GoPro (NASDAQ:GPRO) Issues Quarterly Earnings Results

GoPro (NASDAQ:GPRO) posted its quarterly earnings results on Monday. The company reported ($0.21) EPS for the quarter, missing analysts’ consensus estimates of $0.02 by ($0.23), FiscalAI reports. GoPro had a negative return on equity of 161.44% and a negative net margin of 20.70%.The company had revenue of $104.93 million during the quarter, compared to the consensus estimate of $151.47 million.

Here are the key takeaways from GoPro’s conference call:

• GoPro is in the later stages of evaluating a potential sale and other strategic alternatives, with interest reportedly coming from defense, consumer, and financial-sector parties. Management said the process is intended to maximize shareholder value but provided no further details.
• GoPro launched its MISSION 1 and MISSION 1 PRO cameras in Q2 and plans to release the interchangeable-lens MISSION 1 PRO ILS in September. Management highlighted strong reviews, customer enthusiasm, expanding retail distribution, and the potential to grow its prosumer and professional-market share.
• The GoPro Subscription attach rate reached a record 69%, up from 54% in the year-ago quarter, while retention remained 67%. Management emphasized that subscriptions provide high-margin recurring revenue and deepen customer relationships.
• GoPro continues expanding its ecosystem with new MISSION accessories, a Mission Monitor app, MAX2 firmware enhancements, and a technology-enabled AGV motorcycle helmet that has achieved ECE 22.06 safety compliance.
• The company declined to provide additional financial guidance for the second half of 2026, citing the ongoing strategic review. Management said awareness-building and completing global retail distribution remain important to returning camera sell-through to positive territory.

GoPro Stock Down 9.9%

Shares of NASDAQ GPRO traded down $0.07 during midday trading on Tuesday, hitting $0.63. 5,578,061 shares of the company’s stock were exchanged, compared to its average volume of 5,926,988. The company has a market cap of $109.16 million, a PE ratio of -0.78 and a beta of 2.42. The firm’s fifty day simple moving average is $0.76 and its 200-day simple moving average is $0.92. GoPro has a twelve month low of $0.59 and a twelve month high of $3.05. The company has a debt-to-equity ratio of 0.58, a current ratio of 0.58 and a quick ratio of 0.38.

Key Headlines Impacting GoPro

Here are the key news stories impacting GoPro this week:

• Positive Sentiment: GoPro said its strategic-alternatives review, including a potential sale of the company, has advanced to later stages. A sale could provide a takeover premium or unlock value for shareholders, although no transaction has been announced. GoPro strategic sale process and Mission 1 launch
• Positive Sentiment: The company plans to launch its MISSION 1 PRO ILS camera in September, expanding its new MISSION 1 product line. GoPro also reported subscription and service revenue growth of 11% to $29 million, a record 69% subscription attach rate, and $2 million in AI content-licensing revenue. GoPro second-quarter results
• Neutral Sentiment: Retail traders are focusing on the potential sale value of GoPro, making merger speculation an important short-term catalyst. However, the outcome, timing and valuation remain uncertain. GPRO sale speculation
• Negative Sentiment: Second-quarter revenue fell 31% year over year to approximately $104.9 million, well below the roughly $151.5 million consensus estimate. Camera sell-through dropped 38% to about 291,000 units, while gross margin declined to 30.2% from 35.8%. GoPro Q2 revenue decline
• Negative Sentiment: GoPro reported a GAAP net loss of $51 million, or $0.30 per diluted share, and adjusted EBITDA of negative $29 million. The company missed the consensus EPS estimate, and its loss widened from the prior-year quarter, increasing pressure on its already weak profitability and liquidity metrics. GoPro Q2 2026 earnings call transcript

Analyst Ratings Changes

A number of equities research analysts have weighed in on GPRO shares. Wall Street Zen downgraded GoPro from a “hold” rating to a “sell” rating in a research report on Saturday, May 16th. Weiss Ratings upgraded shares of GoPro from a “sell (e+)” rating to a “sell (d-)” rating in a research report on Monday, July 20th. Two equities research analysts have rated the stock with a Sell rating, Based on data from MarketBeat, GoPro presently has a consensus rating of “Sell”.

Insider Activity

In other GoPro news, COO Brian Mcgee sold 130,631 shares of GoPro stock in a transaction that occurred on Wednesday, May 20th. The shares were sold at an average price of $0.97, for a total value of $126,712.07. Following the completion of the sale, the chief operating officer directly owned 947,123 shares of the company’s stock, valued at approximately $918,709.31. The trade was a 12.12% decrease in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Insiders own 18.06% of the company’s stock.

Institutional Inflows and Outflows

Large investors have recently made changes to their positions in the company. AQR Capital Management LLC increased its position in shares of GoPro by 957.3% in the first quarter. AQR Capital Management LLC now owns 3,687,711 shares of the company’s stock worth $2,445,000 after acquiring an additional 3,338,941 shares in the last quarter. Goldman Sachs Group Inc. lifted its holdings in GoPro by 6.1% in the first quarter. Goldman Sachs Group Inc. now owns 1,578,385 shares of the company’s stock worth $1,046,000 after purchasing an additional 91,283 shares during the period. Jump Financial LLC bought a new stake in shares of GoPro in the 2nd quarter worth $25,000. Banco BTG Pactual S.A. bought a new position in shares of GoPro in the second quarter valued at $27,000. Finally, Brevan Howard Capital Management LP acquired a new stake in shares of GoPro during the second quarter valued at approximately $187,000. 70.09% of the stock is owned by hedge funds and other institutional investors.

About GoPro

GoPro, Inc (NASDAQ: GPRO) is an American technology company specializing in the design and manufacture of compact, high-definition cameras and related accessories. Headquartered in San Mateo, California, GoPro’s product lineup is centered on its flagship HERO series of action cameras, which combine rugged construction, waterproof housings and advanced imaging capabilities. In addition to the HERO line, the company offers the MAX camera for 360-degree video capture, along with an array of mounts, grips and protective cases to support use in extreme sports, travel and professional video production.

Since its founding in 2002 by Nicholas Woodman, who continues to serve as chief executive officer, GoPro has expanded beyond hardware into software and cloud-based services.