NIKE’s (NKE) “Sell” Rating Reiterated at JPMorgan Chase & Co.

NIKE (NYSE:NKE)‘s stock had its “sell” rating reiterated by equities researchers at JPMorgan Chase & Co. in a report issued on Monday.

Other research analysts have also recently issued research reports about the stock. Oppenheimer reduced their target price on shares of NIKE from $120.00 to $60.00 and set an “outperform” rating for the company in a report on Friday, June 26th. Needham & Company LLC restated a “hold” rating on shares of NIKE in a research report on Thursday, June 4th. Weiss Ratings raised shares of NIKE from a “sell (d)” rating to a “sell (d+)” rating in a research note on Friday, July 17th. Piper Sandler reduced their target price on NIKE from $50.00 to $45.00 and set a “neutral” rating for the company in a report on Wednesday, July 1st. Finally, BTIG Research reissued a “buy” rating and issued a $55.00 price target on shares of NIKE in a research note on Wednesday, July 1st. One analyst has rated the stock with a Strong Buy rating, twelve have issued a Buy rating, twenty have given a Hold rating and four have issued a Sell rating to the stock. According to data from MarketBeat.com, the company currently has an average rating of “Hold” and an average price target of $52.94.

NIKE Price Performance

Shares of NKE stock traded down $0.94 during trading hours on Monday, hitting $38.12. The stock had a trading volume of 22,007,793 shares, compared to its average volume of 21,713,518. The stock’s 50-day moving average price is $41.82 and its two-hundred day moving average price is $46.84. NIKE has a one year low of $37.97 and a one year high of $76.97. The stock has a market capitalization of $56.55 billion, a price-to-earnings ratio of 18.24, a PEG ratio of 1.76 and a beta of 1.11. The company has a debt-to-equity ratio of 0.40, a current ratio of 1.96 and a quick ratio of 1.36.

NIKE (NYSE:NKE) last released its quarterly earnings data on Tuesday, June 30th. The footwear maker reported $0.20 EPS for the quarter, beating the consensus estimate of $0.11 by $0.09. NIKE had a net margin of 6.70% and a return on equity of 16.54%. The business had revenue of $10.97 billion during the quarter, compared to analyst estimates of $10.85 billion. During the same quarter last year, the business earned $0.14 earnings per share. NIKE’s quarterly revenue was down 1.1% compared to the same quarter last year. Equities analysts forecast that NIKE will post 1.74 EPS for the current year.

Insider Activity

In other news, CFO Matthew Friend sold 2,463 shares of the stock in a transaction that occurred on Wednesday, August 5th. The stock was sold at an average price of $41.60, for a total transaction of $102,460.80. Following the completion of the transaction, the chief financial officer directly owned 82,165 shares of the company’s stock, valued at approximately $3,418,064. This represents a 2.91% decrease in their position. The sale was disclosed in a filing with the SEC, which is accessible through this hyperlink. The transaction was executed under a pre-arranged Rule 10b5-1 trading plan. Also, insider Amy Montagne sold 4,867 shares of the firm’s stock in a transaction on Friday, August 7th. The shares were sold at an average price of $42.05, for a total value of $204,657.35. Following the completion of the sale, the insider directly owned 57,436 shares of the company’s stock, valued at approximately $2,415,183.80. This trade represents a 7.81% decrease in their position. Additional details regarding this sale are available in the official SEC disclosure. Insiders have sold 26,142 shares of company stock worth $1,169,380 in the last three months. 1.10% of the stock is currently owned by company insiders.

Institutional Trading of NIKE

Institutional investors and hedge funds have recently made changes to their positions in the stock. Brighton Jones LLC raised its stake in shares of NIKE by 388.5% during the 4th quarter. Brighton Jones LLC now owns 202,411 shares of the footwear maker’s stock worth $15,316,000 after purchasing an additional 160,980 shares during the period. Caxton Associates LLP purchased a new stake in NIKE in the 1st quarter worth about $311,000. United Bank lifted its stake in NIKE by 11.3% in the second quarter. United Bank now owns 17,067 shares of the footwear maker’s stock worth $1,212,000 after purchasing an additional 1,736 shares during the last quarter. NewEdge Advisors LLC lifted its stake in NIKE by 0.3% in the second quarter. NewEdge Advisors LLC now owns 64,161 shares of the footwear maker’s stock worth $4,558,000 after purchasing an additional 197 shares during the last quarter. Finally, CIBC Asset Management Inc raised its holdings in shares of NIKE by 6.5% in the second quarter. CIBC Asset Management Inc now owns 191,268 shares of the footwear maker’s stock worth $13,588,000 after buying an additional 11,646 shares during the period. 64.25% of the stock is currently owned by hedge funds and other institutional investors.

Key Headlines Impacting NIKE

Here are the key news stories impacting NIKE this week:

• Positive Sentiment: NIKE’s inventory cleanup is intended to reduce excess products and reliance on discounting. New footwear launches and supply-chain initiatives could improve product mix and margins over the longer term. NIKE’s Inventory Cleanup: Short-Term Pain, Long-Term Gain Ahead?
• Positive Sentiment: The company reinstated its chief commercial officer role and appointed Walmart veteran Jane Ewing, potentially strengthening its commercial execution. NIKE also announced a Foot Locker partnership for The Crenshaw Rec retail and community venue in Los Angeles. Nike Reinstates Chief Commercial Officer Role
• Neutral Sentiment: NIKE recently exceeded quarterly earnings and revenue expectations, but sales still declined year over year, underscoring the challenge of returning to sustained growth.
• Negative Sentiment: J.P. Morgan maintained a Sell rating and lowered its fiscal 2027 earnings outlook, citing downside risk to consensus estimates, weaker conditions in China and intensifying competition. The revision reinforces concerns that the turnaround may take longer than expected. JPMorgan Cuts Nike 2027 Earnings Outlook, Flags China, Rising Competition
• Negative Sentiment: The inventory reduction is likely to create short-term pain through markdowns and weaker margins before excess stock is cleared, weighing on near-term profitability.
• Negative Sentiment: NIKE underperformed the broader market in the latest session, adding to investor caution amid ongoing concerns about demand, competition and the company’s turnaround. Nike Suffers a Larger Drop Than the General Market: Key Insights

NIKE Company Profile

Nike, Inc (NYSE: NKE) is a global designer, marketer and distributor of athletic footwear, apparel, equipment and accessories. Founded in 1964 as Blue Ribbon Sports by Phil Knight and Bill Bowerman and renamed Nike in 1971, the company is headquartered near Beaverton, Oregon. Nike develops and commercializes products across performance and lifestyle categories for sports including running, basketball, soccer and training, and is known for signature technologies and design-driven product lines.

The company markets products under several primary brands, including Nike, Jordan and Converse, and sells through a combination of wholesale relationships, branded retail stores and direct-to-consumer channels such as company-operated stores and digital platforms (e.g., Nike.com and mobile apps).