post 15.2 earnings per share for the current year.

Insiders Place Their Bets

In other Zebra Technologies news, insider Loizides Melissa Luff sold 500 shares of the firm’s stock in a transaction on Tuesday, May 26th. The stock was sold at an average price of $253.95, for a total transaction of $126,975.00. Following the completion of the sale, the insider owned 3,702 shares of the company’s stock, valued at $940,122.90. This trade represents a 11.90% decrease in their position. The sale was disclosed in a document filed with the SEC, which is available through this hyperlink. Also, Director Janice M. Roberts sold 3,000 shares of Zebra Technologies stock in a transaction on Thursday, May 14th. The stock was sold at an average price of $249.54, for a total transaction of $748,620.00. Following the transaction, the director directly owned 6,183 shares of the company’s stock, valued at approximately $1,542,905.82. This trade represents a 32.67% decrease in their ownership of the stock. The SEC filing for this sale provides additional information. 0.91% of the stock is currently owned by corporate insiders.

Institutional Trading of Zebra Technologies

Hedge funds and other institutional investors have recently modified their holdings of the stock. NewEdge Advisors LLC lifted its position in Zebra Technologies by 39.9% during the first quarter. NewEdge Advisors LLC now owns 1,318 shares of the industrial products company’s stock worth $372,000 after acquiring an additional 376 shares during the last quarter. Caxton Associates LLP acquired a new stake in Zebra Technologies during the 1st quarter worth approximately $317,000. Empowered Funds LLC boosted its stake in Zebra Technologies by 7.2% in the 1st quarter. Empowered Funds LLC now owns 1,441 shares of the industrial products company’s stock valued at $407,000 after purchasing an additional 97 shares during the period. Brown Advisory Inc. boosted its stake in Zebra Technologies by 2.1% in the 2nd quarter. Brown Advisory Inc. now owns 1,787 shares of the industrial products company’s stock valued at $551,000 after purchasing an additional 36 shares during the period. Finally, Cresset Asset Management LLC grew its holdings in Zebra Technologies by 19.4% in the 2nd quarter. Cresset Asset Management LLC now owns 2,504 shares of the industrial products company’s stock valued at $772,000 after buying an additional 407 shares in the last quarter. Institutional investors own 91.03% of the company’s stock.

Trending Headlines about Zebra Technologies

Here are the key news stories impacting Zebra Technologies this week:

• Positive Sentiment: Q2 results significantly exceeded expectations. Zebra reported adjusted earnings of $6.35 per share, well above the approximately $4.35–$4.36 consensus, while revenue increased 20.4% year over year to $1.56 billion, topping estimates of roughly $1.50 billion. Net income was $233 million, or $4.85 per diluted share. Zebra Technologies Announces Second Quarter 2026 Results
• Positive Sentiment: Management raised its full-year outlook. Zebra now expects fiscal 2026 adjusted EPS of $20.75–$21.25, compared with consensus of $17.87, and revenue of $6.2–$6.3 billion versus an approximately $6.1 billion consensus. Third-quarter guidance of $4.70–$4.90 EPS and $1.5–$1.6 billion in revenue also came in ahead of analyst expectations. ZBRA Q2 Earnings Beat Estimates on Sales Growth, Outlook Raised
• Positive Sentiment: Analysts increased their price targets. BNP Paribas Exane reaffirmed an “outperform” rating and raised its target from $370 to $455. Needham lifted its target from $345 to $410 and assigned a “buy” rating. The revisions signal greater confidence in Zebra’s earnings momentum and potential upside.
• Positive Sentiment: The growth outlook appears broader and more durable. Commentary highlighted 9.2% organic sales growth, demand exceeding available supply, pricing power and opportunities in AI-enabled devices, machine vision and frontline automation. Acquisitions also contributed to the quarter’s sales growth.
• Neutral Sentiment: Valuation and execution remain considerations. After the post-earnings advance, ZBRA trades near its 12-month high and at an elevated earnings multiple, making continued delivery against the upgraded outlook important for further gains.

About Zebra Technologies

Zebra Technologies Corporation is a global technology company specializing in marking, tracking and computer printing solutions. The company produces a wide range of hardware and software products designed to enable real-time visibility of assets, inventory and personnel across diverse industries. Its offerings help businesses automate data capture and streamline operations in environments such as retail, healthcare, manufacturing, transportation and logistics.

The company’s product portfolio includes barcode and RFID printers, mobile computing devices, barcode scanners, RFID readers and related supplies such as labels and tags.