Financial Comparison: Accell Group (OTCMKTS:ACGPF) vs. Brunswick (NYSE:BC)

Brunswick (NYSE:BC) and Accell Group (OTCMKTS:ACGPF) are both consumer discretionary companies, but which is the superior stock? We will compare the two companies based on the strength of their risk, institutional ownership, valuation, profitability, dividends, earnings and analyst recommendations.

Insider and Institutional Ownership

99.3% of Brunswick shares are owned by institutional investors. Comparatively, 32.7% of Accell Group shares are owned by institutional investors. 1.0% of Brunswick shares are owned by insiders. Strong institutional ownership is an indication that hedge funds, large money managers and endowments believe a stock will outperform the market over the long term.

Analyst Ratings

This is a summary of current ratings and target prices for Brunswick and Accell Group, as reported by MarketBeat.com.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Brunswick	1	7	6	1	2.47
Accell Group	0	0	0	0	0.00

Brunswick currently has a consensus price target of $88.00, suggesting a potential upside of 6.68%. Given Brunswick’s stronger consensus rating and higher possible upside, equities analysts plainly believe Brunswick is more favorable than Accell Group.

Profitability

This table compares Brunswick and Accell Group’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Brunswick	-1.53%	15.28%	4.60%
Accell Group	N/A	N/A	N/A

Valuation & Earnings

This table compares Brunswick and Accell Group”s gross revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Brunswick	$5.36 billion	1.00	-$137.30 million	($1.31)	-62.97
Accell Group	N/A	N/A	N/A	$0.90	61.20

Accell Group has lower revenue, but higher earnings than Brunswick. Brunswick is trading at a lower price-to-earnings ratio than Accell Group, indicating that it is currently the more affordable of the two stocks.

Summary

Brunswick beats Accell Group on 9 of the 12 factors compared between the two stocks.

About Brunswick

Brunswick Corporation designs, manufactures, and markets recreation products in the United States, Europe, the Asia-Pacific, Canada, and internationally. It operates through four segments: Propulsion, Engine P&A, Navico Group, and Boat. The Propulsion segment provides outboard, sterndrive, inboard engines, propulsion-related controls, rigging, and propellers for boat builders through marine retail dealers under the Mercury, Mercury MerCruiser, Mariner, Mercury Racing, Mercury Diesel, Avator, and Fliteboard brands. The Engine P&A segment offers engine parts and consumables, electrical products, boat parts and systems, and engine oils and lubricants through aftermarket retailers, dealers, distributors, and original equipment manufacturers for marine and non-marine markets under the Mercury, Mercury Precision Parts, Quicksilver, and Seachoice brands; and distributes marine parts and accessories. The Navico Group segment provides products and systems for the marine, recreational vehicle (RV), specialty vehicle, mobile, and industrial markets, as well as aftermarket channels; and marine electronics, sensors, control systems, instruments, power systems, and general accessories under the Ancor, Attwood, B&G, BEP, Blue Sea Systems, C-MAP, CZone, Lenco, Lowrance, Marinco, Mastervolt, MotorGuide, Progressive Industries, ProMariner, RELiON, Simrad, and Whale brand names. The Boat segment offers Sea Ray sport boats and cruisers; Bayliner sport cruisers, runabouts, and Heyday wake boats; Boston Whaler fiberglass offshore boats; Lund fiberglass fishing boats; Crestliner, Harris, Lowe, Lund, Princecraft aluminum fishing, utility, pontoon, and deck boats; Thunder Jet heavy-gauge aluminum boats; Veer recreational and fishing boats; and the freedom boat club, dealer services, and technology to the marine industry through dealers and distributors. Brunswick Corporation was founded in 1845 and is headquartered in Mettawa, Illinois.

About Accell Group

Accell Group BV is a holding company, which engages in the design, development, production, marketing, and sale of bicycles, bicycle parts, and accessories. The firm operates through the following segments: Bikes, Parts, and Corporate. It offers products under the brands of Haibike, Winora, Ghost, Batavus, Koga, Lapierre, Raleigh, Sparta, Babboe, and Carqon. The company was founded in 1904 and is headquartered in Heerenveen, the Netherlands.