Fluent Financial LLC Makes New $763,000 Investment in HubSpot, Inc. $HUBS

Fluent Financial LLC bought a new stake in HubSpot, Inc. (NYSE:HUBS) in the second quarter, according to the company in its most recent Form 13F filing with the Securities & Exchange Commission. The firm bought 4,179 shares of the software maker’s stock, valued at approximately $763,000.

Several other institutional investors also recently made changes to their positions in HUBS. Geode Capital Management LLC increased its holdings in HubSpot by 1.5% in the fourth quarter. Geode Capital Management LLC now owns 971,712 shares of the software maker’s stock valued at $388,917,000 after buying an additional 14,159 shares in the last quarter. Slow Capital Inc. boosted its stake in shares of HubSpot by 35.9% during the 4th quarter. Slow Capital Inc. now owns 18,615 shares of the software maker’s stock worth $7,470,000 after acquiring an additional 4,913 shares in the last quarter. Havemeyer Place LP purchased a new stake in shares of HubSpot during the 4th quarter worth approximately $2,044,000. Zurcher Kantonalbank Zurich Cantonalbank grew its holdings in shares of HubSpot by 65.9% in the 4th quarter. Zurcher Kantonalbank Zurich Cantonalbank now owns 44,583 shares of the software maker’s stock worth $17,891,000 after acquiring an additional 17,713 shares during the period. Finally, Forsta AP Fonden grew its holdings in shares of HubSpot by 28.2% in the 4th quarter. Forsta AP Fonden now owns 24,620 shares of the software maker’s stock worth $9,880,000 after acquiring an additional 5,420 shares during the period. 90.39% of the stock is currently owned by hedge funds and other institutional investors.

HubSpot News Summary

Here are the key news stories impacting HubSpot this week:

• Positive Sentiment: HubSpot’s second-quarter results exceeded expectations: adjusted EPS was $3.26 versus the $3.02 consensus, while revenue reached $911.7 million, up 19.8% year over year and ahead of estimates. Customer additions, subscription growth and demand for AI-powered CRM tools supported the quarter. HubSpot Q2 Earnings Beat Estimates
• Positive Sentiment: KeyCorp retained an “overweight” rating with a $285 target, and BTIG maintained a “buy” rating with a $250 target. These analysts see substantial upside if HubSpot converts its AI investments into sustained growth and margin expansion.
• Neutral Sentiment: Management is expanding AI product trials and lowering entry prices to accelerate adoption. The initiatives could strengthen long-term demand, but longer sales cycles and tighter customer software budgets are creating near-term pressure. HUBS Q2 Earnings Call Highlights
• Neutral Sentiment: Jerry Dischler, an experienced AI and digital advertising executive, joined HubSpot’s board, potentially adding strategic expertise as the company develops its AI platform. A director’s sale of 702 shares was relatively small but adds limited insider-selling noise.
• Negative Sentiment: Third-quarter revenue guidance of approximately $924 million-$925 million was below the $941.2 million analyst consensus. The shortfall overshadowed the earnings beat and fueled fears that HubSpot’s growth is slowing as customers delay or scrutinize technology purchases. HubSpot Guidance Report
• Negative Sentiment: Analysts including Stifel, TD Cowen and Piper Sandler downgraded or lowered price targets, citing slower net additions, execution risks and a transition from a premium growth valuation toward a more value-oriented profile.
• Negative Sentiment: Block & Leviton announced an investigation into possible securities-law violations following the sharp decline. The announcement creates headline and legal risk, although it does not establish wrongdoing by HubSpot. HubSpot Investigation Announcement

Insider Activity

In other HubSpot news, CTO Dharmesh Shah purchased 10,000 shares of the business’s stock in a transaction on Tuesday, May 12th. The stock was bought at an average cost of $181.37 per share, for a total transaction of $1,813,700.00. Following the acquisition, the chief technology officer owned 1,295,400 shares of the company’s stock, valued at approximately $234,946,698. The trade was a 0.78% increase in their position. The acquisition was disclosed in a legal filing with the SEC, which is available at this link. Also, Director Brian Halligan sold 8,500 shares of the stock in a transaction on Tuesday, July 21st. The stock was sold at an average price of $221.09, for a total value of $1,879,265.00. Following the transaction, the director directly owned 85,000 shares in the company, valued at approximately $18,792,650. This represents a 9.09% decrease in their position. The SEC filing for this sale provides additional information. Insiders sold a total of 26,202 shares of company stock valued at $5,481,959 over the last quarter. Insiders own 3.70% of the company’s stock.

Analyst Upgrades and Downgrades

HUBS has been the subject of several research reports. Barclays reduced their price objective on HubSpot from $270.00 to $240.00 and set an “overweight” rating for the company in a report on Thursday. UBS Group set a $287.00 target price on HubSpot in a report on Thursday. Mizuho dropped their price target on HubSpot from $300.00 to $260.00 and set an “outperform” rating for the company in a research report on Friday, May 8th. Stephens downgraded HubSpot from an “overweight” rating to a “hold” rating and set a $251.00 price target for the company. in a research note on Thursday. Finally, Jefferies Financial Group reiterated a “buy” rating and issued a $250.00 price objective on shares of HubSpot in a research report on Friday, May 8th. One equities research analyst has rated the stock with a Strong Buy rating, fifteen have given a Buy rating, fifteen have issued a Hold rating and two have given a Sell rating to the stock. Based on data from MarketBeat, HubSpot has an average rating of “Hold” and an average target price of $268.90.

HubSpot Trading Down 0.2%

NYSE:HUBS opened at $209.96 on Monday. HubSpot, Inc. has a 12-month low of $169.63 and a 12-month high of $525.51. The firm has a market cap of $10.47 billion, a price-to-earnings ratio of 74.19, a price-to-earnings-growth ratio of 2.22 and a beta of 1.19. The company’s 50-day moving average is $206.74 and its two-hundred day moving average is $228.78.

HubSpot (NYSE:HUBS) last issued its quarterly earnings results on Wednesday, August 5th. The software maker reported $3.26 EPS for the quarter, topping analysts’ consensus estimates of $3.02 by $0.24. The business had revenue of $911.74 million during the quarter, compared to the consensus estimate of $898.31 million. HubSpot had a net margin of 4.26% and a return on equity of 8.66%. The company’s quarterly revenue was up 19.8% compared to the same quarter last year. During the same period in the previous year, the firm posted $2.19 earnings per share. HubSpot has set its FY 2026 guidance at 13.230-13.310 EPS and its Q3 2026 guidance at 3.250-3.270 EPS. On average, equities research analysts forecast that HubSpot, Inc. will post 4.41 earnings per share for the current fiscal year.

HubSpot Profile

HubSpot, Inc is a software company that develops a cloud-based customer relationship management (CRM) platform designed to help organizations attract, engage and delight customers. Its primary business activities center on providing integrated marketing, sales and customer service tools that support inbound marketing strategies, content management, lead nurturing, sales automation and customer support workflows.

The company’s product suite is organized around modular “hubs” built on a central CRM: Marketing Hub, Sales Hub, Service Hub, CMS Hub and Operations Hub.