Keebeck Wealth Management Increases Stock Position in Alphabet Inc. $GOOG

Keebeck Wealth Management increased its position in Alphabet Inc. (NASDAQ:GOOG) by 17.8% during the second quarter, Holdings Channel.com reports. The institutional investor owned 20,954 shares of the information services provider’s stock after purchasing an additional 3,173 shares during the period. Alphabet accounts for 0.7% of Keebeck Wealth Management’s investment portfolio, making the stock its 22nd largest holding. Keebeck Wealth Management’s holdings in Alphabet were worth $7,404,000 at the end of the most recent reporting period.

A number of other hedge funds also recently bought and sold shares of the business. Providence Wealth Advisors LLC raised its position in shares of Alphabet by 0.3% during the 1st quarter. Providence Wealth Advisors LLC now owns 10,508 shares of the information services provider’s stock valued at $3,094,000 after buying an additional 29 shares in the last quarter. One Charles Private Wealth Services LLC boosted its holdings in Alphabet by 0.6% during the 1st quarter. One Charles Private Wealth Services LLC now owns 4,844 shares of the information services provider’s stock valued at $1,390,000 after acquiring an additional 29 shares during the period. Wisconsin Wealth Advisors LLC boosted its stake in shares of Alphabet by 1.3% during the second quarter. Wisconsin Wealth Advisors LLC now owns 2,223 shares of the information services provider’s stock valued at $785,000 after purchasing an additional 29 shares during the period. Cannon Financial Strategists Inc. boosted its position in Alphabet by 1.9% in the 4th quarter. Cannon Financial Strategists Inc. now owns 1,589 shares of the information services provider’s stock valued at $499,000 after buying an additional 30 shares during the period. Finally, Financial Enhancement Group LLC boosted its holdings in shares of Alphabet by 2.3% in the first quarter. Financial Enhancement Group LLC now owns 1,323 shares of the information services provider’s stock valued at $380,000 after purchasing an additional 30 shares during the period. Hedge funds and other institutional investors own 27.26% of the company’s stock.

Alphabet Price Performance

Shares of NASDAQ GOOG opened at $337.71 on Friday. Alphabet Inc. has a one year low of $206.96 and a one year high of $404.47. The company has a debt-to-equity ratio of 0.16, a quick ratio of 2.64 and a current ratio of 2.72. The firm has a fifty day moving average of $348.28 and a 200 day moving average of $339.95. The firm has a market cap of $4.13 trillion, a PE ratio of 16.96, a PEG ratio of 0.95 and a beta of 1.23.

Alphabet (NASDAQ:GOOG) last issued its quarterly earnings results on Thursday, July 23rd. The information services provider reported $9.11 earnings per share for the quarter, beating analysts’ consensus estimates of $2.87 by $6.24. Alphabet had a net margin of 54.77% and a return on equity of 51.32%. The firm had revenue of $119.80 billion for the quarter, compared to analyst estimates of $116.53 billion. During the same period last year, the company posted $2.31 EPS. Alphabet’s quarterly revenue was up 24.2% compared to the same quarter last year. As a group, research analysts predict that Alphabet Inc. will post 20.51 EPS for the current fiscal year.

Alphabet Dividend Announcement

The firm also recently announced a quarterly dividend, which will be paid on Monday, September 14th. Stockholders of record on Monday, September 7th will be given a $0.22 dividend. This represents a $0.88 dividend on an annualized basis and a dividend yield of 0.3%. The ex-dividend date is Friday, September 4th. Alphabet’s dividend payout ratio is 4.42%.

Wall Street Analysts Forecast Growth

GOOG has been the topic of several recent research reports. Barclays reiterated an “overweight” rating and set a $425.00 target price (up from $405.00) on shares of Alphabet in a report on Thursday, July 23rd. Stifel Nicolaus set a $420.00 price objective on Alphabet in a research report on Wednesday, May 20th. Raymond James Financial reissued a “strong-buy” rating on shares of Alphabet in a research report on Thursday, July 23rd. BMO Capital Markets boosted their price target on Alphabet from $455.00 to $465.00 and gave the company an “outperform” rating in a research note on Thursday, July 23rd. Finally, Truist Financial cut their price objective on shares of Alphabet from $430.00 to $420.00 and set a “buy” rating on the stock in a research note on Thursday, July 23rd. Six investment analysts have rated the stock with a Strong Buy rating, thirty have assigned a Buy rating and four have issued a Hold rating to the company. Based on data from MarketBeat, the company has an average rating of “Buy” and an average target price of $415.55.

Key Alphabet News

Here are the key news stories impacting Alphabet this week:

• Positive Sentiment: Google employees are reportedly testing Gemini 3.8 Flash, suggesting a new model could launch soon and strengthen Alphabet’s competitive position in generative AI. The company also hired AI researcher Barret Zoph as a Google DeepMind research vice president. Google employees are already testing the next Gemini Flash AI model
• Positive Sentiment: Wolfe Research named Alphabet a top 2027 stock pick and set a $460 target, citing accelerating Google Cloud growth and expanding AI monetization opportunities. Analysts also highlighted strong advertising performance, including reported 14.4% second-quarter ad-revenue growth. Alphabet is a top 2027 stock pick
• Positive Sentiment: Google expanded AI Mode with tools to track flight prices and help users book hotels, potentially increasing commercial activity and supporting future search-related revenue. Google’s AI Mode can now track flight prices, help book hotels, and more
• Neutral Sentiment: Alphabet joined more than 100 technology companies in calling for coordinated defenses against rogue-AI cyber threats. The move may support responsible-AI efforts but also underscores growing scrutiny of the sector. Companies call for action to defend against rogue AI
• Negative Sentiment: The FTC is reportedly in the final stages of investigating whether YouTube violated consumer-protection laws by suspending users’ accounts and may prepare a lawsuit. Potential penalties, compliance costs and restrictions on YouTube’s policies are weighing on sentiment. US FTC probes YouTube over social media policies
• Negative Sentiment: Google agreed to pay approximately $353 million to settle a U.K. class-action lawsuit brought by app developers over fees, creating a direct financial charge and potentially raising concerns about additional platform-related claims. Google agrees to settle UK app developers’ lawsuit
• Negative Sentiment: Law firms including Pomerantz and Frank R. Cruz announced investigations into possible securities-law violations. These notices are typically investor-solicitation announcements rather than new findings, but they add to the negative legal-news flow. Pomerantz investor alert

Insider Buying and Selling at Alphabet

In other news, CAO Marsida Saraci sold 449 shares of the business’s stock in a transaction dated Wednesday, July 29th. The shares were sold at an average price of $333.20, for a total transaction of $149,606.80. Following the transaction, the chief accounting officer owned 27,386 shares of the company’s stock, valued at approximately $9,125,015.20. The trade was a 1.61% decrease in their position. The sale was disclosed in a legal filing with the SEC, which can be accessed through this link. Also, insider John Kent Walker sold 8,998 shares of the business’s stock in a transaction dated Monday, June 29th. The shares were sold at an average price of $349.29, for a total transaction of $3,142,911.42. Following the completion of the transaction, the insider owned 75,290 shares in the company, valued at $26,298,044.10. The trade was a 10.68% decrease in their ownership of the stock. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold a total of 451,843 shares of company stock worth $12,343,852 in the last quarter. Insiders own 12.99% of the company’s stock.

Alphabet Profile

Alphabet Inc (NASDAQ: GOOG) is a multinational technology holding company headquartered in Mountain View, California. Formed in 2015 through a corporate restructuring of Google, Alphabet serves as the parent to Google LLC and a portfolio of businesses collectively known as “Other Bets.” Google was originally founded in 1998 by Larry Page and Sergey Brin; Alphabet is led by CEO Sundar Pichai, who oversees Google and the broader company while the founders remain prominent shareholders and influential figures in the company’s history.

Alphabet’s core business centers on internet search and advertising, with Google Search and the company’s ad platforms (including Google Ads and AdSense) generating the majority of revenue by connecting advertisers with consumers worldwide.