Planet Fitness, Inc. (NYSE:PLNT) Receives $70.03 Average Target Price from Brokerages

Planet Fitness, Inc. (NYSE:PLNT) has been given an average rating of “Moderate Buy” by the twenty-two brokerages that are currently covering the company, Marketbeat reports. One equities research analyst has rated the stock with a sell rating, nine have issued a hold rating, eleven have given a buy rating and one has given a strong buy rating to the company. The average 12-month target price among analysts that have issued ratings on the stock in the last year is $70.0263.

Several equities research analysts have commented on PLNT shares. KeyCorp dropped their price target on shares of Planet Fitness from $100.00 to $65.00 and set an “overweight” rating on the stock in a research report on Friday, May 8th. Canaccord Genuity Group raised their price objective on shares of Planet Fitness from $80.00 to $82.00 and gave the company a “buy” rating in a research report on Monday, July 20th. Zacks Research raised shares of Planet Fitness from a “strong sell” rating to a “hold” rating in a research note on Friday, July 10th. Stifel Nicolaus lowered their price objective on shares of Planet Fitness from $105.00 to $90.00 and set a “buy” rating on the stock in a research note on Friday, April 24th. Finally, UBS Group reiterated a “buy” rating on shares of Planet Fitness in a report on Monday, July 20th.

Trending Headlines about Planet Fitness

Here are the key news stories impacting Planet Fitness this week:

• Positive Sentiment: Planet Fitness’ latest reported quarter provided a favorable fundamental backdrop: revenue increased 7.1% year over year to $365.22 million, while earnings per share of $0.88 exceeded analyst expectations of $0.85. Analysts currently expect approximately $3.21 in full-year EPS. Planet Fitness stock and earnings information
• Neutral Sentiment: Multiple law firms, including Rosen, Kaplan Fox, Gross, Bleichmar Fonti & Auld, and Faruqi & Faruqi, reminded investors that September 14, 2026 is the deadline to seek lead-plaintiff status in a securities class action covering purchases made from November 6, 2025, through May 6, 2026. The notices mainly seek participation from shareholders and do not represent new company operating results. Rosen Planet Fitness securities class action notice
• Negative Sentiment: The securities lawsuit alleges that Planet Fitness and certain executives misled investors about marketing effectiveness, membership growth, Black Card pricing, and financial guidance before PLNT shares fell 31.19%. If the claims proceed, the company could face legal costs, settlement exposure, and continued investor uncertainty; the allegations have not been proven in court. Planet Fitness shareholder lawsuit alert
• Negative Sentiment: Separate reports describe lawsuits involving a gym member accused of secretly recording patrons in Planet Fitness tanning rooms. The incident may add reputational, privacy, and potential liability risks, although the reports concern alleged conduct by an individual rather than an announced company finding. New York Post report on Planet Fitness tanning-room lawsuits

Planet Fitness Stock Performance

Shares of PLNT stock opened at $50.26 on Wednesday. Planet Fitness has a 1 year low of $37.03 and a 1 year high of $114.26. The stock has a market cap of $3.99 billion, a PE ratio of 17.04, a price-to-earnings-growth ratio of 1.06 and a beta of 1.03. The business’s fifty day moving average is $52.38 and its 200-day moving average is $65.48.

Planet Fitness (NYSE:PLNT) last announced its quarterly earnings data on Thursday, August 6th. The company reported $0.88 earnings per share for the quarter, beating the consensus estimate of $0.85 by $0.03. Planet Fitness had a negative return on equity of 59.46% and a net margin of 16.88%.The business had revenue of $365.22 million during the quarter, compared to analyst estimates of $356.21 million. During the same quarter in the prior year, the firm posted $0.86 earnings per share. The company’s revenue was up 7.1% on a year-over-year basis. Planet Fitness has set its FY 2026 guidance at 3.254-3.254 EPS. Equities research analysts predict that Planet Fitness will post 3.21 earnings per share for the current year.

Insider Transactions at Planet Fitness

In other Planet Fitness news, Director Stephen Spinelli, Jr. purchased 10,000 shares of the firm’s stock in a transaction on Monday, August 10th. The shares were purchased at an average price of $49.28 per share, for a total transaction of $492,800.00. Following the completion of the transaction, the director owned 45,516 shares in the company, valued at $2,243,028.48. This represents a 28.16% increase in their position. The transaction was disclosed in a legal filing with the Securities & Exchange Commission, which is available through the SEC website. Company insiders own 0.90% of the company’s stock.

Institutional Investors Weigh In On Planet Fitness

Institutional investors and hedge funds have recently modified their holdings of the stock. V Square Quantitative Management LLC acquired a new position in shares of Planet Fitness in the 4th quarter worth $27,000. EverSource Wealth Advisors LLC lifted its holdings in shares of Planet Fitness by 184.5% during the second quarter. EverSource Wealth Advisors LLC now owns 330 shares of the company’s stock valued at $36,000 after purchasing an additional 214 shares during the last quarter. Clearstead Advisors LLC lifted its holdings in shares of Planet Fitness by 135.9% during the fourth quarter. Clearstead Advisors LLC now owns 335 shares of the company’s stock valued at $36,000 after purchasing an additional 193 shares during the last quarter. Los Angeles Capital Management LLC acquired a new position in shares of Planet Fitness in the 4th quarter valued at $41,000. Finally, Versant Capital Management Inc boosted its position in shares of Planet Fitness by 285.9% in the 2nd quarter. Versant Capital Management Inc now owns 494 shares of the company’s stock valued at $26,000 after purchasing an additional 366 shares during the period. Institutional investors and hedge funds own 95.53% of the company’s stock.

Planet Fitness Company Profile

Planet Fitness, Inc is a franchisor and operator of fitness centers based in Hampton, New Hampshire. Established in 1992, the company designs and equips its clubs to offer a non-intimidating workout environment, often marketed under its “Judgment Free Zone” philosophy. Planet Fitness markets affordable membership plans and a variety of cardio and strength-training equipment, positioning itself to attract casual and first-time gym users.

The company operates through a network of franchised and company-owned clubs.