Analyzing Spin Master (OTCMKTS:SNMSF) & Johnson Outdoors (NASDAQ:JOUT)

Johnson Outdoors (NASDAQ:JOUT) and Spin Master (OTCMKTS:SNMSF) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their earnings, analyst recommendations, institutional ownership, profitability, valuation, dividends and risk.

Insider and Institutional Ownership

64.0% of Johnson Outdoors shares are held by institutional investors. 28.2% of Johnson Outdoors shares are held by company insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Profitability

This table compares Johnson Outdoors and Spin Master’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Johnson Outdoors	-2.33%	2.52%	1.74%
Spin Master	N/A	N/A	N/A

Earnings & Valuation

This table compares Johnson Outdoors and Spin Master”s gross revenue, earnings per share (EPS) and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Johnson Outdoors	$592.41 million	0.85	-$34.29 million	($1.52)	-31.72
Spin Master	N/A	N/A	N/A	N/A	N/A

Spin Master has lower revenue, but higher earnings than Johnson Outdoors.

Analyst Ratings

This is a breakdown of recent recommendations and price targets for Johnson Outdoors and Spin Master, as provided by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Johnson Outdoors	1	1	0	0	1.50
Spin Master	0	1	2	0	2.67

Summary

Johnson Outdoors beats Spin Master on 5 of the 8 factors compared between the two stocks.

About Johnson Outdoors

Johnson Outdoors Inc. designs, manufactures, and markets seasonal and outdoor recreational products for fishing worldwide. It operates through four segments: Fishing, Camping, Watercraft Recreation, and Diving. The Fishing segment offers electric motors for trolling, marine battery chargers, and shallow water anchors; sonar and GPS equipment for fish finding, navigation, and marine cartography; and downriggers for controlled-depth fishing. This segment sells its products under the Minn Kota, Humminbird, and Cannon brands through outdoor specialty and Internet retailers, retail store chains, original equipment manufacturers, and distributors. The Camping segment provides consumer, commercial, and military tents and accessories; camping stoves; other recreational camping products; and portable outdoor cooking systems. This segment sells its products under the Eureka! and Jetboil brands through specialty stores, sporting goods stores, internet retailers, and direct to consumers. The Watercraft Recreation segment offers kayaks, canoes, and paddles for family recreation, touring, angling, and tripping through independent specialty and outdoor retailers under Old Town and Carlisle brands. The Diving segment manufactures and markets underwater diving and snorkeling equipment, such as regulators, buoyancy compensators, dive computers and gauges, wetsuits, masks, fins, snorkels, and accessories through independent specialty dive stores and diving magazines under the SCUBAPRO brand name. This segment also provides regular maintenance, product repair, diving education, and travel program services; and sells diving gear to dive training centers, resorts, and public safety units. It sells its products through websites. The company was founded in 1970 and is headquartered in Racine, Wisconsin.

About Spin Master

Spin Master Corp., a children’s entertainment company, engages in the creation, design, manufacture, licensing, and marketing of various toys, entertainment products, and digital games in North America, Europe, and internationally. The Toys segment’s product categories include activities, games and puzzles, and plush; wheels and action; outdoor; and preschool, dolls, and interactive products. The Entertainment segment engages in the creation and production of multi-platform content, stories, and characters in original shows, short-form series, and films. The Digital Games segment is involved in the development of digital games distributed via third-party platform providers. The company was founded in 1994 and is headquartered in Toronto, Canada.