Ulta Beauty (NASDAQ:ULTA) Price Target Lowered to $650.00 at Bank of America

Ulta Beauty (NASDAQ:ULTA) had its price target cut by equities research analysts at Bank of America from $685.00 to $650.00 in a report issued on Friday,Benzinga reports. The brokerage currently has a “buy” rating on the specialty retailer’s stock. Bank of America‘s price target points to a potential upside of 20.35% from the company’s current price.

Several other research firms also recently commented on ULTA. Canaccord Genuity Group dropped their price target on shares of Ulta Beauty from $799.00 to $731.00 and set a “buy” rating for the company in a research note on Wednesday, June 3rd. Deutsche Bank Aktiengesellschaft increased their target price on shares of Ulta Beauty from $692.00 to $695.00 and gave the stock a “buy” rating in a research note on Tuesday. Robert W. Baird lowered their target price on shares of Ulta Beauty from $730.00 to $700.00 and set an “outperform” rating on the stock in a report on Wednesday, June 3rd. Argus set a $550.00 price target on shares of Ulta Beauty in a research report on Thursday, June 18th. Finally, UBS Group reissued a “buy” rating on shares of Ulta Beauty in a research note on Monday. One equities research analyst has rated the stock with a Strong Buy rating, nineteen have issued a Buy rating, six have issued a Hold rating and one has assigned a Sell rating to the stock. According to MarketBeat, the stock has a consensus rating of “Moderate Buy” and a consensus target price of $628.59.

Ulta Beauty Trading Down 0.6%

ULTA opened at $540.10 on Friday. The stock has a fifty day moving average price of $496.33 and a 200 day moving average price of $534.86. Ulta Beauty has a 1 year low of $443.60 and a 1 year high of $714.97. The stock has a market cap of $23.22 billion, a price-to-earnings ratio of 20.25, a PEG ratio of 1.69 and a beta of 0.87.

Ulta Beauty (NASDAQ:ULTA) last announced its quarterly earnings results on Thursday, August 27th. The specialty retailer reported $6.55 earnings per share (EPS) for the quarter, beating the consensus estimate of $6.20 by $0.35. Ulta Beauty had a return on equity of 44.77% and a net margin of 9.36%.The business had revenue of $3.04 billion during the quarter, compared to analyst estimates of $2.99 billion. During the same period in the previous year, the company earned $5.78 EPS. The firm’s revenue was up 8.9% on a year-over-year basis. Ulta Beauty has set its FY 2026 guidance at 28.700-29.000 EPS. As a group, sell-side analysts forecast that Ulta Beauty will post 28.77 earnings per share for the current fiscal year.

Insider Buying and Selling at Ulta Beauty

In other news, Director George R. Mrkonic, Jr. sold 383 shares of the stock in a transaction dated Monday, June 15th. The shares were sold at an average price of $475.84, for a total transaction of $182,246.72. Following the transaction, the director owned 2,404 shares of the company’s stock, valued at approximately $1,143,919.36. This trade represents a 13.74% decrease in their ownership of the stock. The sale was disclosed in a document filed with the SEC, which is accessible through this hyperlink. Insiders own 0.20% of the company’s stock.

Institutional Investors Weigh In On Ulta Beauty

A number of hedge funds have recently made changes to their positions in the business. Fideuram Asset Management Ireland dac bought a new stake in shares of Ulta Beauty in the 4th quarter worth $25,000. Strengthening Families & Communities LLC raised its stake in Ulta Beauty by 4,200.0% during the 4th quarter. Strengthening Families & Communities LLC now owns 43 shares of the specialty retailer’s stock valued at $26,000 after purchasing an additional 42 shares during the period. Hilton Head Capital Partners LLC grew its holdings in shares of Ulta Beauty by 860.0% during the first quarter. Hilton Head Capital Partners LLC now owns 48 shares of the specialty retailer’s stock valued at $25,000 after buying an additional 43 shares in the last quarter. Nalls Sherbakoff Group LLC acquired a new position in Ulta Beauty during the fourth quarter valued at $30,000. Finally, Ascentis Independent Advisors purchased a new stake in Ulta Beauty in the 1st quarter worth about $29,000. Institutional investors own 90.39% of the company’s stock.

Key Headlines Impacting Ulta Beauty

Here are the key news stories impacting Ulta Beauty this week:

• Positive Sentiment: Quarterly results exceeded expectations. Ulta reported adjusted earnings of $6.55 per share, above the roughly $6.18–$6.21 consensus, while revenue rose 8.9% year over year to approximately $3.0 billion, also topping estimates. EPS increased 13.3% from $5.78 a year earlier. Ulta Beauty raises annual forecast after quarterly profit beats estimates
• Positive Sentiment: Full-year guidance was raised. Management now expects fiscal 2026 EPS of $28.70–$29.00, up from $28.36–$28.80, and revenue of $13.2–$13.3 billion. The increased outlook reflects continued beauty demand, marketing and product investments, and growth initiatives including international expansion. Ulta Beauty Raises Forecast as Sales Grow
• Neutral Sentiment: Underlying sales growth was solid but not explosive. Comparable sales increased 3.8%, driven primarily by a higher average ticket, while transaction growth was roughly flat. This suggests customers are spending more per visit, but traffic and purchasing frequency remain areas investors may monitor.
• Neutral Sentiment: Analyst sentiment remains broadly favorable, with Ulta carrying an average “Moderate Buy” rating and a reported median price target of $635. However, the wide range of targets indicates uncertainty about the retailer’s growth trajectory and valuation. Ulta Beauty Given Average Rating of Moderate Buy
• Negative Sentiment: Competition and consumer fatigue remain concerns. Management highlighted intensifying competition, while Target is expanding its own prestige beauty offering after its relationship with Ulta ended. Investors may worry that promotional pressure or weaker discretionary spending could limit future comparable-sales and margin gains. Ulta Beauty continues to outperform despite signs of consumer fatigue
• Negative Sentiment: The post-earnings reaction indicates that strong headline results and raised guidance were already anticipated, leaving limited room for upside surprises. Profit-taking and concerns about demand quality likely outweighed the earnings beat in the near term. Ulta Beauty Shares Slide Despite Strong Q2 Earnings Beat and Raised Guidance

About Ulta Beauty

Ulta Beauty, Inc (NASDAQ: ULTA) is a U.S.-based specialty retailer and beauty services provider focused on cosmetics, fragrance, skin care, hair care, bath and body, and beauty tools. The company operates a dual-format business that combines brick-and-mortar retail stores with an e-commerce platform, offering a broad assortment of national, prestige and mass-market brands alongside its own private-label products. In many locations Ulta also provides full-service salon treatments, positioning the company as a one-stop destination for product discovery and in-store services.

The retailer’s product mix spans color cosmetics, haircare and styling products, skin and body care, fragrance, and accessories, catering to a wide range of consumer preferences and price points.