Baozun (NASDAQ:BZUN) Announces Quarterly Earnings Results

Baozun (NASDAQ:BZUN) issued its quarterly earnings results on Thursday. The technology company reported $0.05 earnings per share (EPS) for the quarter, missing analysts’ consensus estimates of $1.68 by ($1.63), Zacks reports. Baozun had a negative net margin of 1.80% and a positive return on equity of 1.68%.

Baozun Price Performance

NASDAQ BZUN opened at $2.82 on Thursday. The company has a market cap of $163.87 million, a P/E ratio of -6.27 and a beta of 0.51. The stock has a 50-day moving average of $2.79 and a two-hundred day moving average of $2.66. Baozun has a 1-year low of $2.07 and a 1-year high of $4.88.

Analyst Ratings Changes

BZUN has been the subject of a number of analyst reports. Weiss Ratings reiterated a “sell (d-)” rating on shares of Baozun in a research report on Friday, July 17th. Wall Street Zen downgraded Baozun from a “strong-buy” rating to a “buy” rating in a research note on Saturday, August 8th. One research analyst has rated the stock with a Hold rating and one has given a Sell rating to the stock. According to MarketBeat, the company has a consensus rating of “Reduce”.

Insider Activity at Baozun

In other news, CEO Wenbin Qiu purchased 10,000 shares of the stock in a transaction on Monday, June 22nd. The stock was bought at an average price of $2.81 per share, for a total transaction of $28,100.00. Following the acquisition, the chief executive officer directly owned 1,623,872 shares of the company’s stock, valued at approximately $4,563,080.32. The trade was a 0.62% increase in their position. The purchase was disclosed in a document filed with the SEC, which can be accessed through the SEC website. Also, insider Junhua Wu bought 29,000 shares of the stock in a transaction that occurred on Wednesday, June 24th. The shares were purchased at an average price of $2.85 per share, with a total value of $82,650.00. Following the purchase, the insider owned 253,770 shares of the company’s stock, valued at approximately $723,244.50. This represents a 12.90% increase in their position. The SEC filing for this purchase provides additional information. Over the last ninety days, insiders have purchased 175,500 shares of company stock worth $483,310. 59.20% of the stock is owned by insiders.

Hedge Funds Weigh In On Baozun

Large investors have recently bought and sold shares of the stock. Jane Street Group LLC purchased a new stake in Baozun in the second quarter valued at approximately $40,000. Quadrature Capital Ltd purchased a new position in Baozun during the 4th quarter worth $51,000. Russell Investments Group Ltd. purchased a new position in Baozun during the 3rd quarter worth $64,000. BNP Paribas Financial Markets increased its stake in Baozun by 51.8% in the second quarter. BNP Paribas Financial Markets now owns 31,043 shares of the technology company’s stock valued at $78,000 after purchasing an additional 10,594 shares during the period. Finally, Mackenzie Financial Corp acquired a new position in Baozun in the third quarter valued at $102,000. Institutional investors and hedge funds own 47.29% of the company’s stock.

About Baozun

Baozun Inc is a leading pure-play e-commerce solutions provider based in Shanghai, China. The company specializes in helping global and domestic brands establish and manage their online stores across major Chinese platforms, including Tmall, JD.com, and WeChat. By offering a one-stop service model, Baozun enables brand owners to outsource the complexities of digital retail operations and focus on product development and customer engagement.

The company’s suite of services encompasses store design and setup, digital marketing and promotion, technology integration, order fulfillment, warehousing and logistics, customer care, and data analytics.