Northsight Capital (OTCMKTS:NCAP) versus Creative Realities (NASDAQ:CREX) Critical Review

Creative Realities (NASDAQ:CREX) and Northsight Capital (OTCMKTS:NCAP) are both communication services companies, but which is the superior investment? We will compare the two companies based on the strength of their valuation, profitability, dividends, analyst recommendations, earnings, institutional ownership and risk.

Analyst Ratings

This is a summary of recent ratings and recommmendations for Creative Realities and Northsight Capital, as reported by MarketBeat.

	Sell Ratings	Hold Ratings	Buy Ratings	Strong Buy Ratings	Rating Score
Creative Realities	2	0	2	0	2.00
Northsight Capital	0	0	0	0	0.00

Creative Realities currently has a consensus target price of $8.00, suggesting a potential upside of 143.90%. Given Creative Realities’ stronger consensus rating and higher probable upside, analysts plainly believe Creative Realities is more favorable than Northsight Capital.

Profitability

This table compares Creative Realities and Northsight Capital’s net margins, return on equity and return on assets.

	Net Margins	Return on Equity	Return on Assets
Creative Realities	-29.29%	-88.61%	-14.27%
Northsight Capital	N/A	N/A	N/A

Valuation and Earnings

This table compares Creative Realities and Northsight Capital”s top-line revenue, earnings per share and valuation.

	Gross Revenue	Price/Sales Ratio	Net Income	Earnings Per Share	Price/Earnings Ratio
Creative Realities	$57.23 million	0.61	-$8.28 million	($2.11)	-1.55
Northsight Capital	N/A	N/A	N/A	N/A	N/A

Northsight Capital has lower revenue, but higher earnings than Creative Realities.

Insider and Institutional Ownership

41.3% of Creative Realities shares are owned by institutional investors. 26.8% of Creative Realities shares are owned by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a company will outperform the market over the long term.

Summary

Creative Realities beats Northsight Capital on 6 of the 9 factors compared between the two stocks.

About Creative Realities

Creative Realities, Inc., together with its subsidiaries, provides digital marketing technology and solutions in the United States and internationally. It offers digital signage and media solutions to enhance communications in a wide-ranging variety of out-of-home environments. The company’s solutions include digital merchandising systems and omni-channel customer engagement systems; interactive digital shopping assistants; advisors and kiosks; and other interactive marketing technologies, such as mobile, social media, point-of-sale transactions, beaconing, and web-based media that enables its customers to engage with their consumers. It also provides hardware system design/engineering, hardware installation, content development, content scheduling, post-deployment network and field support, and media sales, as well as media management and distribution software platforms and networks; device and product management; and customized software service layers, systems, experiences, workflows, and integrated solutions. The company sells its solutions to the automotive, retail, digital out of home comprising advertising networks and retail media networks, foodservice/quick-serve restaurants, financial services, gaming, and sports and entertainment venues. Creative Realities, Inc. is headquartered in Louisville, Kentucky.

About Northsight Capital

Northsight Capital, Inc. provides various online directories for a range of businesses engaged in the sale and distribution of cannabis and hemp related products. The company's principal product categories include a monthly listing and a paid advertising in one or more of the company's online directories; and leasing to customers one or more Internet domain names for the customer's use, as well as subscription to membership in Crush Mobile's dating applications. It operates WeedDepot.com, a smart phone and Internet platform directory with geo-mapping for dispensaries, doctors and clinics, head shops, tattoo parlors, and vape lounges; RateMyStrain.com, a site on which individuals or dispensaries can rate or insert new strains commenting on their use and effect; 420Careers.com for individuals looking to hire or seeking a job in the cannabis space; and MJBizWire.com that distributes new events for companies in the cannabis space. The company also operates MarijuanaRecipes.com, a Website where subscribers can find hundreds of recipes and ingredients for creating snacks, meals, and deserts using infused cannabis; WikiWeed.com, an informational, user-driven wiki focused on recreational and medical marijuana topics and information that allows collaborative editing of its content and structure by users; MarijuanaMD.com, a directory of medical doctors who are willing to issue medical marijuana cards to patients; and TheMarijuanaCompanies.com, a directory of the company's Websites. The company was founded in 2008 and is headquartered in Scottsdale, Arizona.