Nature’s Sunshine Products (NASDAQ:NATR) Releases Quarterly Earnings Results, Misses Expectations By $0.06 EPS

Nature’s Sunshine Products (NASDAQ:NATR) issued its quarterly earnings data on Thursday. The company reported $0.21 earnings per share for the quarter, missing analysts’ consensus estimates of $0.27 by ($0.06), FiscalAI reports. Nature’s Sunshine Products had a return on equity of 14.67% and a net margin of 4.06%.The business had revenue of $116.99 million for the quarter, compared to analysts’ expectations of $123.70 million.

Here are the key takeaways from Nature’s Sunshine Products’ conference call:

• Second-quarter sales reached a company record of $117 million, rising 4% year over year in constant currency. Growth was broad-based, led by Asia-Pacific, North American digital sales, and Europe.
• North American digital sales increased 26%, with new customers up 26% and autoship representing 36% of website orders. Management highlighted that autoship customers have more than three times the lifetime value of other customers, while social-commerce revenue rose 177%.
• Gross margin expanded nearly 200 basis points to 73.7%, supported by logistics renegotiations, manufacturing efficiencies, sourcing improvements, and pricing discipline. The company expects margins to remain in the low- to mid-73% range for the rest of 2026.
• Management lowered 2026 guidance because of foreign-exchange changes and a slowdown in China, reducing its sales outlook to $490 million-$500 million from $500 million-$515 million and adjusted EBITDA guidance to $48 million-$52 million from $50 million-$54 million. China sales fell 20% in the quarter, although executives characterized the operational issues as short term.
• The company is beginning investments in its “Vision for Growth,” targeting $1 billion in sales and a 15% EBITDA margin over the long term through digital expansion, geographic growth, product innovation, and selective acquisitions. Planned initiatives include a North American direct-selling overhaul in early 2027, further international expansion, and potential supplement acquisitions that can use the company’s manufacturing capacity.

Nature’s Sunshine Products Stock Up 1.4%

Shares of NASDAQ:NATR traded up $0.28 during trading on Thursday, reaching $20.34. The stock had a trading volume of 203,678 shares, compared to its average volume of 97,543. The stock has a market cap of $357.58 million, a P/E ratio of 18.49 and a beta of 0.88. The business has a fifty day moving average price of $20.71 and a 200-day moving average price of $23.55. Nature’s Sunshine Products has a fifty-two week low of $12.97 and a fifty-two week high of $28.14.

Wall Street Analyst Weigh In

A number of equities research analysts have commented on the company. Weiss Ratings cut Nature’s Sunshine Products from a “buy (b-)” rating to a “hold (c+)” rating in a report on Tuesday, June 9th. DA Davidson upgraded Nature’s Sunshine Products to a “strong-buy” rating in a research report on Monday, July 6th. Finally, Canaccord Genuity Group decreased their price objective on Nature’s Sunshine Products from $37.00 to $36.00 and set a “buy” rating on the stock in a research note on Thursday, July 30th. One equities research analyst has rated the stock with a Strong Buy rating, one has given a Buy rating and one has issued a Hold rating to the company’s stock. According to MarketBeat.com, the company currently has an average rating of “Buy” and a consensus target price of $34.50.

Insider Activity

In other news, EVP Daniel C. Norman sold 9,713 shares of the firm’s stock in a transaction on Monday, June 1st. The stock was sold at an average price of $20.64, for a total transaction of $200,476.32. Following the sale, the executive vice president owned 47,276 shares in the company, valued at $975,776.64. This trade represents a 17.04% decrease in their ownership of the stock. The transaction was disclosed in a document filed with the Securities & Exchange Commission, which is available through this link. Also, EVP Kevin R. Herbert sold 2,000 shares of the firm’s stock in a transaction on Friday, June 12th. The stock was sold at an average price of $20.68, for a total value of $41,360.00. Following the sale, the executive vice president owned 48,866 shares in the company, valued at $1,010,548.88. This trade represents a 3.93% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 35,696 shares of company stock worth $742,407 in the last three months. 3.10% of the stock is owned by insiders.

Hedge Funds Weigh In On Nature’s Sunshine Products

Several institutional investors have recently added to or reduced their stakes in the business. Raymond James Financial Inc. purchased a new stake in Nature’s Sunshine Products in the 2nd quarter valued at about $37,000. Centiva Capital LP purchased a new position in shares of Nature’s Sunshine Products during the 3rd quarter worth about $157,000. Algert Global LLC acquired a new stake in shares of Nature’s Sunshine Products in the third quarter worth approximately $160,000. Public Employees Retirement System of Ohio boosted its position in shares of Nature’s Sunshine Products by 76.9% in the third quarter. Public Employees Retirement System of Ohio now owns 10,791 shares of the company’s stock worth $167,000 after acquiring an additional 4,692 shares during the last quarter. Finally, Occudo Quantitative Strategies LP purchased a new stake in Nature’s Sunshine Products in the third quarter valued at approximately $173,000. 79.40% of the stock is currently owned by institutional investors and hedge funds.

About Nature’s Sunshine Products

Nature’s Sunshine Products, Inc is a global manufacturer and direct seller of nutritional supplements, herbal remedies, and personal care products. The company’s core business centers on research, development and distribution of vitamins, minerals, botanicals and essential oil-based formulations designed to support overall health and wellness. Operating under a network-marketing model, Nature’s Sunshine works through a network of independent distributors who promote and sell its product line directly to consumers.

The company’s product portfolio spans dietary supplements such as single-ingredient vitamins, proprietary herbal blends, sports nutrition formulas and weight-management solutions, along with skin and hair care items based on botanical extracts and essential oils.