Amazon.com (NASDAQ:AMZN – Get Free Report) and Americanas (OTCMKTS:BZWHF – Get Free Report) are both consumer discretionary companies, but which is the better stock? We will compare the two businesses based on the strength of their valuation, earnings, analyst recommendations, institutional ownership, profitability, dividends and risk.
Profitability
This table compares Amazon.com and Americanas’ net margins, return on equity and return on assets.
| Net Margins | Return on Equity | Return on Assets | |
| Amazon.com | 17.44% | 18.00% | 8.97% |
| Americanas | N/A | N/A | N/A |
Valuation and Earnings
This table compares Amazon.com and Americanas”s gross revenue, earnings per share and valuation.
| Gross Revenue | Price/Sales Ratio | Net Income | Earnings Per Share | Price/Earnings Ratio | |
| Amazon.com | $716.92 billion | 3.82 | $77.67 billion | $12.43 | 20.45 |
| Americanas | N/A | N/A | N/A | ($1.01) | -26.14 |
Amazon.com has higher revenue and earnings than Americanas. Americanas is trading at a lower price-to-earnings ratio than Amazon.com, indicating that it is currently the more affordable of the two stocks.
Analyst Ratings
This is a breakdown of recent recommendations for Amazon.com and Americanas, as reported by MarketBeat.com.
| Sell Ratings | Hold Ratings | Buy Ratings | Strong Buy Ratings | Rating Score | |
| Amazon.com | 0 | 2 | 56 | 1 | 2.98 |
| Americanas | 0 | 0 | 0 | 0 | 0.00 |
Amazon.com currently has a consensus price target of $323.09, suggesting a potential upside of 27.10%. Given Amazon.com’s stronger consensus rating and higher probable upside, equities research analysts clearly believe Amazon.com is more favorable than Americanas.
Institutional and Insider Ownership
72.2% of Amazon.com shares are held by institutional investors. Comparatively, 23.0% of Americanas shares are held by institutional investors. 8.9% of Amazon.com shares are held by insiders. Strong institutional ownership is an indication that endowments, hedge funds and large money managers believe a stock will outperform the market over the long term.
Summary
Amazon.com beats Americanas on 12 of the 12 factors compared between the two stocks.
About Amazon.com
Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, Fire tablets, Fire TVs, Echo, Ring, Blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. Amazon.com, Inc. was incorporated in 1994 and is headquartered in Seattle, Washington.
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