Critical Review: eBay (NASDAQ:EBAY) & Onion Global (NYSE:OG)

Onion Global (NYSE:OG) and eBay (NASDAQ:EBAY) are both consumer discretionary companies, but which is the superior stock? We will contrast the two companies based on the strength of their valuation, analyst recommendations, earnings, risk, institutional ownership, profitability and dividends.

Analyst Ratings

This is a breakdown of recent ratings and price targets for Onion Global and eBay, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Onion Global	0	0	0	0	0.00
eBay	2	17	14	0	2.36

eBay has a consensus price target of $116.69, suggesting a potential upside of 4.20%. Given eBay’s stronger consensus rating and higher possible upside, analysts plainly believe eBay is more favorable than Onion Global.

Risk and Volatility

Onion Global has a beta of -3.42, suggesting that its stock price is 442% less volatile than the S&P 500. Comparatively, eBay has a beta of 1.37, suggesting that its stock price is 37% more volatile than the S&P 500.

Valuation and Earnings

This table compares Onion Global and eBay”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Onion Global	$2.04 billion	0.00	-$55.90 million	N/A	N/A
eBay	$11.10 billion	4.48	$2.03 billion	$4.41	25.39

eBay has higher revenue and earnings than Onion Global.

Profitability

This table compares Onion Global and eBay’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Onion Global	N/A	N/A	N/A
eBay	18.50%	47.88%	12.38%

Insider & Institutional Ownership

2.6% of Onion Global shares are held by institutional investors. Comparatively, 87.5% of eBay shares are held by institutional investors. 50.9% of Onion Global shares are held by company insiders. Comparatively, 0.7% of eBay shares are held by company insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a company will outperform the market over the long term.

Summary

eBay beats Onion Global on 11 of the 12 factors compared between the two stocks.

About Onion Global

Onion Global Limited operates a platform that incubates, markets, and distributes fashionable and future brands in China and internationally. Its platform comprises brand partners that offer various categories of lifestyle products, including beauty products, maternal and baby products, food and beverages, fast fashion, and wellness products. The company was incorporated in 2009 and is based in Guangzhou, the People's Republic of China.

About eBay

eBay Inc., together with its subsidiaries, operates marketplace platforms that connect buyers and sellers in the United States, the United Kingdom, China, Germany, and internationally. The company’s marketplace platform includes its online marketplace at ebay.com, off-platform businesses, and the eBay suite of mobile apps. Its platforms enable users to list, sell, and buy various products. The company was founded in 1995 and is headquartered in San Jose, California.