Zebra Technologies (NASDAQ:ZBRA – Get Free Report) and Vislink Technologies (NASDAQ:VISL – Get Free Report) are both technology companies, but which is the better investment? We will compare the two businesses based on the strength of their earnings, risk, profitability, dividends, analyst recommendations, valuation and institutional ownership.
Profitability
This table compares Zebra Technologies and Vislink Technologies’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Zebra Technologies | 9.22% | 22.29% | 9.46% |
| Vislink Technologies | -26.51% | -24.09% | -19.12% |
Institutional & Insider Ownership
91.0% of Zebra Technologies shares are held by institutional investors. Comparatively, 8.7% of Vislink Technologies shares are held by institutional investors. 0.9% of Zebra Technologies shares are held by company insiders. Comparatively, 7.5% of Vislink Technologies shares are held by company insiders. Strong institutional ownership is an indication that endowments, large money managers and hedge funds believe a stock is poised for long-term growth.
Risk & Volatility
Analyst Recommendations
This is a summary of recent ratings and price targets for Zebra Technologies and Vislink Technologies, as reported by MarketBeat.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Zebra Technologies | 0 | 3 | 9 | 1 | 2.85 |
| Vislink Technologies | 0 | 0 | 0 | 0 | 0.00 |
Zebra Technologies presently has a consensus target price of $381.00, indicating a potential upside of 1.32%. Given Zebra Technologies’ stronger consensus rating and higher possible upside, research analysts clearly believe Zebra Technologies is more favorable than Vislink Technologies.
Valuation & Earnings
This table compares Zebra Technologies and Vislink Technologies”s revenue, earnings per share (EPS) and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Zebra Technologies | $5.85 billion | 3.06 | $419.00 million | $10.93 | 34.40 |
| Vislink Technologies | $32.44 million | 0.23 | -$9.13 million | ($1.73) | -1.74 |
Zebra Technologies has higher revenue and earnings than Vislink Technologies. Vislink Technologies is trading at a lower price-to-earnings ratio than Zebra Technologies, indicating that it is currently the more affordable of the two stocks.
Summary
Zebra Technologies beats Vislink Technologies on 14 of the 15 factors compared between the two stocks.
About Zebra Technologies
Zebra Technologies Corporation, together with its subsidiaries, provides enterprise asset intelligence solutions in the automatic identification and data capture solutions industry worldwide. It operates in two segments, Asset Intelligence & Tracking, and Enterprise Visibility & Mobility. The company designs, manufactures, and sells printers that produce labels, wristbands, tickets, receipts, and plastic cards; dye-sublimination thermal card printers that produce images, which are used for personal identification, access control, and financial transactions; radio frequency identification device (RFID) printers that encode data into passive RFID transponders; accessories and options for printers, including carrying cases, vehicle mounts, and battery chargers; stock and customized thermal labels, receipts, ribbons, plastic cards, and RFID tags for printers; and temperature-monitoring labels primarily used in vaccine distribution. It also provides various maintenance, technical support, repair, and managed and professional services; fixed readers, RFID enabled mobile computers, and RFID sleds; tags, sensors, exciters, middleware software, and application software; and physical inventory management solutions, and rugged and enterprise-grade mobile computing products and accessories, as well as real-time location systems and services. In addition, the company offers barcode scanners and imagers, RFID readers, industrial machine vision cameras, and fixed industrial scanners; workforce management, workflow execution and task management, and prescriptive analytics, as well as communications and collaboration solutions; and cloud-based software subscriptions, retail, and robotics automation solutions. The company serves retail and e-commerce, manufacturing, transportation and logistics, healthcare, public sector, and other industries through direct sales force, and network of channel partners. The company was founded in 1969 and is headquartered in Lincolnshire, Illinois.
About Vislink Technologies
Vislink Technologies, Inc. provides solutions for collecting live news, sports, entertainment, and news events for the broadcast markets in North America, South America, Europe, Asia, and internationally. The company offers live production products and solutions, such as wireless camera transmitter and receiver products comprising HCAM, a 4K Ultra HD-capable on-camera wireless system; Quantum, an ultra-low latency and waveform agnostic central receiver; IP Link 3.0, a studio-transmitter link system that enables broadcasting service platforms to access monetization opportunities; ViewBack is a lightweight, low-power, low latency, dual-channel diversity receiver-decoder; ultra-compact onboard solutions; and other receiver products, including CRx6, and CIRAS-X6. It also provides WMT line of mobile encoders and TerraLink rack encoders for live streaming over 4G and 5G, and systems developed using AI technologies; and TrolleyLive Remote Pro, an all-in-one production unit for remote live broadcasts. In addition, the company offers mil/gov products and solution, including Vislink Airborne Video Downlink System, a comprehensive aerial-based video transmission solution that delivers real-time surveillance; AeroLink which supports broadcast/ENG applications for transmitting air-based feeds from breaking news and sporting events; Aero5, an airborne downlink transmitter; HHT3 and Mobil Commander, a handheld receivers/monitors designed for tactical situations; and wireless microwave equipment. It serves its products to news and live broadcasting; sports and entertainment; military, law enforcement, and public safety; and industry, corporate, and house of worship sectors. The company was formerly known as xG Technology, Inc. and changed its name to Vislink Technologies, Inc. in February 2019. Vislink Technologies, Inc. was incorporated in 2002 and is based in Mt. Olive, New Jersey.
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